MIRAMAR BEACH, Fla. — May 18, 2023 — Chicken Marketing Summit, the essential educational conference for poultry business leaders, features an agenda with actionable insights that explore how rising food prices, inflationary concerns and sustainability practices play a role in purchasing decisions.

The annual executive conference is scheduled for July 31-August 2, 2023, at Hotel Effie Sandestin in Miramar Beach, Florida. Registration is open with early savings available until May 31.

“Consumer worries about volatile gas and energy prices, higher food prices and a potential recession are disrupting the status quo for the chicken supply chain. At the 2023 Chicken Marketing Summit, attendees will learn how to best position chicken as the protein of choice for value-driven consumers,” said Elizabeth Doughman, managing editor of Poultry Future.

Kevin Ryan, founder/CEO, Malachite Strategy and Research, will provide the opening keynote presentation outlining the must-dos from the must-skips when it comes to chicken consumption patterns. His session will answer the question, Are today’s trends tomorrow’s opportunities or concerns?

Additional speakers and panelists include: John Atkinson, vice president of purchasing and quality, PFSbrand; Bruce Blakeman, senior consultant and public policy + issues practice leader, Heart+Mind Strategies; Corey Chafin, partner, consumer and retail, Kearney; John R. Clifford, DVM, veterinary trade policy advisor, USAPEEC; Brian Earnest, lead economist, animal protein, CoBank; JP Frossard, VP, consumer foods analyst, Rabobank; Kevin Garland, CEO, Mountaire Farms; Joe Gordon, vice president of procurement and supply chain, Krispy Krunchy Chicken; David Maloni, foodservice supply chain analyst and president, Datum FS; Joyce Neth, vice president, director of audience engagement, WATT Global Media; Peter Reilly, senior category manager, meat division, Wakefern Food Corporation; Scott Short, category manager, meat & seafood, KeHe Distributors; Erika Stewart, consultant, consumer and retail, Kearney; and Mark Strobel, senior research manager, Euromonitor International.

Returning in 2023, the Chicken Marketer of the Year award will recognize organizations and companies that demonstrate excellence and innovation in promoting chicken consumption, and the Chicken Consumption Survey will answer questions on how to best reach cost-conscious consumers.

In addition to the educational sessions, the event will host in-person networking opportunities and will open on July 31 with the traditional Bill Roenigk Chicken Marketing Summit golf tournament.
The annual Chicken Marketing Summit is produced in collaboration with the National Chicken Council and with support from the National Protein and Food Distributors Association.

To view the full agenda and register visit, ChickenMarketingSummit.com.

Lynzee Branstetter, Marketing Manager
t. +1.815.966.5521 | e. events@wattglobal.com