Survive and thrive in disruptive times
July 22-24, 2018
Four Seasons Resort Orlando at Walt Disney World® Resort
Orlando, Florida

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You’re hearing about new trends in the market… now what do you do about it?

Don’t just survive. Thrive! The 2018 Chicken Marketing Summit will provide attendees with the tools they need to react to disruption in the poultry marketplace. Teaching you to do more than just react, industry experts will offer insights for how to improve your business and overcome the disruption.

Presented by WATT Global Media and the National Chicken Council, the 43rd annual Chicken Marketing Summit is scheduled for July 22-24, 2018 at the Four Seasons Resort Orlando at Walt Disney World® Resort. This event remains a member benefit for NCC processor and allied member companies, as well members of the National Poultry and Food Distributors Association.

A series of essential educational sessions will focus on this year’s theme, “Survive and thrive in disruptive times.” Attendees will learn to identify the current market disruptors in the poultry marketplace; prepare for how to react to the disruption; do more than just react, learn how to improve your business and overcome the disruption; and how become a disruptor yourself.

Lampkin Butts, Sanderson farm president and chief operating officer, has been confirmed as the keynote speaker for the 2018 edition. During his keynote speech, Butts will share insights on how the third-largest U.S. chicken producer continually experiences growth and marketing success while staying true to the corporate vision and culture. Butts will also discuss how the company has adhered to the corporate principals and practices that has made Sanderson Farms successful, even during times of change.

Press and media seeking admission into the Chicken Marketing Summit must be approved by the event organizers. Organizers will provide press releases, and video footage taken by Chicken Marketing Summit staff upon request. Please contact Steve Akins at for more information.

Registration for the 2018 Chicken Marketing Summit is now open! Registration for the Summit covers: 1-1/2 days of educational presentations, 3 evening cocktail receptions, breakfasts, lunch and multiple networking breaks, plus the option to participate in the annual Bill Roenigk Chicken Marketing Golf Tournament..

Why attend?

  • Join poultry business leaders and influencers from companies such as:
    Brinker International, Case Foods, Chick-fil-A, Foster Farms, Harris Teeter, Ingles Markets, Maple Leaf Farms, Mountaire Farms, PDQ, Peco Foods, Perdue, Pilgrim’s Pride, Restaurant Supply Chain Solutions, Sanderson Farms, Simmons, Supply Management Services (SMS), Tyson, Wayne Farms, Zaxby’s and more!
  • Engage with key industry execs during two panel discussions, including the annual Retail/Foodservice Poultry Buyer Panel
  • Network with the entire chicken supply chain during three evening receptions, and the Bill Roenigk Chicken Marketing Summit Golf Tournament
  • Be the first to hear results from the Consumer Chicken Consumption Survey which will reveal answers to new questions about the most pressing consumer topics

The Chicken Marketing Summit is geared toward the interests of Poultry Marketing and Sales Executives, Supermarket and Foodservice Buyers, Allied Industry Sales and Marketing Executives, Distributors and more.

Serving a unique cross section of the chicken supply chain, the Chicken Marketing Summit explores issues and trends in food marketing and consumer chicken consumption patterns and purchasing behavior.

About WATT Global Media
Chicken Marketing Summit is presented by WATT Global Media, a provider of exceptional business content and marketing solutions to the agribusiness industry. As an industry innovator, WATT Global Media has connected buyers and sellers in the poultry, pig, animal feed and pet food industries through its media channels for 100 years.

Chicken Marketing Summit Schedule of Events

2:00 pm – 6:30 pm

Grand Ballroom Foyer

2:00 pm – 4:15 pm

National Chicken Council Marketing Committee Meeting
Grand Ballroom West

5:00 pm – 6:30 pm

Chicken Marketing Summit 2018 Opening Reception
Lady Palm & King Meadow Lawn

7:00 am – 2:00 pm

Grand Ballroom Foyer

7:00 am – 8:00 am

Continental breakfast
Grand Ballroom West & Terrace

8:00 am – 8:20 am

Welcome presentation
Ben Harrison, President & CEO, Amick Farms, and NCC Chairman
Grand Ballroom East & Central

8:20 am – 9:00 am

Opening keynote: The battle for the movable middle in today’s poultry landscape
Lampkin Butts, President & COO, Sanderson Farms
How the nation’s third largest and fastest growing chicken company is positioning its brands for continued growth.
Grand Ballroom East & Central

9:00 am – 9:45 am

How to align the chicken supply chain to build consumer trust and sales
Steve Sands, Vice President of Protein, Performance Food Group
Foodservice supplier Performance Food Group is growing sales of its branded beef with programs that deliver transparency and accountability in how animals are raised and processed. Now its sights are set on programs for poultry and pork.
Grand Ballroom East & Central

9:45 am – 10:15 am

Grand Ballroom Foyer

10:15 am – 10:55 am

How to market chicken to digitally dependent consumers
Bill Bishop, Chief Architect, Brick Meets Click
One of the food industry’s top thought leaders to offer ecommerce and digital solutions.
Grand Ballroom East & Central

10:55 am – 12:00 pm

E-COMMERCE PANEL: E-commerce strategies and tactics for chicken marketers
Confirmed panelists
Dan Glei, Executive Vice President of Merchandising & Marketing, Food City
Steve Lauder, Digital Consultant working with Buffalo Wild Wings
Lenny Lebovich, Founder & CEO, Pre Brands

Tim Madigan, Vice President of E-commerce, Tyson Foods
Tony Stallone, Vice President of Merchandising, Peapod

