Rockford, IL – July 30, 2018 –The 2018 International Poultry Forum China conference hosted more than 400 industry professionals and senior executives from major poultry broiler and layer companies, approximately double the number of attendees in 2017.

The 7th annual event was held July 12-13, 2018, at the DoubleTree by Hilton Qingdao-Jimo in Qingdao City, Shandong, China.

During the two-day networking and educational forum, participants focused on a variety of industry hot topics including global poultry trends, China’s regional opportunities in the supply chain, and technology as a driver of production management and optimization.

A major highlight of the event was a presentation by Mr. Chen Xide from Alibaba’s Hema Fresh Supermarket on the future of retail supermarkets. Xide discussed the importance of mobile, fast delivery for urban shoppers, and bringing freshness and quality to the consumer. He showed attendees how these developments, and more, are happening in China supermarkets right now.

Attendees were also able to take part in a tour of the Charoen Pokphand Foods (CP Foods) processed foods facility in Qingdao City. Charoen Pokphand Foods Public Company Limited is one of the world’s leading agro-industrial and food conglomerates. The company operates in 16 countries, exports products from Thailand to over 30 countries, covering over 4 billion people around the world. The company operates in both the livestock (swine, broilers, layers, and ducks) and aquaculture (shrimp and fish) businesses.

The 2019 event will once again be held in the Shandong province, the heart of China’s poultry production industry. The event dates and specific location will be announced at a later date.

About International Poultry Forum China
The International Poultry Forum China is organized by Shanghai LyJa Cultural Media Co., Ltd. and Poultry International China magazine, with cooperation from WATT Global Media, and support from the China Animal Agriculture Association, China Broiler Alliance, and Shandong Poultry Industry Association.

About WATT Global Media
WATT Global Media provides exceptional business content and solutions to the agribusiness industry. As an industry innovator, WATT Global Media has connected buyers and sellers in the poultry, animal feed and pet food industries through its media channels for more than 100 years.


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Stacy Kiejko, Marketing & Communications Coordinator
t. +1.815.966.5575 | e.