Save the date for Chicken Marketing Summit 2018!
July 22-24, 2018
Four Seasons Resort Orlando at Walt Disney World® Resort
Orlando, Florida

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The 2017 Chicken Marketing Summit brought together a unique cross-section of poultry industry stakeholders to network, share, learn and dialogue together about the opportunities and challenges for chicken being driven by fast-changing consumer trends. Presented by the National Chicken Council and WATT Global Media, the 42nd annual Chicken Marketing Summit was held July 16 – 18, 2017 at the Omni Grove Park Inn in Asheville, North Carolina. This event remains a member benefit for NCC processor and allied member companies, as well members of the National Poultry and Food Distributors Association.

Highlights from the 2017 Chicken Marketing Summit:

  • A number of the industry’s top execs were in attendance, including keynote presenter, Bill Lovette, CEO of Pilgrim’s who discussed sustainability and closing the consumer perception-reality gap
  • The first Broiler Welfare Panel consisted of engaging discussions between the audience and reps from Tyson Foods, McDonald’s, Perdue, Aviagen and American Humane Association
  • In addition to broiler welfare, the educational sessions covered additional hot topics such as millennial consumers, and potential drawbacks of poultry raised without antibiotics
  • Attendees were provided with an exclusive look at results from a survey conducted to gain insight into consumers’ chicken purchasing patterns
  • Representatives from Chick-fil-A, Harris Teeter, Church’s Chicken, Ingles and Blue Apron led one of the best Chicken Buyers Panel Discussions to date
  • Three evening networking receptions which included gourmet appetizers and breathtaking views of Asheville, providing attendees with the chance to connect with poultry industry leaders and influencers
  • To read more coverage of the 2017 Chicken Marketing Summit, please go to:

    Why attend?

    • Join poultry business leaders and influencers from companies such as:
      Brinker International, Case Foods, Chick-fil-A, Foster Farms, Harris Teeter, Ingles Markets, Maple Leaf Farms, Mountaire Farms, PDQ, Peco Foods, Perdue, Pilgrim’s Pride, Restaurant Supply Chain Solutions, Sanderson Farms, Simmons, Supply Management Services (SMS), Tyson, Wayne Farms, Zaxby’s and more!
    • Engage with key industry execs during two panel discussions, including a new Broiler Welfare Panel Discussion, and the annual Retail/Foodservice Poultry Buyer Panel
    • Network with the entire chicken supply chain during three evening receptions, and the Bill Roenigk Chicken Marketing Summit Golf Tournament
    • Be the first to hear results from the Consumer Chicken Consumption Survey which will reveal answers to new questions about the most pressing consumer topics

    The NCC Chicken Marketing Summit is geared toward the interests of Poultry Marketing and Sales Executives, Supermarket and Foodservice Buyers, Allied Industry Sales and Marketing Executives, Distributors and more.

    Serving a unique cross section of the chicken supply chain, the NCC Chicken Marketing Summit explores issues and trends in food marketing and consumer chicken consumption patterns and purchasing behavior.

    Press and media seeking admission into the Chicken Marketing Summit must be approved by the event organizers. Organizers will provide press releases, and video footage taken by Chicken Marketing Summit staff upon request. Please contact Steve Akins at for more information.

Agenda overview:

Sunday, July 16
2:00 PM – 6:00 PM       Registration
3:00 PM – 4:30 PM       National Chicken Council Marketing Committee Meeting
4:30 PM – 6:00 PM       Chicken Marketing Summit 2017 Opening Reception

Monday, July 17
7:00 AM – 12:00 PM     Registration
7:00 AM – 8:00 AM       Continental Breakfast
8:00 AM – 8:20 AM       Welcome presentation by NCC Chairman of the Board Mike Popowycz, Vice Chairman and Chief Financial Officer for Case Foods, Troutman, North Carolina
8:20 AM – 9:00 AM       Opening Keynote: Pursuing a sustainable food chain: Closing the consumer perception-reality gap by Bill Lovette, Pilgrim’s Pride
9:00 AM – 9:40 AM       Top trends affecting export, foodservice and retail chicken markets, David Williams, Informa Economics
9:40 AM – 10:10 AM     Refreshment break
10:10 AM – 10:50 AM   How healthy living is transforming the meat case, Elizabeth Ehrhardt, IRI
10:50 AM – 11:30 AM   Increasing foodservice market share for chicken in a competitive environment, Bonnie Riggs, NPD Group
11:30 AM – 1:00 PM     Lunch
1:00 PM – 1:40 PM       How to change a millennial’s mind, Richard Kottmeyer, Luxoft
1:40 PM – 2:20 PM       The cost of broiler welfare options, Matthew Salois, Elanco
2:20 PM – 2:50 PM       Refreshment break
2:50 PM – 4:15 PM       Broiler Welfare Panel Discussion with panelists from Perdue, Tyson, McDonald’s, Aviagen and American Humane Association
4:30 PM – 6:00 PM       Evening Reception

