How do channels, choices and challengers influence consumers’ chicken purchasing behavior? Find out at the 2019 edition of Chicken Marketing Summit scheduled for July 21-23 at the Belmond Charleston Place in Charleston, South Carolina. Early Bird registration is now open.
Consumers have more choices for when, where and how they buy chicken than ever before. Advances in mobile technology, computing power and connectivity have made home delivery of prepared meals, groceries and meal kits commonplace. The differences between foodservice and retail distribution channels for food have been blurred as convenience and grocery stores offer more made-to-order meals and restaurants have more carry out and home delivery options. There is more choice and competition for each meal occasion.
Connecting with consumers, particularly digitally, is increasingly important as e-commerce sales increase. Generation Z, the first group of consumers who grew up with smart phones in their hands, is starting to graduate from college and enter the work force. These trends will only accelerate as the buying power for Millennials and Generation Z increase in coming years.
A series of essential educational sessions will focus on this year’s theme, “Channels, choices and challengers.” The 2019 Chicken Marketing Summit will provide insights on these trends and creative solutions for how chicken sales and marketing professionals can effectively and efficiently connect with today’s customers and consumers.
2019 Chicken Marketing Summit agenda and speaker preview:
- Keynote presentation – presented by Clint Rivers with Wayne Farms
- Marketing to Generation Z moms: Lessons learned from millennials, Generation X – presented by Maria Bailey with BSN Media
- Grams scramble: Competing for consumers’ protein needs – presented by Meagan Nelson with Nielsen
Presented by WATT Global Media and the National Chicken Council, the 44th annual Chicken Marketing Summit remains a member benefit for NCC processor and allied member companies, as well as members of the National Poultry Food Distributors Association and National Turkey Federation.
Early bird registration for the 2019 Chicken Marketing Summit is now available.
Registration for the Summit covers: 1-1/2 days of educational presentations, 3 evening cocktail receptions, breakfasts, lunch and multiple networking breaks, plus the option to participate in the annual Bill Roenigk Chicken Marketing Golf Tournament
Registration fees to attend:
- National Chicken Council member – Early bird rate, $995
- National Poultry & Food Distributors Association member – Early bird rate, $995
- National Turkey Federation member – Early bird rate, $995
- General attendee (non-member) – Early bird rate, $1095
- Trade Association representative – $395
- Government or Academia – $395
- Join poultry business leaders and influencers from companies such as:
Amick Farms, Buffalo Wild Wings, Chick-fil-A, Church’s Chicken, Claxton Poultry, DuPont Nutrition and Health, Giant Eagle, Huey Magoos, Maple Leaf Farms, , PDQ, Peco Foods, Perdue Foods, Pilgrim’s Pride, Restaurant Supply Chain Solutions, Sanderson Farms, Simmons Foods, Supply Management Services (SMS), Tyson, Wayne Farms, Wendy’s, Zaxby’s and more!
- Engage with key industry execs during multiple panel discussions, including the NEW Supply Chain Partners Panel
- Network with the entire chicken supply chain during three evening receptions, and the Bill Roenigk Chicken Marketing Summit Golf Tournament
- Be the first to hear results from the Consumer Chicken Consumption Survey which will reveal answers to new questions about the most pressing consumer topics
The Chicken Marketing Summit is geared toward the interests of Poultry Marketing and Sales Executives, Supermarket and Foodservice Buyers, Allied Industry Sales and Marketing Executives, Distributors and more.
Serving a unique cross section of the chicken supply chain, the Chicken Marketing Summit explores issues and trends in food marketing and consumer chicken consumption patterns and purchasing behavior.
Press and media seeking admission into the Chicken Marketing Summit must be approved by the event organizers. Organizers will provide press releases, and video footage taken by Chicken Marketing Summit staff upon request. Please contact Jeff Miller at firstname.lastname@example.org for more information.
About WATT Global Media
Chicken Marketing Summit is presented by WATT Global Media, a provider of exceptional business content and marketing solutions to the agribusiness industry. As an industry innovator, WATT Global Media has connected buyers and sellers in the poultry, pig, animal feed and pet food industries through its media channels for over 100 years.
Chicken Marketing Summit Tentative Schedule of Events
Sunday, July 21
2:00 pm – 6:30 pm
2:00 pm – 4:15 pm
Joint meeting of NCC Marketing and Communications Committees
Open to committee members and invited guests only
5:00 pm – 6:30 pm
Chicken Marketing Summit 2019 opening reception
Monday, July 22
7:00 am – 2:00 pm
7:00 am – 8:00 am
8:00 am – 5:00 pm
5:00 pm – 6:30 pm
Tuesday, July 23
7:00 am – 10:30 am
7:00 am – 8:00 am
8:00 am – 10:30 am
Bus leaves for golf course
Bill Roenigk Chicken Marketing Summit Golf Tournament and local activities for non-golfers
5:00 pm – 6:30 pm
Closing reception and golf awards
Chicken Marketing Summit 2019 Speakers
Maria Bailey is the foremost authority on marketing to moms and has evolved as a leader in influencer engagement. Bailey is an award-winning author, radio and television talk show personality, international keynote speaker and the CEO of BSM Media. Her company is a full-service marketing and media firm known for connecting brands with consumers through innovative and organic outreach programs. She has worked with over 300 brands across the globe including Disney Parks, Chick-fil-A, Walmart, Kimberly Clark and many more. Bailey has published seven books focused on moms and marketing and contributed to more than a dozen others on topics such as marketing, business development, social media, consumer behaviors and strategy.
