Rockford, IL – February 7, 2017 – WATT Global Media recently released the newest addition to its Focus Series reports, Focus Series Volume 2 – Cage-free Eggs: Consumer Trust in the Poultry Industry.

This collection of exclusive and in-depth cage-free focused articles from the acclaimed editors of Egg Industry, WATT PoultryUSA and Poultry International magazines is available for purchase now at

Focus Series Volume 2 offers dozens of insightful articles, blogs, infographics and videos on cage-free egg production to equip egg producers and marketers with information to help them make informed business decisions. This collection includes articles and blogs from Terrence O’Keefe, Benjamín Ruiz, Roy Graber, Austin Alonzo and many more expert contributors.

U.S. cage-free layer flocks continue to grow at a rapid rate to keep up with the cage-free pledges made by large retailers, food processors, fast-food and restaurant chains. McDonald’s 10-year transition to only purchasing cage-free eggs in the U.S. and Canada is a tipping point considering they serve 2 billion eggs per year in the U.S. alone.

Raising cage-free hens introduces new management challenges for egg producers, which requires revising husbandry methods to ensure bird health, welfare, productivity and profitability are not sacrificed at the expense of consumer preferences. Egg producers also must decide quickly which type of cage-free housing system they should use to supplement, or replace, their cages.

“Social media and activism are largely influencing consumers’ views on animal agriculture welfare, specifically hen welfare and the rise of the cage-free egg movement,” says Terrence O’Keefe, Agribusiness Content Director. “Egg producers and retailers are looking for advice on how to equip themselves to go cage-free and this exclusive collection provides unique insights in a single, all-inclusive resource.”

New Focus Series volumes highlighting additional areas of interest will be released in the coming months. To view available WATT Global Media products, visit:

About WATT Global Media

WATT Global Media provides exceptional business content and solutions to the agribusiness industry. As an industry innovator, WATT Global Media has connected buyers and sellers in the poultry, pig, animal feed and pet food industries through its media channels for 100 years.

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Stacy Kiejko, Marketing & Communications Coordinator
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