Tuesday, July 18
7:00 AM – 10:00 AM     Registration
7:00 AM – 8:00 AM       Continental Breakfast
8:00 AM – 8:40 AM       Chicken consumption survey, Amy Boyer and Mary Nunlist, ORC International and Joyce Neth, WATT Global Media
8:40 AM – 10:30 AM     Chicken Buyers Panel Discussion with panelists from Chick-fil-A, Harris Teeter, Church’s Chicken, Ingles and Blue Apron
11:30 AM – 5:00 PM     Bill Roenigk Chicken Marketing Summit Golf Tournament and Local Activities for Non-Golfers
5:30 PM – 7:00 PM       Closing Reception and Golf Awards

See 2017 Chicken Marketing Summit’s topics and speakers, click here.

Check back for agenda updates!

Chicken Marketing Summit Speakers:

Rodney C. Antolock, President, Harris Teeter
Antolock has served as President of Harris Teeter LLC, since June, 2015. He has served in various executive management positions at Harris Teeter, Inc. since he joined the company in January 2000 including Executive Vice President, Senior Vice President Operations and Senior Vice President Operations and Merchandising.
In addition to his executive experience with Harris Teeter, Inc., Mr. Antolock has 22 years of retailing experience with Albertsons from 1978 – 2000, serving as Vice President South Texas, Director Retail Operations, District Manager, Grocery Sales Manager and Store Manager. He has considerable board committee experience and has served on the Board of Directors for both Second Harvest Food Bank of Metrolina and Juvenile Diabetes Research Foundation and currently sits on Food Marketing Institute’s Collaboration Council. He is also serving as Chairman for the Coca Cola Retailing Research Council. Mr. Antolock attended the Darden School of Business Executive Program at the University of Virginia in 2002.

John (Barry) Barnett Senior VP Global Supply Chain and Purchasing, Church’s Chicken
With over 30 years’ experience in the Food Service Industry, Barnett was asked to join the Senior Executive Team at Church’s Chicken in Atlanta, GA in 2012 in a Brand Turnaround. In his role as Chief Supply Chain Officer, he is charged with the responsibility for establishing and executing the strategic supply chain vision and strategy for purchasing, distribution, and commodity risk management for more than 1,700 Church’s Chicken restaurants here in the America’s and the Texas Chicken brand in the other international markets.
Prior to joining Church’s Chicken, Barnett, served as President and Principal of Cooperative Purchasing and Supply Chain Services, a boutique supply chain and general business operations consulting entity, with an Impressive Global Client list, focusing in the Procurement, and Supply Chain Optimization arena. Prior to this, Barnett was Vice President of Global Supply Chain for Burger King Corporation, responsible for procurement and strategic oversight of: Food, Packaging, Distribution, Quality Assurance, Image, and Equipment & Facilities for Burger King.
Mr. Barnett has a BBA in Business & Finance from the University of Mississippi.

Stuart Blankenhorn, supply chain strategist, Blue Apron
Blankenhorn began his career in investment banking working on mergers and acquisitions primarily in the packaged food and agricultural sectors. He has also worked as a strategy consultant for consumer packaged goods companies helping them explore opportunities within the natural foods landscape. He recently joined Blue Apron as the leader of their supply chain strategy team where he has worked across species to elevate animal welfare standards.

Amy Boyer, Senior Manager, Client Solutions, ORC International
Amy brings more than 15 years of market research and strategic marketing experience to ORC International. During her career, Amy has held several positions on both the client and supplier sides of the industry.  Amy has experience with both qualitative and quantitative methods in the consumer and business-to-business sectors and her expertise spans a variety of industries including animal health, education, technology, and consumer packaged goods.  Key areas of expertise include customer satisfaction, program evaluation, customer segmentation, and tracking studies.  Amy earned her MA in Liberal Studies with a concentration in Human Behavior and Society from Valparaiso University and her BS in Mathematics from Trine University.

