Chicken Marketing Summit 2017 – “Connecting with today’s consumers”
Register now!
July 16-18, 2017
Omni Grove Park Inn
Asheville, North Carolina


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NCC’s Chicken Marketing Summit 2017 will bring together a unique cross-section of poultry industry stakeholders to network, share, learn and dialogue together about the opportunities and challenges for chicken being driven by fast-changing consumer trends. Specifically, this year’s executive conference will focus on connecting with today’s consumers. This event is a must-attend event for key poultry professionals in the USA and Latin America. Presented by the National Chicken Council and WATT Global Media, the 42nd annual Chicken Marketing Summit will be held July 16 – 18, 2017 at the Omni Grove Park Inn in Asheville, North Carolina. The event will remain a member benefit for NCC processor and allied member companies, as well members of the National Poultry and Food Distributors Association.

5 Reasons to attend the Chicken Market Summit:

  • Join poultry business leaders and influencers from companies such as:
    Brinker International, Buffalo Wild Wings, Case Foods, Chick-fil-A, Foster Farms, Harris Teeter, Ingles Markets, Maple Leaf Farms, Mountaire Farms, PDQ, Peco Foods, Perdue, Pilgrim’s Pride, Restaurant Supply Chain Solutions, Sanderson Farms, Simmons, Supply Management Services (SMS), Tyson, Wayne Farms, Whataburger, Zaxby’s and more!
  • Hear a dynamic keynote presentation from CEO & President of Pilgrim’s Pride, Bill Lovette
  • Engage with key industry execs during two panel discussions, including a new Broiler Welfare Panel Discussion, and the annual Retail/Foodservice Poultry Buyer Panel
  • Network with the entire chicken supply chain during three evening receptions, and the Bill Roenigk Chicken Marketing Summit Golf Tournament
  • Be the first to hear results from the 2017 Consumer Chicken Consumption Survey which will reveal answers to new questions about the most pressing consumer topics

Chicken Marketing Summit 2017 registration options:

  • National Chicken Council Member – $895 Early Bird rate before May 19, 2017, $1,095 regular rate after May 19, 2017
  • National Poultry & Food Distributors Association Member – $895 Early Bird rate before May 19, 2017, $1,095 regular rate after May 19, 2017
  • General Attendee (Non-Member) – $995 Early Bird rate before May 19, 2017, $1,195 regular rate after May 19, 2017
  • Spouse/Companion –$100 Early Bird rate before May 19, 2017, $300 regular rate after May 19, 2017
  • Retail Grocery, Foodservice – Complimentary
  • Trade Association Representative – Complimentary
  • Government/Academia – Complimentary

Registration includes all content sessions, session materials, breakfast and lunch, multiple refreshment breaks and evening networking receptions.

Register today! To reserve your spot, please click here.

Serving a unique cross section of the chicken supply chain, the NCC Chicken Marketing Summit explores issues and trends in food marketing and consumer chicken consumption patterns and purchasing behavior.

Press and media seeking admission into the Chicken Marketing Summit must be approved by the event organizers. Organizers will provide press releases, and video footage taken by Chicken Marketing Summit staff upon request. Please contact Steve Akins at for more information.

Content & Education

  • Analysts will provide economic forecasts for chicken and competing meats.
  • Speakers from the supermarket and foodservice segments give chicken marketers the opportunity to hear directly from their customers about the opportunities and challenges for chicken in their respective business.

In addition to learning educational sessions, attendees will also have networking opportunities during breaks, lunch and Q&A to foster interaction between Chicken Marketing Summit speakers and fellow poultry industry peers.

The NCC Chicken Marketing Summit is geared toward the interests of Poultry Marketing and Sales Executives, Supermarket and Foodservice Buyers, Allied Industry Sales and Marketing Executives, Distributors and more.


Topics & Speakers preview:

Keynote Speaker:
The unfolding marketing challenge for chicken – Bill Lovette, President and CEO, Pilgrim’s
The top executive at the second-largest U.S. chicken company will speak on the challenge of connecting with consumers on issues including the use of antibiotics in chicken production, animal welfare and slow-growing broilers, sustainability and corporate social responsibility.

