Fernandina Beach, FLORIDA — June 10, 2021 — WATT Global Media announced agenda and speaker details for the 2021 Chicken Marketing Summit. The annual executive conference is scheduled for July 18-20, 2021, at the Omni Amelia Island Resort in Fernandina Beach, Florida.

“This year’s Summit offers a combination of education and panel discussions on consumer purchasing trends and the opportunities and challenges awaiting the industry in the post-pandemic marketplace,” said Terrence O’Keefe, content director, WATT Global Media. “The discussions will cover a wide range of topics including keeping chicken on the center of the plate, positioning your brand in a post-pandemic marketplace, cooperating with supply chain partners for continuous improvement in sustainability and broiler welfare, and much more.”

The dynamic lineup of speakers and panelists includes Kevin Ryan, CEO with Malachite Strategy and Research; Christine McCracken, executive director, protein analyst with Rabobank; Jim Sumner, president of USAPEEC; Kelley Bailie Fechner, director, customer solutions with Datassential; Lynn Dornblaser, director of innovation and insight at Mintel; David Aldrich, poultry buyer for Meijer; Keith Anderkin, vice president, supply chain and quality assurance for Zaxby’s; Mike Hacaga, meat and seafood product innovation lead at Thrive Market; Ernie Meier, director, quality systems, U.S. supply chain management with McDonald’s USA; Mark Cooper, Ph.D., managing director, global genetics for Cobb-Vantress; Karen Christensen, Ph.D., senior director of animal wellbeing of Tyson Foods; Ken Martin, broiler production manager for Fieldale Farms; Leah Beyer, senior advisor, digital communications, global corporate communications for Elanco Animal Health; and Hinda Mitchell, president with Inspire PR Group.

The agenda also includes an exclusive presentation revealing the results of the 2021 Chicken Consumption Survey presented by Chris Dubois, senior vice president and principal for IRI and Joyce Neth, vice president, director of audience development and research at WATT Global Media. The survey divulges answers to new questions about consumer attitudes about chicken in the post-pandemic world.

In addition to the educational sessions focusing on this year’s theme, “Charting post-pandemic success,” the event will host in-person networking opportunities, and will open on July 18 with the traditional Bill Roenigk Chicken Marketing Summit golf tournament.

Chicken Marketing Summit is produced in collaboration with the National Chicken Council and with support from the National Protein and Food Distributors Association.

For more information and to view the full agenda visit, ChickenMarketingSummit.com. Note that the hotel block at the Omni Amelia Island Resort has limited availability and the special group rate expires June 15, 2021. Immediate bookings are recommended.

About WATT Global Media
WATT Global Media grows agrifood and pet food businesses with proven results for over 100 years. Access the market expertise, engaged audiences and targeted solutions that lead to successful connections in the poultry, feed and pet food markets. With WATT Global Media, gain a global advantage in implementing dynamic marketing solutions through innovative technology and delivery channels.

# # #

Lynzee Branstetter, Forum Marketing Coordinator
t. +1.815.966.5521 | e. events@wattglobal.com