Chicken Marketing Summit 2017 – “Connecting with today’s consumers”
Early Bird registration is now open!
July 16-18, 2017
Omni Grove Park Inn
Asheville, North Carolina
Save $200 when you register today!


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NCC’s Chicken Marketing Summit 2017 will bring together a unique cross-section of poultry industry stakeholders to network, share, learn and dialogue together about the opportunities and challenges for chicken being driven by fast-changing consumer trends. Specifically, this year’s executive conference will focus on connecting with today’s consumers. This event is a must-attend event for key poultry professionals in the USA and Latin America. Presented by the National Chicken Council and WATT Global Media, the 42nd annual Chicken Marketing Summit will be held July 16 – 18, 2017 at the Omni Grove Park Inn in Asheville, North Carolina. The event will remain a member benefit for NCC processor and allied member companies, as well members of the National Poultry and Food Distributors Association.

5 Reasons to attend the Chicken Market Summit:

  • Join poultry business leaders and influencers from companies such as the ones who attended in 2016, including:
    Boston Market Corp, Buffalo Wild Wings, Chick-fil-A, Maple Leaf Farms, Mountaire Farms, Perdue Farms, Pilgrim’s Pride, Simmons Foods, Tyson, Zaxby’s. Click here to view the complete list. 
  • Engage with the entire chicken supply chain
  • Build relationships and share ideas
  • Focus on the dynamically changing consumer
  • Network and learn

Chicken Marketing Summit 2017 registration options:

  • National Chicken Council Member – $895 Early Bird rate before May 19, 2017 ($1,095 regular rate after May 19, 2017)
  • National Poultry & Food Distributors Association Member – $895 Early Bird rate before May 19, 2017 ($1,095 regular rate after May 19, 2017)
  • General Attendee (Non-Member) – $995 Early Bird rate before May 19, 2017 ($1,195 regular rate after May 19, 2017)
  • Spouse/Companion – $100 Early Bird rate before May 19, 2017 ($300 regular rate after May 19, 2017)
  • Retail Grocery, Foodservice – Complimentary
  • Trade Association Representative – Complimentary
  • Government/Academia – Complimentary

Registration includes all content sessions, session materials, breakfast and lunch, multiple refreshment breaks and evening networking receptions.

Register today and save! To reserve your spot, please click here.

Serving a unique cross section of the chicken supply chain, the NCC Chicken Marketing Summit explores issues and trends in food marketing and consumer chicken consumption patterns and purchasing behavior.

Press and media seeking admission into the Chicken Marketing Summit must be approved by the event organizers. Organizers will provide press releases, and video footage taken by Chicken Marketing Summit staff upon request. Please contact Steve Akins at for more information.

Content & Education

  • Analysts will provide economic forecasts for chicken and competing meats.
  • Speakers from the supermarket and foodservice segments give chicken marketers the opportunity to hear directly from their customers about the opportunities and challenges for chicken in their respective business.

In addition to learning educational sessions, attendees will also have networking opportunities during breaks, lunch and Q&A to foster interaction between Chicken Marketing Summit speakers and fellow poultry industry peers.

The NCC Chicken Marketing Summit is geared toward the interests of Poultry Marketing and Sales Executives, Supermarket and Foodservice Buyers, Allied Industry Sales and Marketing Executives, Distributors and more.


Details on Topics and Speakers for Chicken Marketing Summit 2017 coming in early 2017!
To view the Chicken Marketing Summit 2016 Program Guide, Click here!

Agenda highlights:

Richard Kottmeyer, VP Agriculture and Food, Luxoft, will demonstrate how to help millennial consumers change their mind. We have all heard that “Millennials care where their food comes from,” but does that mean that their opinions can’t be shaped or changed? Through studying how the typical millennial consumer gets their information from various media outlets, which for this generation are primarily online, Kottmeyer has figured out how millennials change their mind on a topic. He will demonstrate this process for getting a millennial to change their mind by sharing a campaign based on a topic that will be selected in advance by WATT Global Media’s audience.

Chris DuBois, Senior VP and Principal, IRI, will discuss what’s driving retail consumers’ shopping and eating patterns. Lifestyle plays a critical role and is redefining health care for many people, and fresh foods are benefitting. Additionally, consumers are demanding more knowledge about how food is made or grown as self-care extends more broadly into the world. Key claims such as organic and antibiotic-free have led growth and gained critical mass in chicken sales, especially with millennials and other leading consumer segments.

Joyce Neth, with WATT Global Media and research partner ORC International will present results from the 2017 Consumer Chicken Consumption Survey, and reveal answers to new questions about the most pressing consumer topics that have implications for retail, institutional and foodservice.

The annual Retail/Foodservice Poultry Buyer Panel – David Rothmeier, the manager of proteins and commodity sourcing at Chick-fil-A, will be one, of a number of panelists, to lead this year’s panel discussion. Poultry leaders will engage with attendees and provide them with a unique opportunity to ask their own questions and receive expert answers tailored specifically to them and their distinct business model.