Panel Discussion: Broiler welfare, the conversation you need to have
With U.S. restaurant chains and foodservice distributors making pledges to purchase chicken in the future that complies with Global Animal Partnership welfare standards, it is time to have a conversation about broiler welfare. The Global Animal Partnership standards include possible breed changes, reduced stocking densities and controlled atmosphere stunning. A panel of experts with experience in dealing with activists, buyers and consumers will discuss the issues and the types of conversations that poultry marketers need to be having with both consumers and poultry buyers.
Panelists include:
Eric Christianson, Senior Vice President/General Manager of Marketing, Perdue Foods
Sara Lilygren, formerly VP corporate affairs, Tyson Foods
Jack Hubbard, VP marketing, American Humane Association
Jerome Lyman, formerly VP global quality systems, McDonald’s
Anne-Marie Neeteson, VP of Welfare and Compliance, Aviagen

Panel Discussion: The annual Retail/Foodservice Poultry Buyer Panel
Poultry leaders will engage with attendees and provide them with a unique opportunity to ask their own questions and receive expert answers tailored specifically to them and their distinct business model.
Panelists include:
David Rothmeier, Manager, Supply chain sourcing, Chick-fil-A
Rod Antolock, President, Harris Teeter
Barry Barnett, Senior VP Global Supply Chain and Purchasing, Church’s Chicken

What’s driving retail consumers’ shopping and eating patterns – Chris DuBois, Senior VP and Principal, IRI
Lifestyle plays a critical role and is redefining health care for many people, and fresh foods are benefiting. Additionally, consumers are demanding more knowledge about how food is made or grown as self-care extends more broadly into the world. Key claims such as organic and antibiotic-free have led growth and gained critical mass in chicken sales, especially with millennials and other leading consumer segments.

How to help millennial consumers change their mind – Richard Kottmeyer, VP Agriculture and Food, Luxoft
We have all heard that “Millennials care where their food comes from,” but does that mean that their opinions can’t be shaped or changed? Through studying how the typical millennial consumer gets their information from various media outlets, which for this generation are primarily online, Kottmeyer has figured out how millennials change their mind on a topic. He will demonstrate this process for getting a millennial to change their mind by sharing a campaign based on a topic that will be selected in advance by WATT Global Media’s audience.

Annual Consumer Chicken Consumption Survey Highlights – Joyce Neth, Director Audience Development, WATT Global Media with research partner ORC International
Joyce will present results from the 2017 Consumer Chicken Consumption Survey, and reveal answers to new questions about the most pressing consumer topics that have implications for retail, institutional and foodservice.

Strategies for increasing market share for chicken in foodservice – Bonnie Riggs, Restaurant industry analyst, The NPD Group
Bonnie will discuss how to grow market share in the highly competitive foodservice market. Restaurant operators have had to raise menu prices to offset increased costs for wages and insurance. Increasing the quantity of chicken on the menu may be one solution for helping restaurant operators achieve higher profit margins and grow their bottom line. Market poultry products that have higher profit margins that can help restaurant operators grow their bottom line. Riggs will provide insight on the current state of the restaurant industry, the impact of menu price on performance, how to evaluate your menu, and how to increase restaurant visits.

Cost implications from consumer demands on broiler welfare – Mathew Salois, Director of global scientific affairs and policy, Elanco,
Mathew has analyzed the cost implications of the new demands that chicken buyers/consumers are making on how broilers are raised. These changes, whether in space allotments per live pound in the broiler house, never ever antibiotics at any time in the bird’s life, or even slower growing breeds, all have cost implications for broiler producers. Salois will present his analysis of the economic impacts of these changes.

3 key areas impacting broiler company bottom lines – David Williams, VP Client advisory and development, Informa,
David will discuss three key areas that will impact U.S. broiler companies’ bottom line over the coming year. He will analyze what it would mean to broiler producers if the Trump administration increases export tariffs at the Mexican border. The impact of the expansion of the wing market in food service will be explored, what are possible downsides to this. In the retail market, Williams will discuss competing meats and whether or not chicken is well positioned for the remainder of 2017 and into 2018.

Stay tuned for details on the complete lineup of Chicken Marketing Summit 2017 topics and speakers.

