Chicken Marketing Summit 2025 Presentations
Thank you for attending the Chicken Marketing Summit! The following are the slide decks of most of the sessions.
SAVE THE DATES: Join us again next year on July 27-29, 2026 at Innisbrook Resort in Palm Harbor, Florida.
Tuesday, July 2
General sessions:
- Keynote: Chicken 2030: The tech and trends shaping what’s next — Kevin Ryan, founder/CEO, Malachite Strategy and Research
- Smart tech, savvy shoppers: Tech trends that keep chicken consumers engaged — Erkin Peksoz, protein practice principal, Circana
Marketing concurrent sessions:
- Winning with chicken foodservice — Katie Belflower, manager, Menu Research and Insights team, Technomic
- Chicken at the center of the plate: Who is eating what and why — Lynn Dornblaser, principal consultant, Mintel
- A transformational year in US food — Nick Fereday, executive director, Rabobank
- Sustainability that sells: Building trust with chicken consumers — Nancy Himmelfarb, principal, Himmelfarb Sustainability Consulting
Production concurrent sessions:
- Salmonella reduction: A continuous improvement journey — Bill Potter, Ph.D., poultry food safety and processing extension, University of Arkansas
- Technologies for evaluating and improving broiler welfare — Nikki Dutta, scientific program officer, FFAR
- A practical path for continuous improvement in environmental sustainability — Sarah Fox, U.S. senior director sustainable food systems, JBS
- Current efforts to detect, control and mitigate HPAI in the US — Brian McCluskey, DVM, Ph.D., director, Lonestar Epidemiology Consulting
Wednesday, July 30
- Balancing innovation with consumer demand for chicken – Brian Earnest, lead economist, animal protein, CoBank
- .Panel discussion: Avian Influenza in the spotlight
- Rob Levine, partner/president, Marriner Marketing presentation and handout
- Brian Earnest, lead economist, animal protein, CoBank presentation
- Brian McCluskey, DVM, Ph.D., director, Lonestar Epidemiology Consulting presentation
- Supply chain partners panel