Survive and thrive in disruptive times
July 22-24, 2018
Four Seasons Resort Orlando at Walt Disney World® Resort
Orlando, Florida

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You’re hearing about new trends in the market… now what do you do about it?

Don’t just survive. Thrive! The 2018 Chicken Marketing Summit will provide attendees with the tools they need to react to disruption in the poultry marketplace. Teaching you to do more than just react, industry experts will offer insights for how to improve your business and overcome the disruption.

Presented by WATT Global Media and the National Chicken Council, the 43rd annual Chicken Marketing Summit is scheduled for July 22-24, 2018 at the Four Seasons Resort Orlando at Walt Disney World® Resort. This event remains a member benefit for NCC processor and allied member companies, as well members of the National Poultry and Food Distributors Association.

A series of essential educational sessions will focus on this year’s theme, “Survive and thrive in disruptive times.” Attendees will learn to identify the current market disruptors in the poultry marketplace; prepare for how to react to the disruption; do more than just react, learn how to improve your business and overcome the disruption; and how become a disruptor yourself.

Lampkin Butts, Sanderson farm president and chief operating officer, has been confirmed as the keynote speaker for the 2018 edition. During his keynote speech, Butts will share insights on how the third-largest U.S. chicken producer continually experiences growth and marketing success while staying true to the corporate vision and culture. Butts will also discuss how the company has adhered to the corporate principals and practices that has made Sanderson Farms successful, even during times of change.

Highlights from the 2017 Chicken Marketing Summit:

  • A number of the industry’s top execs were in attendance, including keynote presenter, Bill Lovette, CEO of Pilgrim’s who discussed sustainability and closing the consumer perception-reality gap
  • The first Broiler Welfare Panel consisted of engaging discussions between the audience and reps from Tyson Foods, McDonald’s, Perdue, Aviagen and American Humane Association
  • In addition to broiler welfare, the educational sessions covered additional hot topics such as millennial consumers, and potential drawbacks of poultry raised without antibiotics
  • Representatives from Chick-fil-A, Harris Teeter, Church’s Chicken, Ingles and Blue Apron led one of the best Chicken Buyers Panel Discussions to date

Press and media seeking admission into the Chicken Marketing Summit must be approved by the event organizers. Organizers will provide press releases, and video footage taken by Chicken Marketing Summit staff upon request. Please contact Steve Akins at for more information.

Registration for the 2018 Chicken Marketing Summit is now open! Registration for the Summit covers: 1-1/2 days of educational presentations, 3 evening cocktail receptions, breakfasts, lunch and multiple networking breaks, plus the option to participate in the annual Bill Roenigk Chicken Marketing Golf Tournament..

Why attend?

  • Join poultry business leaders and influencers from companies such as:
    Brinker International, Case Foods, Chick-fil-A, Foster Farms, Harris Teeter, Ingles Markets, Maple Leaf Farms, Mountaire Farms, PDQ, Peco Foods, Perdue, Pilgrim’s Pride, Restaurant Supply Chain Solutions, Sanderson Farms, Simmons, Supply Management Services (SMS), Tyson, Wayne Farms, Zaxby’s and more!
  • Engage with key industry execs during two panel discussions, including the annual Retail/Foodservice Poultry Buyer Panel
  • Network with the entire chicken supply chain during three evening receptions, and the Bill Roenigk Chicken Marketing Summit Golf Tournament
  • Be the first to hear results from the Consumer Chicken Consumption Survey which will reveal answers to new questions about the most pressing consumer topics

The Chicken Marketing Summit is geared toward the interests of Poultry Marketing and Sales Executives, Supermarket and Foodservice Buyers, Allied Industry Sales and Marketing Executives, Distributors and more.

Serving a unique cross section of the chicken supply chain, the Chicken Marketing Summit explores issues and trends in food marketing and consumer chicken consumption patterns and purchasing behavior.

About WATT Global Media
Chicken Marketing Summit is presented by WATT Global Media, a provider of exceptional business content and marketing solutions to the agribusiness industry. As an industry innovator, WATT Global Media has connected buyers and sellers in the poultry, pig, animal feed and pet food industries through its media channels for 100 years.