Chicken Marketing Summit Speakers:

John (Barry) Barnett Senior VP Global Supply Chain and Purchasing, Church’s Chicken
With over 30 years’ experience in the Food Service Industry, Barnett was asked to join the Senior Executive Team at Church’s Chicken in Atlanta, GA in 2012 in a Brand Turnaround. In his role as Chief Supply Chain Officer, he is charged with the responsibility for establishing and executing the strategic supply chain vision and strategy for purchasing, distribution, and commodity risk management for more than 1,700 Church’s Chicken restaurants here in the America’s and the Texas Chicken brand in the other international markets.
Prior to joining Church’s Chicken, Barnett, served as President and Principal of Cooperative Purchasing and Supply Chain Services, a boutique supply chain and general business operations consulting entity, with an Impressive Global Client list, focusing in the Procurement, and Supply Chain Optimization arena. Prior to this, Barnett was Vice President of Global Supply Chain for Burger King Corporation, responsible for procurement and strategic oversight of: Food, Packaging, Distribution, Quality Assurance, Image, and Equipment & Facilities for Burger King.
Mr. Barnett has a BBA in Business & Finance from the University of Mississippi.

Eric Christianson, Senior VP/Generarl Manager of Marketing, Perdue Foods
Christianson has has nearly 20 years of diverse food brand leadership experience. Before joining Perdue, he was Vice President of Sales and Marketing at Campbell Soup Company, where he led the company’s flagship soup brands, as well as pioneered efforts into the Packaged Fresh soup space. He began his professional marketing career at Procter and Gamble in 1997, leading Jif Peanut Butter and Folgers and Millstone coffee brands. Prior to that, he served in the U.S. Army with duty in the Panama Canal Zone and with the 101st Airborne Division. Christianson holds a bachelor’s degree in economics from the United States Military Academy and a master’s in business administration from Xavier University.

Chris DuBois, senior vp and principal, IRI
DuBois joined IRI in 2011 and is a senior Principal who leads sales and marketing efforts for its services that serve fresh food retailers and processors. He also leads IRI relationships with some of IRI’s largest fresh food clients as well as its relationships with industry associations. IRI is a provider of big data, predictive analytics and forward-looking insights that help retailers and media companies to grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand cloud-based technology platform, IRI helps to guide its clients around the world in their quests to capture market share, connect with consumers and deliver market-leading growth.

Elizabeth Ehrhardt, principal, client insights, IRI
Ehrhardt is a twenty year IRI veteran and leads a major client engagement across consumer, customer, media, technology and advanced analytics groups. She has deep experience in Frozen, Refrigerated, Perimeter and Center of Store departments. Before taking her current role, Ehrhardt was the leader of IRI’s top twelve Client Service teams. She has conducted trainings throughout the US, India and Europe.

Jack Hubbard, Chief Marketing Officer & VP of Communications, American Humane
Hubbard oversees the organization’s marketing, fundraising, and communications campaigns. He is a successful entrepreneur with a proven track record in branding, marketing, and startup ventures. He brings nearly a decade of professional experience in public relations to American Humane.
Hubbard is a graduate of Davidson College.

Richard Kottmeyer, vp agriculture and food, Luxoft
Kottmeyer is a frequent speaker, author, and contributor on the intersection of agriculture and technology. He also writes under “Data Dork” for Farm Journal and leverages the same technology and analytics to spot trends and insights into the Future of Food including predicting the rapid growth of antimicrobial chicken demand from Foodservice.
Prior to joining Luxoft, a global technology and software development firm, Kottmeyer led agriculture and food production for Accenture, IBM, Lehman, KPMG and Rothschild. Kottmeyer served as an adviser to the Trump administration transition team. What Kottmeyer loves most is using analytics to spot agriculture, food, consumer and advocacy trends well before they are commonly recognized.

