Rockford, IL – May 2, 2016 – WATT Global Media and the National Chicken Council (NCC) have announced a powerful lineup of panel speakers to be featured at the newly rebranded 2016 Chicken Marketing Summit.

The discussion panel is set to discuss chicken trends and how those trends relate to consumer demands in the marketplace.

Foodservice panelists discussing chicken marketing trends will include Dean Bradley, Director – Protein Supply at Buffalo Wild Wings, Mike Ledford, Supply Chain – Food and Beverage Sourcing at Chick-fil-A, and Chris Chang, Chief Financial Officer with Raising Cane’s. Retail grocery panelists speaking include Stefan Oellinger, Category Merchant/Sourcing for Meat and Poultry, for online retail grocer, Fresh Direct.

“Our strategy with speaker selection for this year’s Chicken Marketing Summit was to provide attendees with thought-provoking topics presented by engaging industry executives with a deep understanding of the impact consumers are making on the supply chain”, states Gary Thornton, Chief Editor of WATT PoultryUSA magazine. “McDonald’s Director Ernie Meier’s discussion on how they handle transparency will be another opportunity for the audience to get a first-hand perspective from someone dealing with these issues every day.”

Registration for the summit is off to a very strong start and still provides an early registration discount of $200 (expiring on May 4), though it is anticipated that the remaining available seats will become limited shortly. Visit the new 2016 Chicken Marketing Summit website address at:

The 2016 NCC Chicken Marketing Summit will be held July 10 – 12, 2016 at the Omni Hilton Head Oceanfront Resort in Hilton Head, South Carolina. The event will remain a member benefit for NCC processor and allied member companies, as well members of the National Poultry and Food Distributors Association. Registration for members of the trade press and representatives from the foodservice and retail segments will continue to be complimentary. More information about the summit, including the agenda with topics, speakers and a schedule of events, will be available soon.

About WATT Global Media
WATT Global Media provides exceptional business content and solutions to the agribusiness industry. As an industry innovator, WATT Global Media has connected buyers and sellers in the poultry, pig, animal feed and pet food industries through its media channels for nearly 100 years.

About NCC
The National Chicken Council is a non-profit trade association headquartered in Washington, D.C. that represents chicken producer-processors, the companies that produce and process chickens raised for meat. Member companies of the council account for more than 95 percent of the chicken sold in the United States.

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Nancy Batio, Director of Marketing
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