How would your company’s message better resonate if experts who knew your target market helped shape brand interactions? Crafting meaningful messages that inspire action is easier when your creative partner has in-depth industry expertise.
Custom publications can help you reach buyers with relevant and engaging stories completely customized to fit your unique needs. Our team is experienced in creating and distributing quality content. We can help plan and execute a strategy to educate, inspire and build customer loyalty. We work with you from concept to layout to final approval, ensuring you are completely satisfied with the result. Your company can save valuable time, resources and money.
NEEDS: An international poultry health company needed to increase the number of subscribers to its educational magazine and understand more about reader demographics.
SOLUTION: Develop a multi-channel subscriber development campaign including: e-blasts to a targeted list of potential subscribers, prestitial website ads on WATTPoultry.com, text ads in WATT Poultry Update e-newsletter and print advertorials in WATT PoultryUSA magazine.
RESULTS: The multi-channel campaign resulted in tens-of-thousands of brand impressions and more than 1,000 new poultry health professionals subscribing to the magazine. In addition, WATT Global Media’s Audience Intelligence Marketing (AIM) master database was able to identify other information channels the subscribers were using thereby providing further value to the customer.
Custom Digital Magazine
NEEDS: One of the world’s leading suppliers of vitamins, carotenoids, eubiotics, and feed enzymes needed to increase brand exposure, educate and inform its prospects about best practices to improve their operations, and develop a global database of leads for its sales team and distributors.
SOLUTION: Produce a digital magazine distributed to a targeted list of potential subscribers from WATT Global Media’s AIM master database. This was supported by a multi-channel subscriber development campaign including: targeted e-blasts, prestitial website ads on WATTPoultry.com, text ads in e-newsletters and display ads in print magazines.
RESULTS: The multi-channel campaign resulted in tens-of-thousands of brand impressions, more than 1,000 subscribers to the digital magazine and a measurable increase in brand exposure. Furthermore, the sales team was provided with the subscriber list for direct follow-up with qualified prospects.
NEEDS: A global poultry research company needed to decrease the cost of distributing its company magazine while increasing the number of readers and understanding how readers were interacting with magazine content.
SOLUTION: Convert the print magazine to a digital publication, email the issue to current subscribers and target potential new subscribers from WATT Global Media’s AIM master database.
RESULTS: Completely eliminated the printing and postage costs of the magazine while increasing total audience reach beyond the company’s subscriber list. In addition, the customer is able to track what articles are most popular with readers.