Sara Lilygren, Formerly VP Corporate Affairs, Tyson Foods
The last 14+ years of Sara’s career have been with Tyson Foods. She started the company’s Washington, DC lobbying office in 2002, then moved to lead the corporate affairs department from Tyson’s Springdale, AR headquarters in 2009. In her corporate affairs role she oversaw all federal, state and community government relations, internal and external communications, corporate social responsibility and charitable giving. She left Tyson Foods in April 2017.
Lilygren has led coalitions to pass or block federal legislation, built campaigns to promote corporate or industry reputations and publicly debated activists and politicians over various controversies. Through it all she’s built friends and allies of all political and special interest persuasions, because as she says, “you can always find something to agree on.”
Lilygren earned a B.A. in foreign affairs from the University of Virginia.

Bill Lovette, president and CEO, Pilgrim’s Pride
Lovette joined Pilgrim’s as CEO and president on January 3, 2011. He previously served as President and Chief Operating Officer of Case Foods, Inc. from October 2008 to December 2010. Before joining Case Foods, Inc., Mr. Lovette spent 25 years with Tyson Foods Inc. in various roles in senior management, including President of its International Business Unit, President of its Foodservice Business Unit and Senior Group Vice President of Poultry and Prepared Foods. Mr. Lovette earned a B.S. degree from Texas A&M University. In addition, he is a graduate of Harvard Business School’s Advanced Management Program.

Jerome Lyman, Formerly VP Global Quality Systems, McDonalds
Lyman is recently retired from McDonald’s Corporation after spending 37 years in various field and Home Office executive positions. Most of his career was spent living and working outside the United States, leading wholly-owned organizations in Spain, Venezuela, Argentina and Chile. In 2002, he moved to the Supply Chain discipline, where he was Vice President of World-Wide Supply Chain and Chief Corporate Quality Officer, overseeing the system’s performance in the areas of sensory, food safety and supplier compliance.
A graduate of the State University of New York at Binghamton, Lyman completed post graduate studies at the Universidad Complutense in Madrid, and the Universidad Central in Caracas.
Jerome Lyman is a Board Member of the Farm Foundation, NFP.

Anne-Marie Neeteson, VP of Welfare and Compliance, Aviagen
Neeteson has worked for Aviagen Group as vice president of Welfare and Compliance since May 2011, where she is responsible for poultry welfare and sustainability. She represents the International Poultry Council (IPC) on initiatives related to the UN Food and Agriculture Organization (FAO), chairs its Environment and Sustainability Working Group and works with various other policy and communication initiatives on welfare, sustainability, biodiversity and public image. She is a Professional Animal Auditor Certification Organization (PAACO) welfare auditor.
From 1995-2011, she established and led the European Forum of Farm Animal Breeders (EFFAB), setting up its patent watch and a Code of Good Practice for Animal Breeding Organizations. Neeteson earned an MSc in Animal Science from Wageningen University in the Netherlands.

Joyce Neth, VP Audience Development and Research, WATT Global Media
Neth is responsible for creating insights for strategic decisions, audience marketing, product marketing and proprietary research using knowledge from WATT’s database of audience behavior and demographics.
Prior to joining WATT in 2006, she held senior research positions at two major-market newspaper companies. She started her career as a marketing engineer for Westinghouse Electric Corporation.
Neth is a graduate of Allegheny College, Meadville, Pennsylvania, and earned a Master’s degree from the University of Pittsburgh.

Bonnie Riggs, Restaurant Industry Analyst, The NPD Group
Riggs has over 30 years in restaurant industry market research and her knowledge of the market enables her to provide in-depth insights into the state of the industry, consumer trends, and forecasts of what’s in store for the industry.
Riggs is the author of numerous foodservice reports that take an in-depth look at current topics and issues in the industry. Most recently she authored, Losing our Appetites for Restaurants, which examines the reasons why consumers have pulled back on visiting restaurants and offers growth strategies. Other recent reports authored by Riggs are: Value Wars—A New Twist on Combo Meals and Delivery – A Growth Opportunity On The Horizon.

Matthew Salois, Director of Global Scientific Affairs and Policy, Elanco
Dr. Matthew Salois is a skilled professional economist with experience working in academia, government, and the private sector. His education includes a bachelor’s of science in Health Services Administration, a master’s of arts in Applied Economics, both from the University of Central Florida, and a doctorate in Food and Resource Economics from the University of Florida. Salois has experience and expertise in three main areas: food/agriculture, nutrition/health, and public policy analysis. His current research and professional experience focuses on the role of innovation and technology in food and agricultural production, with a particular focus on animal health, sustainability, and food security.

