Responsible for marketing, communications and event-specific projects resulting in growth of registrations and increased brand awareness for Petfood Forum and WATT-produced Agribusiness events.

Essential Duties and Responsibilities

  • Communicates with external media partners and associations to promote events
  • Create content for ad materials and manage project plans for various marketing and live event activities
  • Development and execution of Email marketing plan for live events promotion utilizing best practices
  • Live Events Website content management and updates
  • Administers Petfood Forum and live events Social media pages
  • Develop content and execute E-newsletters for live events
  • Create content and manage production of Exhibitor and Sponsor marketing materials and prospectuses
  • Create content and manage production of Web and banner advertising
  • Create content and manage production of Print advertisements (house ads and in other publications)
  • Create content and manage production of Direct mail campaigns
  • Utilizes CRM (Netsuite) to input sales orders for house ads and email campaigns
  • Performs data analysis and analytics for marketing campaigns
  • Creates and distributes press releases
  • Facilitates customer service inquiries related to live event registrations
  • Attends Petfood Forum and key WATT events
  • Collaborates with Audience Development and Graphic Designers

Supervisory Responsibilities: None


Education and/or Experience:
Bachelor’s degree in Marketing, Business and a minimum of three years’ experience in marketing, events, media or related fields

Knowledge and Skills:

  • Basic HTML skills, experience working in email platforms
  • Project management and organization skills
  • Ability to work in a self-directed and team-based environment to meet deadlines
  • Written and verbal communication skills to support marketing function, using tact, diplomacy and a clear, courteous and professional manner in dealing with internal and external contacts
  • Must demonstrate ability to work cooperatively with multi-generational and diverse population
  • Demonstrated skill to work on project coordination, creative writing content and administrative tasks

Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Office is located above ground level and requires access by stairs or elevator
  • Must operate office equipment, machines, and computer
  • May walk, bend, stoop, lift and carry up to 15lbs
  • May stand for long periods of time, up to 8 hours, when participating in events
  • Work requires close vision and manual dexterity

Work Environment:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Works in an office environment
  • Works individually and in a team environment to accomplish goals and responsibilities
  • May travel domestically and internationally up to 25% of time
  • Works in a Results-Only Work Environment (ROWE)

Results-Only Work Environment is a management strategy where employees are evaluated on performance, not presence. In a ROWE, people focus on results and only results — increasing performance while creating the right climate for people to manage all the demands in their lives. To learn more about ROWE, visit

Working Relationships:

  • Internal – Sales staff, Marketing and Communications Coordinator, Manager of Global Events, Research and Audience Development staff, and Art Directors
  • External – Works with external media, professional associations, exhibitors and their representatives, and the general public

Budget Responsibility: Works with Director of Marketing on budget authorizations and expenditures. Is not authorized to work independently on financial commitments for budget, must receive approval.