Chris DuBois joined IRI in 2011 and is the senior vice president and principal who leads sales and marketing efforts for its services that serve fresh food retailers and processors. He also leads IRI relationships with some of IRI’s largest fresh food clients as well as its relationships with industry associations. IRI is a provider of big data, predictive analytics and forward-looking insights that help retailers and media companies to grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand cloud-based technology platform, IRI helps to guide its clients around the world in their quests to capture market share, connect with consumers and deliver market-leading growth.
Meagan Nelson is the associate director of the Fresh Growth & Strategy Team at Nielsen. Nelson started her work at Nielsen in 2010 focused specifically on the unique challenges fresh brings to the retail industry. Nelson’s passion for fresh started at a very young age on her family’s small farm in Southern Illinois, which included raising hogs, cattle, chickens, even goats and rabbits. She received her undergraduate degree in agriculture business, and after some time with Aldi as a district manager, Nelson returned to the University of Illinois to get her master’s degree in business administration with a focus in marketing.
Joyce Neth is vice president, director of audience development and research, for WATT Global Media. She is responsible for creating insights for strategic decisions, audience marketing, product marketing and proprietary research using knowledge from WATT’s database of audience behavior and demographics.
Prior to joining WATT in 2006, Neth held senior research positions at two major-market newspaper companies. She started her career as a marketing engineer for Westinghouse Electric Corporation.
Neth is a native of Pittsburgh, Pennsylvania. She is a graduate of Allegheny College, Meadville, Pennsylvania, and earned a master’s degree from the University of Pittsburgh.
** Additional 2019 Chicken Marketing Summit speakers will be announced soon.
The Belmond Charleston Place is located in the heart of downtown Charleston, in the historic district. This luxurious hotel is within walking distance of all the major attractions and provides the perfect location for city adventure. The Belmond Charleston Place blends gentility and old-world charm with a leading-edge span and innovative cuisine.
RESORT ACCOMMODATIONS & GROUP RATE
The deadline for the group rate at the Belmond Charleston Place is June 19, 2019 or until the room block is full.
The Chicken Marketing Summit group rate begins at $225 per night, plus applicable state and local taxes. A credit card is needed to make a reservation. There is a one-night, non -refundable deposit required at time of reservation. If reservation is not cancelled prior to arrival date, or you are a no-show for your reservation, the fee for the entire length of reservation is forfeited.
Chicken Marketing Summit group rates will be extended to attendees wishing to extend their stay prior or after the official dates of the meeting, subject to room availability at the time of request.
Chicken Marketing Summit participants are responsible for making their own hotel reservations at the Belmond Charleston Place by no later than Wednesday, June 19, 2019. Reservation requests received after Wednesday, June 19, 2019 will be based on availability and accepted at the Hotel’s prevailing rates.
To make your reservation online, please click here.
Or, call the resort at 1.888.635.2350 or 1.843.722.4900. Mention Watt Global Media Chicken Marketing Summit 2019 to secure the group rate.
Connect with nature and truly escape at the Wild Dunes Links Golf Course
The Wild Dunes Links Course, Tom Fazio designed golf course, takes the golfing experience to a new level with the rustling palms lining lush, rolling fairways to a finishing hole overlooking the glistening Atlantic Ocean. The annual Chicken Marketing Summit golf tournament is scheduled for Tuesday, July 24 from 12:00 pm until 5:00 pm. This exclusive networking opportunity allows Chicken Marketing Summit attendees to build relationships with industry colleagues on a championship course. Golf awards and a closing reception will take place following the tournament, from 5:00-6:30 pm.
Grow your brand presence at Chicken Marketing Summit 2019
Sponsorship opportunities at the Chicken Marketing Summit take you beyond advertising and go further towards enhancing your company’s brand. Be among the first to sign up for sponsorship to maximize your exposure across multiple opportunities before, during and even after the event.
All Chicken Marketing Summit 2019 sponsorship opportunities are on a first-come, first-served basis. The earlier you become a sponsor, the more value your company will receive from being featured in event promotions. Contact your WATT Agribusiness Sales Manager today for pricing and details.
Click here to view the 2019 Sponsorship Prospectus!
Five reasons to be a part of the Chicken Marketing Summit:
- Reach key poultry business leaders and influencers
- Engage with the entire chicken supply chain
- Build new relationships and share ideas with your poultry industry colleagues
- Focus on how to connect with the dynamically changing consumer
- Three days of exclusive networking and learning opportunities at the Belmond Charleston Place in Charleston, South Carolina