Petfood Essentials is an interactive, informal educational pre-conference seminar, held the day prior to the commencement of Petfood Forum.

Petfood Essentials 2021 provided an overview of the initial stages of pet food product development, including the first essential product positioning decisions you need to make, ingredients to consider and how to source and process them safely and with success.

Petfood Essentials outlined some of the most important milestones of modern pet food product development: the key early decisions in creating a product to succeed on the market. Sessions covered product positioning, format and packaging; the major ingredient categories to consider; sourcing, sub-assembly and upstream processing of ingredients; their effect on pet food production and vice versa: and safety, traceability and testing of ingredients.

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