SAVE THE DATES
July 21-23, 2019
Belmond Charleston Place Hotel
Charleston, South Carolina

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How do channels, choices and challengers influence consumers’ chicken purchasing behavior? Find out at the 2019 edition of Chicken Marketing Summit scheduled for July 21-23 at the Belmond Charleston Place in Charleston, South Carolina. Registration will open January 2019.

Consumers have more choices for when, where and how they buy chicken than ever before.  Advances in mobile technology, computing power and connectivity have made home delivery of prepared meals, groceries and meal kits commonplace. The differences between foodservice and retail distribution channels for food have been blurred as convenience and grocery stores offer more made-to-order meals and restaurants have more carry out and home delivery options. There is more choice and competition for each meal occasion.

Connecting with consumers, particularly digitally, is increasingly important as e-commerce sales increase. Generation Z, the first group of consumers who grew up with smart phones in their hands, is starting to graduate from college and enter the work force. These trends will only accelerate as the buying power for Millennials and Generation Z increase in coming years.

A series of essential educational sessions will focus on this year’s theme, “Channels, choices and challengers.” The 2019 Chicken Marketing Summit will provide insights on these trends and creative solutions for how chicken sales and marketing professionals can effectively and efficiently connect with today’s customers and consumers.

Presented by WATT Global Media and the National Chicken Council, the 44th annual Chicken Marketing Summit remains a member benefit for NCC processor and allied member companies, as well as members of the National Poultry Food Distributors Association and National Turkey Federation.



Registration for the 2019 Chicken Marketing Summit will open January 2019.

Registration for the Summit covers: 1-1/2 days of educational presentations, 3 evening cocktail receptions, breakfasts, lunch and multiple networking breaks, plus the option to participate in the annual Bill Roenigk Chicken Marketing Golf Tournament

Why attend?

  • Join poultry business leaders and influencers from companies such as:
    Amick Farms, Buffalo Wild Wings, Chick-fil-A, Church’s Chicken, Claxton Poultry, DuPont Nutrition and Health, Giant Eagle, Huey Magoos, Maple Leaf Farms, , PDQ, Peco Foods, Perdue Foods, Pilgrim’s Pride, Restaurant Supply Chain Solutions, Sanderson Farms, Simmons Foods, Supply Management Services (SMS), Tyson, Wayne Farms, Wendy’s, Zaxby’s and more!
  • Engage with key industry execs during multiple panel discussions, including the annual Chicken Buyers’ Panel
  • Network with the entire chicken supply chain during three evening receptions, and the Bill Roenigk Chicken Marketing Summit Golf Tournament
  • Be the first to hear results from the Consumer Chicken Consumption Survey which will reveal answers to new questions about the most pressing consumer topics

The Chicken Marketing Summit is geared toward the interests of Poultry Marketing and Sales Executives, Supermarket and Foodservice Buyers, Allied Industry Sales and Marketing Executives, Distributors and more.

Serving a unique cross section of the chicken supply chain, the Chicken Marketing Summit explores issues and trends in food marketing and consumer chicken consumption patterns and purchasing behavior.

Press and media seeking admission into the Chicken Marketing Summit must be approved by the event organizers. Organizers will provide press releases, and video footage taken by Chicken Marketing Summit staff upon request. Please contact Jeff Miller at jmiller@wattglobal.com for more information.

About WATT Global Media
Chicken Marketing Summit is presented by WATT Global Media, a provider of exceptional business content and marketing solutions to the agribusiness industry. As an industry innovator, WATT Global Media has connected buyers and sellers in the poultry, pig, animal feed and pet food industries through its media channels for over 100 years.



Chicken Marketing Summit 2019 Sponsorship Opportunities will be available soon

Sponsorship opportunities at the Chicken Marketing Summit take you beyond advertising and go further towards enhancing your company’s brand. Be among the first to sign up for sponsorship to maximize your exposure across multiple opportunities before, during and even after the event.

All Chicken Marketing Summit 2019 sponsorship opportunities are on a first-come, first-served basis. The earlier you become a sponsor, the more value your company will receive from being featured in event promotions. Contact your WATT Agribusiness Sales Manager today for pricing and details.

Information on sponsoring the 2019 Chicken Marketing Summit will be available soon. Click here to view the 2018 Sponsorship Prospectus!

Five reasons to be a part of the Chicken Marketing Summit: 

  1. Reach key poultry business leaders and influencers
  2. Engage with the entire chicken supply chain
  3. Build new relationships and share ideas with your poultry industry colleagues
  4. Focus on how to connect with the dynamically changing consumer
  5. Three days of exclusive networking and learning opportunities at the Belmond Charleston Place in Charleston, South Carolina

 

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2018 Chicken Marketing Summit Sponsors

Interested in sponsoring this event? See details here.