Rockford, IL – July 2, 2015 – WATT Global Media recently released the results of its exclusive 2015 Nutrition & Feed Survey, which seeks to define the external market trends shaping poultry feed businesses over the past 12 months.
The editors of WATT PoultryUSA, Industria Avícola, Poultry International and Feed International magazines surveyed 292 people producing and using poultry feed worldwide. Overall respondents were relatively positive about profitability in 2015, but Latin American readers swayed the curve with a very pessimistic outlook.
“The 2015 edition of the Nutrition and Feed Survey highlights the differences in the ways each region has been impacted by changes in the world market,” says Mark Clements, editor of Poultry International magazine. “After the bountiful harvest of 2014, lower grain costs have brightened the overall outlook of feed producers. However, shifting exchange rates and the challenges of eliminating antibiotic usage pose unique challenges.”
Many survey respondents viewed movements in exchange rate volatility positively, with the majority noting that it will likely increase their company’s competitiveness or create new export opportunities. With the exception of the United States, exchange rate movements affected the ingredient purchasing decisions of regions surveyed. Many reported reducing their grain inventories and forward contracts as a result.
Results from the 2015 Nutrition & Feed Survey can be accessed now in the June digital edition of Feed International (www.fi-digital.com/201506), July digital editions of Poultry International (www.poultryinternational-digital.com) and Industria Avícola (www.industriaavicola-digital.com), with additional coverage forthcoming in the August issue of WATT PoultryUSA.
About WATT Global Media
WATT Global Media provides exceptional business content and solutions to the agribusiness industry. As an industry innovator, WATT Global Media has connected buyers and sellers in the poultry, pig, animal feed and pet food industries through its media channels for more than 95 years. www.WATTnet.com
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Stacy Kiejko, Marketing & Communications Coordinator
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