How do you create deeper connections with customers and prospects through content marketing? Native campaigns offer a promotional outlet to position your company as a thought leader by repurposing your content marketing assets for a new and relevant audience. With a Native Advertising program, you can:
- Promote your sponsored content adjacent to our editorial content
- Showcase brand expertise to establish your company as a thought leader
- Send more traffic to your website for a deeper dive into content assets
- Obtain a sample report of notable readers to make sure you are connected to the right audience
Native advertising is sponsored content that is consistent with a publisher’s editorial standards and also meets the content expectations of the audience. By repackaging existing content alongside WATT’s trusted editorial content, companies can build brand awareness, position themselves as thought leaders in the industry and reach more potential customers.