Agenda overview:

Sunday, July 16
2:00 PM – 6:00 PM       Registration
4:30 PM – 6:00 PM       Chicken Marketing Summit 2017 Opening Reception

Monday, July 17
7:00 AM – 12:00 PM     Registration
7:00 AM – 8:00 AM       Continental Breakfast
8:00 AM – 8:20 AM       Summit Kickoff and Welcome by Mike Popowycz, Case Foods
8:20 AM – 9:00 AM       Opening Keynote: Industry outlook by Bill Lovette, Pilgrim’s Pride
9:00 AM – 9:40 AM       Top trends affecting export, foodservice and retail chicken markets, David Williams, Informa Economics
9:40 AM – 10:10 AM     Refreshment break
10:10 AM – 10:50 AM   How healthy living is transforming the meat case, Chris Dubois and Elizabeth Ehrhardt, IRI
10:50 AM – 11:30 AM   Increasing foodservice market share for chicken in a competitive environment, Bonnie Riggs, NPD Group
11:30 AM – 1:00 PM     Lunch
1:00 PM – 1:40 PM       How to change a millennial’s mind, Richard Kottmeyer, Luxoft
1:40 PM – 2:20 PM       The cost of broiler welfare options, Matthew Salois, Elanco
2:20 PM – 2:50 PM       Refreshment break
2:50 PM – 4:15 PM       Broiler Welfare Panel Discussion with panelists from Perdue, Tyson, McDonald’s, Aviagen and American Humane Association
4:30 PM – 6:00 PM       Evening Reception

Tuesday, July 18
7:00 AM – 10:00 AM     Registration
7:00 AM – 8:00 AM       Continental Breakfast
8:00 AM – 8:40 AM       Chicken consumption survey, Joyce Neth, WATT Global Media
8:40 AM – 10:30 AM     Chicken Buyers Panel Discussion with panelists from Chick-fil-A, Harris Teeter and Church’s Chicken
12:00 PM – 5:00 PM     Bill Roenigk Chicken Marketing Summit Golf Tournament and Local Activities for Non-Golfers
5:30 PM – 7:00 PM       Closing Reception and Golf Awards

See 2017 Chicken Marketing Summit’s topics and speakers, click here.

Check back for agenda updates!



For over a century, The Omni Grove Park Inn has welcomed guests with a tradition of Southern hospitality, rich heritage and all the conveniences a modern traveler requires. Guests can relax in the Omni Grove Park Inn’s award-winning subterranean Spa, play a round of golf on the Donald Ross designed golf course, awarded “Best Courses to Play in NC” in 2016 by Golfweek, or dine at one of the four locally sourced restaurants. Outside of the resort, guests can enjoy a vast array of art galleries, local craft breweries and numerous venues for the performing arts in the mountains of Asheville, North Carolina.

To Make Hotel Reservations

Chicken Marketing Summit participants are responsible for making their own hotel reservations at the Omni Grove Park Inn by no later than Wednesday, June 14, 2017. Reservation requests received after 5:00 PM, ET, Wednesday, June 14, 2017, will be based on availability and accepted at the Hotel’s prevailing rates.

To make your reservation online, please click here.

To make your reservation over the phone, contact the hotel at (800) 438-5800. Mention Watt Global Media National Chicken Council Marketing Summit 2017 to secure the group rate.

The Omni Grove Park Inn

290 Macon Avenue
Asheville, North Carolina 28804
PHONE: (800) 438-5800
CONCIERGE: (828) 252-2711



The Chicken Marketing Summit group rate begins at $259 per night, plus applicable state and local taxes, and $10 daily resort services fee.

Resort suites offer personal refrigerators, flat screen HDTVs, a working desk, convenient ports and outlets, and either one king or two queen beds.

NCC group rates will be extended to accommodate arrivals three days prior to the official dates of the meeting and two days after the official dates of the meeting, subject to room availability at the time of request.