Chicken Marketing Summit 2018 Speakers

Bill Bishop co-founded Brick Meets Click in 2011 with Steve Bishop. Today, as its Chief Architect, he focuses on analyzing the forces driving change in food and grocery retailing and providing practical guidance on how to respond effectively.
Early in his career Bill was the vice president of research at the Supermarket Institute (now FMI). Later, he founded Willard Bishop Consulting and led major studies on new store formats, pricing strategy, direct store delivery and loyalty marketing. He also helped create the supermarket-focused Coca-Cola Retailing Research Council (CCRRC) and convenience retail-focused NACS/CCRRC.
Bishop earned a PhD in Agricultural Economics and Marketing from Cornell University. He has taught Marketing Channels at Northwestern University’s Kellogg School of Management, and also served on the Boards for Raley’s Fine Foods and The Food Institute.

Lampkin Butts is the President and COO of Sanderson Farms.  Lampkin has been with Sanderson Farms for almost 44 years and went to work for Sanderson Farms shortly after his graduation from Ole Miss in 1973.
Lampkin is a native of Laurel and graduated from R.H. Watkins High School in 1969.  He went to JCJC as a freshman and transferred to Ole Miss for his sophomore year.  He graduated with a Bachelor of Business Administration and a Major in Marketing and Sales Management.
Lampkin and his wife Susie live in Laurel.  They have three children – Christie, Stephanie, and Casey.  All three children are graduates of R.H. Watkins High School and the University of Mississippi.
Lampkin is currently serving on the Board of Directors for the National Chicken Council.  He has served as a member of the Board of Directors for the Mississippi Poultry Association and Southeastern Poultry and Egg Association.  In Laurel, he served on the Board of Directors for the Association for Excellence in Education, the United Way of the Pine Belt, and the Session at Westminster Presbyterian Church, and the Board of Directors at the Laurel Country Club.
Lampkin currently serves on the New Orleans branch of the Federal Reserve.

Kelley Bailie Fechner is the director, customer solutions for Datassential. Kelley has worked in the food industry for over 20 years.  Kelley joined Datassential in early 2017. Her responsibilities include growing existing client relationship and building new client relationships. Kelley’s role at Datassential gives her access to the best data to understand food and restaurant trends and help clients use safe experimentation to continually grow their business.
Prior to coming to Datassential, Kelley spent 18 years at the NPD Group working in client development and product management.  She also spent three years starting up the NPD office in Australia and managing the APAC Foodservice business.
Kelley earned her MBA from Loyola University Chicago.

Meagan Nelson started her work at Nielsen in 2010 focused specifically on the unique challenges fresh brings to the retail industry. Meagan’s passion for fresh started at a very young age on her family’s small farm in southern Illinois, which included raising hogs, cattle, chickens, even goats and rabbits. She received her undergraduate degree in Agriculture Business, and after some time with Aldi as a district manager, Meagan returned to the University of Illinois to get her MBA with a focus in Marketing.

As Vice President of Food Safety, Frank Yiannas oversees all food safety, as well as other public health functions, for the world’s largest food retailer, Walmart, serving over 200 million customers around the world on a weekly basis.  Prior to joining Walmart in 2008, Frank was the Director of Safety & Health for the Walt Disney World Company, where he worked for 19 years.  In 2008, Frank was given the Collaboration Award by the U.S. Food and Drug Administration.  He is the 2007 recipient of the NSF International Lifetime Achievement Award for Leadership in Food Safety and the 2015 Industry Professional Food Safety Hero Award by STOP Foodborne Illness.  Frank is also a Past President of the International Association for Food Protection (IAFP) and a Past Vice-Chair of the Global Food Safety Initiative (GFSI).  He is also an adjunct Professor in the Food Safety Program at Michigan State University, and in 2017 was awarded the MSU Outstanding Faculty Award.  He is the author of the books, Food Safety Culture, Creating a Behavior-based Food Safety Management System, and Food Safety = Behavior, 30 Proven Techniques to Enhance Employee Compliance, by Springer Scientific.  Frank is a Registered Microbiologist with the American Academy of Microbiology. He received his BS in Microbiology from the University of Central Florida and his Master of Public Health (MPH) from the University of South Florida.

Chicken Marketing Summit 2018 Sponsorship Opportunities

Sponsorship opportunities at the Chicken Marketing Summit take you beyond advertising and go further towards enhancing your company’s brand. Be among the first to sign up for sponsorship to maximize your exposure across multiple opportunities before, during and even after the event.