Check back soon for details on the complete lineup of Chicken Marketing Summit 2017 topics and speakers!

Agenda overview:

Sunday, July 16

2:00 PM, Registration opens
4:30 PM – 6:00 PM, Opening Reception

Monday, July 17
8:00 AM – 4:30 PM, Educational content sessions
4:30 PM – 6:00 PM, Evening Networking reception

Tuesday, July 18
8:00 AM – 11:00 AM, Educational content sessions
12:00 PM – 5:00 PM, Bill Roenigk Chicken Marketing Summit Golf Tournament and Local Activities for Non-Golfers
5:30 PM – 7:00 PM, Closing Reception and Golf Awards



For over a century, The Omni Grove Park Inn has welcomed guests with a tradition of Southern hospitality, rich heritage and all the conveniences a modern traveler requires. Guests can relax in the Omni Grove Park Inn’s award-winning subterranean Spa, play a round of golf on the Donald Ross designed golf course, awarded “Best Courses to Play in NC” in 2016 by Golfweek, or dine at one of the four locally sourced restaurants. Outside of the resort, guests can enjoy a vast array of art galleries, local craft breweries and numerous venues for the performing arts in the mountains of Asheville, North Carolina.

To Make Hotel Reservations

Chicken Marketing Summit participants are responsible for making their own hotel reservations at the Omni Grove Park Inn by no later than Wednesday, June 14, 2017. Reservation requests received after 5:00 PM, ET, Wednesday, June 14, 2017, will be based on availability and accepted at the Hotel’s prevailing rates.

To make your reservation online, please click here.

To make your reservation over the phone, contact the hotel at (800) 438-5800. Mention Watt Global Media National Chicken Council Marketing Summit 2017 to secure the group rate.

The Omni Grove Park Inn

290 Macon Avenue
Asheville, North Carolina 28804
PHONE: (800) 438-5800
CONCIERGE: (828) 252-2711



The Chicken Marketing Summit group rate begins at $259 per night, plus applicable state and local taxes, and $10 daily resort services fee.

Resort suites offer personal refrigerators, flat screen HDTVs, a working desk, convenient ports and outlets, and either one king or two queen beds.

NCC group rates will be extended to accommodate arrivals three days prior to the official dates of the meeting and two days after the official dates of the meeting, subject to room availability at the time of request.

Important Hotel Cancellation Policy & Early Departure Fee

  • If you wish to cancel your reservations, please cancel seven (7) days prior to 12:00 p.m. on the day you are scheduled to arrive to avoid forfeiting your room deposit. If you reduce your length of stay within seven days of arrival, you will be responsible for the full night’s room charge. If you are booked over a minimum night requirement or holiday package and elect to depart prior to your scheduled departure date, you will be charged the full length of your reservation. Spa reservations and golf tee times must be cancelled 24 hours in advance to avoid penalty.This cancellation policy will be strictly enforced by the Resort.

Bill Roenigk Chicken Marketing Summit Golf Tournament 2017

Play a Historic Game on a Timeless Course

Tee off on a legendary course in full view of the Blue Ridge Mountains on Tuesday, July 18 from 12:00 – 5:00 PM, on the Donald Ross designed golf course. The annual Chicken Marketing Summit golf tournament will feature breathtaking scenery and networking with industry colleagues on a championship course. Golf awards and a closing reception will take place following the tournament, from 5:30 – 7:00 PM.

Donald Ross originally designed this historic course in 1926, and it was overhauled in 2001 to keep the same feel and spirit. It has since earned nods from Conde Nast Traveler (Top 20 Southern U.S. Golf Resorts in 2011) and North Carolina Golf Panel (Top 100 Golf Courses in the State). Learn more

The fee to participate is $200 per person, and clubs are available to rent for an additional $50 per set. Registration for the golf tournament can be done via the online registration process, or by contacting Gabriella Lopez at: or +1.312.914.7114.

Chicken Marketing Summit 2017 Sponsorship Opportunities

Sponsorship opportunities at the Chicken Marketing Summit take you beyond advertising and go further towards enhancing your company’s brand. Be among the first to sign up for sponsorship to maximize your exposure across multiple opportunities before, during and even after the event.

To view the Chicken Marketing Summit 2017 prospectus, please click here.

All Chicken Marketing Summit 2017 sponsorship opportunities are on a first-come, first-served basis, so act now as these opportunities will sell out, and many have already been sold. The earlier you become a sponsor, the more value your company will receive from being featured in event promotions. Contact your WATT Agribusiness Sales Manager today for pricing and details.

Five reasons to be a part of the Chicken Marketing Summit: 

  1. Reach key poultry business leaders and influencers
  2. Engage with the entire chicken supply chain
  3. Build new relationships and share ideas with your poultry industry colleagues
  4. Focus on how to connect with the dynamically changing consumer
  5. Three days of exclusive networking and learning opportunities in scenic Asheville, North Carolina





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