Important Hotel Cancellation Policy & Early Departure Fee

  • If you wish to cancel your reservations, please cancel seven (7) days prior to 12:00 p.m. on the day you are scheduled to arrive to avoid forfeiting your room deposit. If you reduce your length of stay within seven days of arrival, you will be responsible for the full night’s room charge. If you are booked over a minimum night requirement or holiday package and elect to depart prior to your scheduled departure date, you will be charged the full length of your reservation. Spa reservations and golf tee times must be cancelled 24 hours in advance to avoid penalty.This cancellation policy will be strictly enforced by the Resort.

Bill Roenigk Chicken Marketing Summit Golf Tournament 2017

Play a Historic Game on a Timeless Course

Tee off on a legendary course in full view of the Blue Ridge Mountains on Tuesday, July 18 from 12:00 – 5:00 PM, on the Donald Ross designed golf course. The annual Chicken Marketing Summit golf tournament will feature breathtaking scenery and networking with industry colleagues on a championship course. Golf awards and a closing reception will take place following the tournament, from 5:30 – 7:00 PM.

Donald Ross originally designed this historic course in 1926, and it was overhauled in 2001 to keep the same feel and spirit. It has since earned nods from Conde Nast Traveler (Top 20 Southern U.S. Golf Resorts in 2011) and North Carolina Golf Panel (Top 100 Golf Courses in the State). Learn more

The fee to participate is $200 per person, and clubs are available to rent for an additional $50 per set. Registration for the golf tournament can be done via the online registration process, or by contacting Gabriella Lopez at: or +1.312.914.7114.

Chicken Marketing Summit 2017 Sponsorship Opportunities

Sponsorship opportunities at the Chicken Marketing Summit take you beyond advertising and go further towards enhancing your company’s brand. Be among the first to sign up for sponsorship to maximize your exposure across multiple opportunities before, during and even after the event.

To view the Chicken Marketing Summit 2017 prospectus, please click here.

All Chicken Marketing Summit 2017 sponsorship opportunities are on a first-come, first-served basis, so act now as these opportunities will sell out, and many have already been sold. The earlier you become a sponsor, the more value your company will receive from being featured in event promotions. Contact your WATT Agribusiness Sales Manager today for pricing and details.

Five reasons to be a part of the Chicken Marketing Summit: 

  1. Reach key poultry business leaders and influencers
  2. Engage with the entire chicken supply chain
  3. Build new relationships and share ideas with your poultry industry colleagues
  4. Focus on how to connect with the dynamically changing consumer
  5. Three days of exclusive networking and learning opportunities in scenic Asheville, North Carolina


Experience Asheville

Check out the exclusive Chicken Marketing Summit activities available to your family!

Sign up now – space is limited!
Register for activities here

Known for its scenic views, historic sites and award-winning food, Asheville, North Carolina has an endless amount of activities available to keep visitors entertained. Asheville is ranked #10 of the “The Best cities in the U.S.” by Travel & Leisure magazine, and ranked among the “Best Food Meccas” by Conde Nast Traveler magazine.

For spouses and family, or non-golfers, who are looking for entertainment while the conference is taking place, there are a number of exclusive opportunities to explore Asheville and participate in a variety of popular activities, including:

Biltmore Estate Day Tour – $139 per person
Sunday, July 16, 2017 10:00 am – 4:00 pm or Monday, July 17, 2017 10:00 am – 4:00 pm
If you only had the opportunity to do one thing while in Asheville, this is it! Your excursion includes a self-paced, self-guided tour of the restored rooms of Biltmore House, America’s largest privately owned residence, acres upon acres of beautiful Gardens, and a tour of Biltmore’s award-winning Winery followed by a wine tasting for guests 21 and older. Surrounding the Winery is Biltmore’s Antler Hill Village which has something for everyone including a petting farm, kitchen garden, historic barn, interpretive farm exhibits, shopping and Biltmore’s Legacy museum. This tour includes roundtrip transportation with professional tour guide from the Omni hotel, admission to Biltmore Estate and wine tasting, bottled water, as well as an all-inclusive lunch at one of Biltmore Estate’s historic restaurants.