All Chicken Marketing Summit 2018 sponsorship opportunities are on a first-come, first-served basis, so act now as these opportunities will sell out, and many have already been sold. The earlier you become a sponsor, the more value your company will receive from being featured in event promotions. Contact your WATT Agribusiness Sales Manager today for pricing and details.

For information on sponsoring the 2018 Chicken Marketing Summit, click here to view the 2018 Sponsorship Prospectus!

Five reasons to be a part of the Chicken Marketing Summit: 

  1. Reach key poultry business leaders and influencers
  2. Engage with the entire chicken supply chain
  3. Build new relationships and share ideas with your poultry industry colleagues
  4. Focus on how to connect with the dynamically changing consumer
  5. Three days of exclusive networking and learning opportunities at the Four Seasons Resort Orlando at Walt Disney World Resort



An exclusive destination within the gates of Walt Disney World® Resort, Four Seasons welcomes you to a vibrant lakeside luxury resort in Orlando in a residential setting just minutes from the Disney Theme Parks. Revel in active recreation or luxurious rejuvenation at Four Seasons, surrounded by beautiful spa gardens, pools and the emerald golf greens of the Tranquilo Golf Club.  The Resort has a perfect blend of Four Seasons experiences and Disney offerings – for family time, for romance or for special events. Create a Four Seasons-only luxury getaway in Orlando, with golf, spa, dining and a fun-filled island for kids, or make the Resort your base for a Disney adventure.

How to make hotel reservations:

Chicken Marketing Summit participants are responsible for making their own hotel reservations at the Four Seasons Resort Orlando at Walt Disney World® Resort by no later than Tuesday, June 19, 2018. Reservation requests received after Tuesday, June 19, 2018 will be based on availability and accepted at the Hotel’s prevailing rates.

To make your reservation online, please click here.

Or, make reservations by phone at 407.313.7777. Mention Watt Global Media Chicken Marketing Summit 2018 to secure the group rate.


  • 443 spacious guest rooms including 68 suites, the Four Seasons is sure to have something for the entire family
  • Tranquilo Golf Club – The picturesque and serene Tom Fazio–designed course features topography unique to central Florida
  • The Spa at Four Seasons Resort Orlando is a oasis of serenity
  • Choose from six vibrant restaurants with a wide array of cuisine
  • Explorer Island is packed with family-friendly featuring a family pool, splash zone, lazy river and water slide
  • A variety of other recreational options including: tennis courts, fitness center, kids camp, basketball courts, sand volleyball courts and more


The Chicken Marketing Summit group rate begins at $259 per night, plus applicable state and local taxes. Each room reservation requires a two-night guarantee deposit upon reservation. The deposit is refundable up to 5 days prior to arrival. Deposit is forfeited if reservation is cancelled within 5 days of arrival.

Chicken Marketing Summit group rates will be extended to attendees wishing to extend their stay prior or after the official dates of the meeting, subject to room availability at the time of request.





Bill Roenigk Chicken Marketing Summit Golf Tournament 2018

Connect with nature and truly escape at the Tranquilo Golf Club

Tee off on a picturesque and serene course featuring topography unique to central Florida on Tuesday, July 24 from 12:00 – 5:00 PM, on the Tom Fazio designed golf course. The annual Chicken Marketing Summit golf tournament will feature breathtaking scenery and networking with industry colleagues on a championship course. Golf awards and a closing reception will take place following the tournament, from 5:30 – 7:00 PM.

Nestled within the secluded enclave of a certified Audubon sanctuary, Tranquilo Golf Club is surrounded by lush woodlands and lakes. Rolling fairways, large, undulating greens, and a majestic setting combine for a one-of-a-kind golf experience. Learn more

Experience Orlando

Check out the exclusive Chicken Marketing Summit activities available to your family before, during and after the conference!

Specially priced Disney theme park tickets
Turn your trip to Orlando into a magical vacation for the entire family. Don’t miss your opportunity to spend a few extra days visiting Walt Disney World’s famous theme parks. Advance purchase savings on specially priced Disney theme park tickets are available to Chicken Marketing Summit attendees and their guests. Tickets must be purchased by 5 p.m. on July 21, 2018. To learn more about the special offer only available to Summit attendees, click here.





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