Consumer desires are changing rapidly, and this is impacting how chickens are raised, processed and marketed, and these changes are also impacting distribution channels. Chicken Marketing Summit provides chicken sales, marketing, supply chain and product development/culinary professionals a unique setting for learning about these trends and networking to find solutions for the challenges of today and opportunities of tomorrow.

Make plans to attend the 2023 Chicken Marketing Summit scheduled for Monday, July 31 – Wednesday, August 2, 2023, at Hotel Effie Sandestin in Miramar Beach, Florida.

Registration and agenda details will be announced Spring 2023.

The 2023 Chicken Marketing Summit presents the latest data and insights to help the chicken industry understand the ways consumers shop and how to reach them.

Highlights from the 2022 Chicken Marketing Summit:

The 2022 Chicken Marketing Summit provided latest data and insights to help the chicken industry and poultry buyers understand the ways consumers shop and how to leverage technology to reach them. A series of essential educational sessions focused on the theme, “Accelerating your digital connection with consumers.”

The agenda included an exclusive presentation revealing the results of the 2022 Chicken Consumption Survey, that focused on current and anticipated US consumer behavior, specifically, consumption of fresh chicken. The survey results were presented by Chris DuBois, senior vice president and principal of IRI, and Joyce Neth, vice president, director of audience development and research with WATT Global Media. The study was commissioned by the National Chicken Council (NCC), with funding provided by Elanco Animal Health, Evonik Animal Nutrition, NCC and WATT Global Media.

In addition, the summit featured speakers and panelist who shared research and information centered around this year’s theme, “Accelerating your digital connection with consumers.” Experts discussed what the post-covid chicken consumer values, chicken’s affordability provides opportunity for market growth, four chicken consumption predictions for 2023, technologies and trends ready to share the future of foodservice, and more.

New in 2022, Chicken Marketing Summit named Chick-fil-A the first recipient of the Chicken Marketer of the Year award, which was developed to recognize organizations or companies who demonstrate excellence and innovation in promoting chicken.

Chicken Marketing Summit is presented by WATT Global Media in collaboration with the National Chicken Council, the annual Chicken Marketing Summit remains a member benefit for NCC processor and allied member companies, as well as members of the National Protein and Food Distributors Association.

Get more event coverage for the Chicken Marketing Summit here.

Join the chicken industry on July 31-August 2 at Hotel Effie Sandestin in Miramar Beach, Florida for the 2023 edition of Chicken Marketing Summit, the essential networking and educational conference for poultry business leaders.

Why attend?

  • Join poultry business leaders and influencers from companies such as:
    Amick Farms, Bojangles’, Chick-fil-A, Church’s Chicken, Claxton Poultry, Case Farms, OK Foods, Maple Leaf Farms, Mountaire Farms, Peco Foods, Perdue Foods, PFSbrands, Pilgrim’s Pride, Raising Cane’s, Restaurant Supply Chain Solutions, Sanderson Farms, Simmons Prepared Foods, Slim Chickens, Supply Management Services (SMS), Tyson, Wayne Farms, Wendy’s, Zaxby’s and more!
  • Engage with key industry execs during multiple panel discussions, including the Supply Chain Partners Panel
  • Find out who will be awarded Chicken Marketer of the Year
  • Be the first to hear results from the annual Consumer Chicken Consumption Survey, which will reveal answers to new questions about the most pressing consumer topics

Chicken Marketing Summit is geared toward the interests of poultry marketing and sales executives; retail supermarket/c-store and foodservice – buyers, brand marketers, and culinary/product development; allied industry sales and marketing executives, distributors and more.

Serving a unique cross section of the chicken supply chain, Chicken Marketing Summit explores issues and trends in food marketing and consumer chicken consumption patterns and purchasing behavior.

Press and media seeking admission into the Chicken Marketing Summit must be approved by the event organizers. Organizers will provide press releases and video footage taken by Chicken Marketing Summit staff upon request. Please contact Jeff Miller at for more information.

About WATT Global Media
Chicken Marketing Summit is presented by WATT Global Media. WATT Global Media grows agrifood and pet food businesses with proven results for over 100 years. Access the market expertise, engaged audiences and targeted solutions that lead to successful connections in the poultry, feed and pet food markets. With WATT Global Media, gain a global advantage in implementing dynamic marketing solutions through innovative technology and delivery channels.

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2022 Chicken Marketing Summit Partner Sponsors

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