Eric Christianson, Senior VP/Generarl Manager of Marketing, Perdue Foods
Christianson has has nearly 20 years of diverse food brand leadership experience. Before joining Perdue, he was Vice President of Sales and Marketing at Campbell Soup Company, where he led the company’s flagship soup brands, as well as pioneered efforts into the Packaged Fresh soup space. He began his professional marketing career at Procter and Gamble in 1997, leading Jif Peanut Butter and Folgers and Millstone coffee brands. Prior to that, he served in the U.S. Army with duty in the Panama Canal Zone and with the 101st Airborne Division. Christianson holds a bachelor’s degree in economics from the United States Military Academy and a master’s in business administration from Xavier University.

Elizabeth Ehrhardt, principal, client insights, IRI
Ehrhardt is a twenty year IRI veteran and leads a major client engagement across consumer, customer, media, technology and advanced analytics groups. She has deep experience in Frozen, Refrigerated, Perimeter and Center of Store departments. Before taking her current role, Ehrhardt was the leader of IRI’s top twelve Client Service teams. She has conducted trainings throughout the US, India and Europe.

Jack Hubbard, Chief Marketing Officer & VP of Communications, American Humane
Hubbard oversees the organization’s marketing, fundraising, and communications campaigns. He is a successful entrepreneur with a proven track record in branding, marketing, and startup ventures. He brings nearly a decade of professional experience in public relations to American Humane.
Hubbard is a graduate of Davidson College.

Richard Kottmeyer, vp agriculture and food, Farm to Fork Advisory Services
Kottmeyer is a frequent speaker, author, and contributor on the intersection of agriculture and technology. He also writes under “Data Dork” for Farm Journal and leverages the same technology and analytics to spot trends and insights into the Future of Food including predicting the rapid growth of antimicrobial chicken demand from Foodservice.
Kottmeyer has led agriculture and food production for Accenture, IBM, Lehman, KPMG and Rothschild. Kottmeyer served as an adviser to the Trump administration transition team. What Kottmeyer loves most is using analytics to spot agriculture, food, consumer and advocacy trends well before they are commonly recognized.

Sara Lilygren, Formerly VP Corporate Affairs, Tyson Foods
The last 14+ years of Sara’s career have been with Tyson Foods. She started the company’s Washington, DC lobbying office in 2002, then moved to lead the corporate affairs department from Tyson’s Springdale, AR headquarters in 2009. In her corporate affairs role she oversaw all federal, state and community government relations, internal and external communications, corporate social responsibility and charitable giving. She left Tyson Foods in April 2017.
Lilygren has led coalitions to pass or block federal legislation, built campaigns to promote corporate or industry reputations and publicly debated activists and politicians over various controversies. Through it all she’s built friends and allies of all political and special interest persuasions, because as she says, “you can always find something to agree on.”
Lilygren earned a B.A. in foreign affairs from the University of Virginia.

Bill Lovette, president and CEO, Pilgrim’s Pride
Lovette joined Pilgrim’s as CEO and president on January 3, 2011. He previously served as President and Chief Operating Officer of Case Foods, Inc. from October 2008 to December 2010. Before joining Case Foods, Inc., Mr. Lovette spent 25 years with Tyson Foods Inc. in various roles in senior management, including President of its International Business Unit, President of its Foodservice Business Unit and Senior Group Vice President of Poultry and Prepared Foods. Mr. Lovette earned a B.S. degree from Texas A&M University. In addition, he is a graduate of Harvard Business School’s Advanced Management Program.

Jerome Lyman, Formerly VP Global Quality Systems, McDonalds
Lyman is recently retired from McDonald’s Corporation after spending 37 years in various field and Home Office executive positions. Most of his career was spent living and working outside the United States, leading wholly-owned organizations in Spain, Venezuela, Argentina and Chile. In 2002, he moved to the Supply Chain discipline, where he was Vice President of World-Wide Supply Chain and Chief Corporate Quality Officer, overseeing the system’s performance in the areas of sensory, food safety and supplier compliance.
A graduate of the State University of New York at Binghamton, Lyman completed post graduate studies at the Universidad Complutense in Madrid, and the Universidad Central in Caracas.
Jerome Lyman is a Board Member of the Farm Foundation, NFP.

