Rockford, IL – February 4, 2016 – WATT Global Media and the National Chicken Council (NCC) have announced a new website and registration launch for the recently rebranded 2016 Chicken Marketing Summit.

The new, mobile-friendly website is now optimized for easy viewing on computers, tablets and smart phones.

“Even though it has a totally new appearance, the 2016 Chicken Marketing Summit site continues to have helpful, informative content for both attending and sponsoring the upcoming event, and a seamless integration with the new registration system”, states Greg Watt, President and CEO of WATT Global Media. “We wanted to provide the audience with a better user experience, and becoming mobile-optimized was an essential part of that.”

The new registration system has also launched and provides an Early Bird discount of $200 to attend this unique conference which encourages attendees to bring their family and enjoy the Hilton Head Island resort location. Visit the new 2016 Chicken Marketing Summit website address at:

Serving a unique cross section of the chicken supply chain, the NCC Chicken Marketing Summit explores issues and trends in food marketing and consumer chicken consumption patterns and purchasing behavior. Analysts provide economic forecasts for chicken and competing meats and speakers from the supermarket and foodservice segments give chicken marketers the opportunity to hear directly from their customers about the opportunities and challenges for chicken in their respective business. The seminar also incorporates a number of networking opportunities.

The 2016 NCC Chicken Marketing Summit will be held July 10 – 12, 2016 at the Omni Hilton Head Oceanfront Resort in Hilton Head, South Carolina. The event will remain a member benefit for NCC processor and allied member companies, as well members of the National Poultry and Food Distributors Association. Registration for members of the trade press and representatives from the foodservice and retail segments will continue to be complimentary. More information about the summit, including the agenda with topics, speakers and a schedule of events, will be available soon.

About WATT Global Media
WATT Global Media provides exceptional business content and solutions to the agribusiness industry. As an industry innovator, WATT Global Media has connected buyers and sellers in the poultry, pig, animal feed and pet food industries through its media channels for nearly 100 years.

About NCC
The National Chicken Council is a non-profit trade association headquartered in Washington, D.C. that represents chicken producer-processors, the companies that produce and process chickens raised for meat. Member companies of the council account for more than 95 percent of the chicken sold in the United States.

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Nancy Batio, Director of Marketing
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