Braselton, GEORGIA — May 19, 2022 — Chicken Marketing Summit, the essential educational conference for poultry business leaders, features an agenda with actionable insights that explore the trends and issues in food marketing and chicken purchasing patterns.

The annual conference is scheduled for July 25-27, 2022, at the Château Élan in Braselton, Georgia. Registration is open with early savings available until May 31.

“This year’s agenda will examine the shifts in consumer attitudes toward online and in-person shopping,” said Terrence O’Keefe, content director, WATT Global Media. “The presenting experts will discuss the opportunities for chicken as a result of this shift and how to leverage technology to keep chicken at the center of the plate.”

The dynamic lineup of speakers and panelists include: Danette Ramstein, co-founder of Midan Marketing; Jennifer Bartashus, senior analyst, Bloomberg Intelligence; Joe Conte, vice president sales, Media Center of Excellence, IRI; Chris Dubois, senior vice president and principal, IRI; Kelley Bailie Fechner, director, customer solutions, Datassential; Dan Figueroa, director of meat and seafood, B. Green & Company; Sarah Havala, director, protein commodities, Cleveland Research; Tom Healey, vice president, international supply chain, Dairy Queen; Mark Jordan, executive director, LEAP Market Analytics; Jessica Langley, director of sustainability, JBS USA and Pilgrim’s US; Jon Musser, director of supply chain, Chicken Salad Chick; Joyce Neth, vice president, director of audience development and research, WATT Global Media; Scott Short, category manager, meat and seafood, KeHe Distributors; and Maeve Webster, president, Menu Matters.

In addition to the educational sessions, the event will host in-person networking opportunities and will open on July 25 with the annual Bill Roenigk Chicken Marketing Summit golf tournament, or participants will have the option to partake in a group wine tasting to sample the Chateau’s award-winning wines.

The annual Chicken Marketing Summit is produced in collaboration with the National Chicken Council and with support from the National Protein and Food Distributors Association.

Chicken Marketing Summit 2022 will be hosted at Château Élan Winery and Resort in Braselton, just 45 miles north of Atlanta. The luxurious event venue offers a convenient location within driving distance for many poultry companies. Additionally, the resort features numerous activities including wine tastings and tours, hands-on culinary experiences, cigar library, nature trails and much more. Group rates are available until July 1 or until the room block is full.

For more information and to view the full agenda visit,

Lynzee Branstetter, Forum Marketing Coordinator
t. +1.815.966.5521 | e.