Leah McGrath, Corporate Dietician, Ingles Markets
McGrath has been the Corporate Dietitian for Ingles Markets for the past 17 years. She has degrees in Human Nutrition and Speech Communication and is a member of the Academy of Nutrition and Dietetics. Leah is very active in social media, coordinating social media initiatives for Ingles Markets and is the most followed supermarket dietitian in the country on Twitter. She hosts a weekly radio program, “Ingles Information Aisle”, and writes on food safety, nutrition and other issues for several regional publications.

Anne-Marie Neeteson, VP of Welfare and Compliance, Aviagen
Neeteson has worked for Aviagen Group as vice president of Welfare and Compliance since May 2011, where she is responsible for poultry welfare and sustainability. She represents the International Poultry Council (IPC) on initiatives related to the UN Food and Agriculture Organization (FAO), chairs its Environment and Sustainability Working Group and works with various other policy and communication initiatives on welfare, sustainability, biodiversity and public image. She is a Professional Animal Auditor Certification Organization (PAACO) welfare auditor.
From 1995-2011, she established and led the European Forum of Farm Animal Breeders (EFFAB), setting up its patent watch and a Code of Good Practice for Animal Breeding Organizations. Neeteson earned an MSc in Animal Science from Wageningen University in the Netherlands.

Joyce Neth, VP Audience Development and Research, WATT Global Media
Neth is responsible for creating insights for strategic decisions, audience marketing, product marketing and proprietary research using knowledge from WATT’s database of audience behavior and demographics.
Prior to joining WATT in 2006, she held senior research positions at two major-market newspaper companies. She started her career as a marketing engineer for Westinghouse Electric Corporation.
Neth is a graduate of Allegheny College, Meadville, Pennsylvania, and earned a Master’s degree from the University of Pittsburgh.

Mary Nunlist, Vice President, Client Solutions, ORC International
Mary prides herself on being a valuable business partner, bringing extensive client-side experience to client interactions.  With over 30 years of market research leadership at Procter & Gamble, Mary offers an eye towards the future and is focused on insightful results and strategic recommendations.  In her current role, Mary serves as the lead client contact and her vast experience affords her an ability to design actionable research programs to address business questions both at the corporate level and for brand specific initiatives.  Mary’s areas of specialty include innovation, concept/message development, advertising assessment, tracking and longitudinal research.  Mary earned an MA in Advertising from Michigan State University and a BS in Marketing from Millikin University.

Bonnie Riggs, Restaurant Industry Analyst, The NPD Group
Riggs has over 30 years in restaurant industry market research and her knowledge of the market enables her to provide in-depth insights into the state of the industry, consumer trends, and forecasts of what’s in store for the industry.
Riggs is the author of numerous foodservice reports that take an in-depth look at current topics and issues in the industry. Most recently she authored, Losing our Appetites for Restaurants, which examines the reasons why consumers have pulled back on visiting restaurants and offers growth strategies. Other recent reports authored by Riggs are: Value Wars—A New Twist on Combo Meals and Delivery – A Growth Opportunity On The Horizon.

David Rothmeier, Manager Supply Chain Sourcing, Chick-fil-A
David graduated from the University of Georgia in 2005 with a Bachelor’s of Business Administration (BBA) in Management and a minor in Agribusiness. He began his career in operations at Wayne Farms. David then went on to lead the Sales Engineering Team within Marel Stork in Gainesville, GA. David joined Chick-fil-A in 2012, working in the Supply Chain department with growing sourcing responsibilities for the Protein and Seasoning categories. David was recently promoted to Manager of Protein & Commodity Sourcing where he and his team oversee roughly $1.5 billion in spend.

Matthew Salois, Director of Global Scientific Affairs and Policy, Elanco
Dr. Matthew Salois is a skilled professional economist with experience working in academia, government, and the private sector. His education includes a bachelor’s of science in Health Services Administration, a master’s of arts in Applied Economics, both from the University of Central Florida, and a doctorate in Food and Resource Economics from the University of Florida. Salois has experience and expertise in three main areas: food/agriculture, nutrition/health, and public policy analysis. His current research and professional experience focuses on the role of innovation and technology in food and agricultural production, with a particular focus on animal health, sustainability, and food security.

David Williams, Senior VP, Informa Economics
Prior to joining Informa in 2017, Williams worked for Cargill for 16 years where he served in several roles. He was the leader of the companies export sales group for the meat business unit, leader of the futures trading for the meat business unit, and general manager of the Cargill grain export business in Texas and Oklahoma. Williams received his bachelor’s degree in animal science from Texas Tech University and his master’s degree in business administration from Friends University.

