Rockford, IL – November 26, 2019 – WATT Global Media recently released the 2019 edition of the WATT Executive Guide to World Poultry Trends, featuring new forecasts, analysis and data for the global poultry meat and egg markets.

WATT Poultry Trends offers exclusive market reports and at-a-glance charts covering production, consumption, trade and more relating to industry sectors, countries and world regions. It is unique information compiled into one resource. A listing of downloadable datasets accompanies each section.

World poultry production is expected to reach 128 million tons in 2019, which is attributed to better technology and improving productivity. During the past 15 years, production rose nearly 44 million tons with the U.S., China and Brazil as the leaders in poultry meat production.

This year, the poultry sector expanded with a forecasted 3% increase compared to last year. Developing countries captured the majority of poultry meat production and consumption with changing diets and growing economies as the major contributing factors.

World egg production is up 18% reaching 74 million tons compared to 10 years ago with China, the U.S. and India as the leading egg producing countries. This continues to be driven by rising rates of worldwide egg consumption.

“WATT Poultry Trends is the premier statistical reference for global poultry executives,” says Terrence O’Keefe, Content Director. “Professionals rely on this unique source of data compiled into one place to guide them in forecasting, planning and budgeting for the year ahead.”

Much of the data presented in the publication is available online in a mobile-friendly format on Site visitors can access interactive charts by category and download the data sets to a computer as spreadsheets. Free website registration is required to download these files.

The 2019 edition of the WATT Executive Guide to World Poultry Trends can be accessed online at

About WATT Global Media

WATT Global Media grows agrifood and pet food businesses with proven results for over 100 years. Access the market expertise, engaged audiences and targeted solutions that lead to successful connections in the poultry, feed and pet food markets. With WATT Global Media, gain a global advantage in implementing dynamic marketing solutions through innovative technology and delivery channels.

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Sherri Edwards, Marketing & Communications Coordinator
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