Dupont Guided Waterfall Hike – $109 per person
Sunday, July 16, 2017 10:00 am – 4:00 pm
The 10,000 acre DuPont State Forest is home to over 90 miles of trails leading hikers to beautiful waterfalls, tranquil mountain lakes, and rushing streams. In addition to its geologic features, DuPont is home to hundreds of native plants and wildflowers in their natural habitat. There are a number of indigenous wildflowers blooming in early July and our professional guide will help identify species along our path. Two of these waterfalls were filmed in the cinematographic masterpiece Last of the Mohicans, and the recent Hunger Games blockbuster was also filmed here. This tour includes roundtrip transportation with professional guide, a gourmet box lunch with beverages, bottled water and light trail snacks. Please be prepared to wear comfortable clothes and shoes appropriate for a moderate walk no more than 1.5 miles (mostly downhill), and make sure to bring your camera because this location is a photographer’s dream!

Chimney Rock Park & Lake Lure Boat ride – $99 per person
Monday, July 17, 2017 10:00 am – 3:30 pm
Chimney Rock Park is the natural fulfillment of your trip to the mountains. Take a deep breath of cool, clean mountain air, then head for the top where you can reach the Chimney and the Trails. You can take the elevator up 26 stories inside the mountain to the Sky Lounge gift shop and snack bar, or hike along an exciting trail to the top of the 500 million year old rock on the edge of a tall mountain. Alternately, if you prefer, you may take a leisurely stroll that leads through several different habitat types including stretches of rhododendron and laurel, oak-hickory forest, and meander – by way of a boardwalk – through a small wetland area where most of the Last of the Mohicans movie was filmed. The trail loops from and returns to the top of the Park Meadows. Before returning to the Inn, guests will tour Lake Lure aboard a pontoon boat and enjoy the lake vistas seen in the film “Dirty Dancing.” This tour includes round-trip transportation with guide, admission to Chimney Rock Park, the Lake Lure boat tour, water and a gourmet box lunch with beverages.

River Arts Guided Tour – $99 per person
Tuesday, July 18, 2017 11:30 am – 4:00 pm
Asheville and the region surrounding it has one of the largest concentrations of fine artists and crafters in the country. Our professional guide will accompany your group on a private studio tour of at least three of Asheville’s most noted artists. Popular artists with our aficionados in the past have included glass blowers, potters, metal workers, and textile artists, but we also choose specific artists who are willing to demonstrate their craft and are open to communicate about their techniques and works (not all artists are suited for this). Though our serious art seekers prefer to spend more personal time with the individual artists, this tour will also include a shopping visit to one or more of Asheville’s more prominent art galleries. This tour includes roundtrip transportation with professional tour guide, bottled water, light snacks, and an all-inclusive lunch at one of Asheville’s finer cafés.

Scenic Horseback Riding – $99 per person
Tuesday, July 18, 2017 12:30 am – 5:30 pm
Experience fresh mountain air, breath-taking scenery and an old fashioned down-home friendliness when you go horseback riding in North Carolina’s Blue Ridge Mountains. Your group will be taken to a secluded ranch just minutes north of Asheville, a ranch with picturesque trails that pass through high country, scenic mountain meadow and wooded areas. This safe and relaxing ride is for people of all ages and horseback riding abilities, and there are no weight limits. All rides are accompanied by friendly, experienced trail guides. Be sure to bring your camera as the scenery is spectacular! We recommend wearing comfortable secure footing (cowboy or hiking boots, and tennis shoes are acceptable), and long pants, such as blue jeans. In addition to a gourmet box lunch, this excursion includes round-trip transportation.

Discounted Biltmore Estate Tickets (only) – $54 per person (normally $62 plus tax)
Tickets can be used any day of the week

ALL ACTIVITIES INCLUDE: taxes, admission fees, lunch (or brunch for the Sunday activity) and roundtrip transportation with professionally trained guides that are very knowledgeable about the area. Gratuities for guides or drivers are optional.
Tours may cancel if group minimums of 4 per tour are not met by Friday, July 12, 2017.

All tours can only accommodate a limited number of participants. Registration MUST be received no later than Friday, July 12, 2017 with payment in the form of a Check or Credit Card.

To Register today or learn more about the activities, please click here.

For questions concerning the optional activities, please call: 828-251-9013 or email:




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