Topics & Speakers preview:

Keynote Speaker:
Pursuing a sustainable food chain: Closing the consumer perception-reality gap – Bill Lovette, president and CEO, Pilgrim’s Pride
As chicken producers and marketers, we face increasingly complex and often conflicting food issues and demands of customers and consumers. In today’s world, consumers armed with data and technology hold the power when it comes to how, what, when, and where they consume products, services and content. As such, as a company and industry, it’s vital that we address these head-on and move beyond the crossroads we find ourselves at. We must bridge the gap between consumers and customers, connecting them not only to their food but also to the channels and supply chain that serve them.

Panel Discussion: Broiler welfare, the conversation you need to have
With U.S. restaurant chains and foodservice distributors making pledges to purchase chicken in the future that complies with Global Animal Partnership welfare standards, it is time to have a conversation about broiler welfare. The Global Animal Partnership standards include possible breed changes, reduced stocking densities and controlled atmosphere stunning. A panel of experts with experience in dealing with activists, buyers and consumers will discuss the issues and the types of conversations that poultry marketers need to be having with both consumers and poultry buyers.
Panelists include:
Eric Christianson, Senior Vice President/General Manager of Marketing, Perdue Foods
Sara Lilygren, formerly VP corporate affairs, Tyson Foods
Jack Hubbard, VP marketing, American Humane Association
Jerome Lyman, formerly VP global quality systems, McDonald’s
Anne-Marie Neeteson, VP of Welfare and Compliance, Aviagen

Panel Discussion: The annual Retail/Foodservice Poultry Buyer Panel
Poultry leaders will engage with attendees and provide them with a unique opportunity to ask their own questions and receive expert answers tailored specifically to them and their distinct business model.
Panelists include:
David Rothmeier, Manager, Supply chain sourcing, Chick-fil-A
Rod Antolock, President, Harris Teeter
Barry Barnett, Senior VP Global Supply Chain and Purchasing, Church’s Chicken
Leah McGrath, R.D., Ingles
Stuart Blankenhorn, supply chain strategist, Blue Apron

What’s driving retail consumers’ shopping and eating patterns – Chris DuBois, Senior VP and Principal, IRI
Lifestyle plays a critical role and is redefining health care for many people, and fresh foods are benefiting. Additionally, consumers are demanding more knowledge about how food is made or grown as self-care extends more broadly into the world. Key claims such as organic and antibiotic-free have led growth and gained critical mass in chicken sales, especially with millennials and other leading consumer segments.

How to help millennial consumers change their mind – Richard Kottmeyer, VP Agriculture and Food, Luxoft
We have all heard that “Millennials care where their food comes from,” but does that mean that their opinions can’t be shaped or changed? Through studying how the typical millennial consumer gets their information from various media outlets, which for this generation are primarily online, Kottmeyer has figured out how millennials change their mind on a topic. He will demonstrate this process for getting a millennial to change their mind by sharing a campaign based on a topic that will be selected in advance by WATT Global Media’s audience.

Annual Consumer Chicken Consumption Survey Highlights – Joyce Neth, Director Audience Development, WATT Global Media with research partner ORC International
Joyce will present results from the 2017 Consumer Chicken Consumption Survey, and reveal answers to new questions about the most pressing consumer topics that have implications for retail, institutional and foodservice.

Increasing foodservice market share for chicken in a competitive environment – Bonnie Riggs, Restaurant industry analyst, The NPD Group
Bonnie will discuss how to grow market share in the highly competitive foodservice market. Restaurant operators have had to raise menu prices to offset increased costs for wages and insurance. Increasing the quantity of chicken on the menu may be one solution for helping restaurant operators achieve higher profit margins and grow their bottom line. Market poultry products that have higher profit margins that can help restaurant operators grow their bottom line. Riggs will provide insight on the current state of the restaurant industry, the impact of menu price on performance, how to evaluate your menu, and how to increase restaurant visits.

Cost implications from consumer demands on broiler welfare – Mathew Salois, Director of global scientific affairs and policy, Elanco,
Mathew has analyzed the cost implications of the new demands that chicken buyers/consumers are making on how broilers are raised. These changes, whether in space allotments per live pound in the broiler house, never ever antibiotics at any time in the bird’s life, or even slower growing breeds, all have cost implications for broiler producers. Salois will present his analysis of the economic impacts of these changes.

3 key areas impacting broiler company bottom lines – David Williams, VP Client advisory and development, Informa,
David will discuss three key areas that will impact U.S. broiler companies’ bottom line over the coming year. He will analyze what it would mean to broiler producers if the Trump administration increases export tariffs at the Mexican border. The impact of the expansion of the wing market in food service will be explored, what are possible downsides to this. In the retail market, Williams will discuss competing meats and whether or not chicken is well positioned for the remainder of 2017 and into 2018.

Stay tuned for details on the complete lineup of Chicken Marketing Summit 2017 topics and speakers.



For over a century, The Omni Grove Park Inn has welcomed guests with a tradition of Southern hospitality, rich heritage and all the conveniences a modern traveler requires. Guests can relax in the Omni Grove Park Inn’s award-winning subterranean Spa, play a round of golf on the Donald Ross designed golf course, awarded “Best Courses to Play in NC” in 2016 by Golfweek, or dine at one of the four locally sourced restaurants. Outside of the resort, guests can enjoy a vast array of art galleries, local craft breweries and numerous venues for the performing arts in the mountains of Asheville, North Carolina.

How to make hotel reservations:
The Chicken Marketing Summit room block is now full! There are still rooms available at the Grove Park Inn over the dates of the conference but will be offered at the hotel standard rate. As an alternative option, we suggest reserving a room at the Homestead Suites Asheville. This hotel offers complimentary shuttle service to the Grove Park Inn. There is no discounted rate, rates begin at $179/night.

To make your reservation online for the Omni Grove Park Inn, please click here.

To make your reservation over the phone for the Omni Grove Park Inn, contact the hotel at (800) 438-5800.

To make a reservation at the Homestead Suites, please call: Phone: 1-828-252-5400

The Omni Grove Park Inn

290 Macon Avenue
Asheville, North Carolina 28804
PHONE: (800) 438-5800
CONCIERGE: (828) 252-2711

The Homestead Suites
888 Tunnel Rd, Asheville, NC 28805
PHONE: (828) 252-5400



Important Hotel Cancellation Policy & Early Departure Fee

  • If you wish to cancel your reservations, please cancel seven (7) days prior to 12:00 p.m. on the day you are scheduled to arrive to avoid forfeiting your room deposit. If you reduce your length of stay within seven days of arrival, you will be responsible for the full night’s room charge. If you are booked over a minimum night requirement or holiday package and elect to depart prior to your scheduled departure date, you will be charged the full length of your reservation. Spa reservations and golf tee times must be cancelled 24 hours in advance to avoid penalty.This cancellation policy will be strictly enforced by the Resort.


Bill Roenigk Chicken Marketing Summit Golf Tournament 2017

Play a Historic Game on a Timeless Course

Tee off on a legendary course in full view of the Blue Ridge Mountains on Tuesday, July 18 from 12:00 – 5:00 PM, on the Donald Ross designed golf course. The annual Chicken Marketing Summit golf tournament will feature breathtaking scenery and networking with industry colleagues on a championship course. Golf awards and a closing reception will take place following the tournament, from 5:30 – 7:00 PM.

Donald Ross originally designed this historic course in 1926, and it was overhauled in 2001 to keep the same feel and spirit. It has since earned nods from Conde Nast Traveler (Top 20 Southern U.S. Golf Resorts in 2011) and North Carolina Golf Panel (Top 100 Golf Courses in the State). Learn more

The fee to participate is $200 per person, and clubs are available to rent for an additional $50 per set. Registration for the golf tournament can be done via the online registration process, or by contacting Gabriella Lopez at: or +1.312.914.7114.

Chicken Marketing Summit 2017 Sponsorship Opportunities

Sponsorship opportunities at the Chicken Marketing Summit take you beyond advertising and go further towards enhancing your company’s brand. Be among the first to sign up for sponsorship to maximize your exposure across multiple opportunities before, during and even after the event.

To view the Chicken Marketing Summit 2017 prospectus, please click here.

All Chicken Marketing Summit 2017 sponsorship opportunities are on a first-come, first-served basis, so act now as these opportunities will sell out, and many have already been sold. The earlier you become a sponsor, the more value your company will receive from being featured in event promotions. Contact your WATT Agribusiness Sales Manager today for pricing and details.

Five reasons to be a part of the Chicken Marketing Summit: 

  1. Reach key poultry business leaders and influencers
  2. Engage with the entire chicken supply chain
  3. Build new relationships and share ideas with your poultry industry colleagues
  4. Focus on how to connect with the dynamically changing consumer
  5. Three days of exclusive networking and learning opportunities in scenic Asheville, North Carolina



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