Moderator: Bill Bishop, Brick Meets Click

Ecommerce encompasses more than ordering online and home delivery, hear how major brands are connecting with consumers online to drive sales.
Grand Ballroom East & Central

12:00 pm – 1:30 pm

Grand Ballroom West & Terrace

1:30 pm – 2:10 pm

Future of food safety in the poultry industry
Frank Yiannas, Vice President, Food Safety, Walmart

Gain insight into how the world’s largest retailer is driving continuous improvement in food safety.
Grand Ballroom East & Central

2:10 pm – 2:50 pm

The whole bird: Understanding the key drivers of chicken In the meat department and beyond
Meagan Nelson, Associate Director, Perishables Group, Nielsen

Chickens popularity at retail continues to grow, learn about new opportunities for marketing chicken.
Grand Ballroom East & Central

2:50 pm – 3:20 pm

Grand Ballroom Foyer

3:20 pm -4:00 pm

Chicken Inspired – Top flavors and trends on restaurant menus
Kelly Fechner, Director, Customer Solutions, Datassential

Chicken is the perfect protein for just about all cuisines, learn about new flavors and uses of chicken on restaurant menus.
Grand Ballroom East & Central

4:00 pm – 5:00 pm

DISRUPTION PANEL: How to win with poultry in disruptive times
Confirmed panelists:
Dr. Mark Cooper, Director of Product Testing, Cobb-Vantress

Steve Sands, Vice President of Protein, Performance Food Group 
James H. Sumner, President, U.S. Poultry & Egg Export Council
Brian Coan, Chief Customer Officer, George’s Inc.

Moderator: Terrence O’Keefe, WATT Global Media

Learn about the disruptive forces challenging the poultry supply chain and how to adapt your operation to succeed.
Grand Ballroom East & Central

5:00 pm – 6:30 pm

Evening Reception 
Lady Palm & King Meadow Lawn

7:00 am – 10:30 am

Grand Ballroom Foyer

7:00 am – 8:00 am

Continental breakfast
Grand Ballroom West & Terrace

8:00 am – 8:40 am

Chicken Consumption Survey Results
Joyce Neth, Vice President Research and Audience Development, WATT Global Media and Jonna Parker, Principal, IRI Fresh

This annual survey provides insight into what consumers think about chicken and how their consumption patterns have changed.
Grand Ballroom East & Central

8:40 am – 10:30 am

CHICKEN BUYERS PANEL: The customer is always right
Confirmed panelists:
Mace Ishida, Senior Manager – Procurement, Wendy’s Quality Supply Chain Cooperative

Brent Penzo, Senior Procurement Manager, Slim Chickens
Tom DeVries, Senior Vice President, Giant Eagle
Andy Howard, President & CEO, Huey Magoo’s

Moderator: Gary Thornton, Editor & Publisher,

Representatives from top retail and foodservice outlets share what they are hearing from consumers and how this can impact chicken producers.
Grand Ballroom East & Central

12:00 pm

Bill Roenigk Chicken Marketing Summit Golf Tournament and Local Activities for Non-Golfers
Tranquilo Golf Club

5:00 pm – 6:30 pm

Closing Reception and Golf Awards
Tranquilo PDR and Restaurant

Chicken Marketing Summit 2018 Speakers

Bill Bishop co-founded Brick Meets Click in 2011 with Steve Bishop. Today, as its Chief Architect, he focuses on analyzing the forces driving change in food and grocery retailing and providing practical guidance on how to respond effectively.
Early in his career Bill was the vice president of research at the Supermarket Institute (now FMI). Later, he founded Willard Bishop Consulting and led major studies on new store formats, pricing strategy, direct store delivery and loyalty marketing. He also helped create the supermarket-focused Coca-Cola Retailing Research Council (CCRRC) and convenience retail-focused NACS/CCRRC.
Bishop earned a PhD in Agricultural Economics and Marketing from Cornell University. He has taught Marketing Channels at Northwestern University’s Kellogg School of Management, and also served on the Boards for Raley’s Fine Foods and The Food Institute.

Lampkin Butts is the president and chief operating officer of Sanderson Farms. Butts has been with Sanderson Farms for almost 44 years and went to work for Sanderson Farms shortly after his graduation from the University of Mississippi, Ole Miss, in 1973.
Butts is a native of Laurel, Mississippi, and graduated from R.H. Watkins High School in 1969. He went to Jones County Junior College (JCJC) as a freshman and transferred to Ole Miss for his sophomore year. He graduated with a Bachelor of Business Administration degree and a major in marketing and sales management.
Lampkin worked his way up in Sanderson Farms in many different positions including: national sales representative; management trainee; shift manager; division manager; director of processing and sales; and vice president, sales. He was named president and COO in November 2004.
Butts and his wife Susie live in Laurel. They have three children – Christie, Stephanie, and Casey. All three children are graduates of R.H. Watkins High School and the University of Mississippi.
Butts is currently serving on the board of directors for the National Chicken Council. He has served as a member of the board of directors for the Mississippi Poultry Association and Southeastern Poultry and Egg Association. In Laurel, he served on the board of directors for the Association for Excellence in Education, the United Way of the Pine Belt, the Session at Westminster Presbyterian Church and the board of directors at the Laurel Country Club. Butts currently serves on the New Orleans branch of the Federal Reserve.

Brian Coan is chief customer officer at George’s Inc. In this role he leads the areas of sales, marketing, customer service, product development and innovation. Prior to joining George’s in early 2017, Coan was vice president, enterprise development and strategic sourcing, at Buffalo Wild Wings. In this role he led Buffalo Wild Wings’ development and supply chain teams. From 2006-2013, Coan worked at Chick-fil-A in the supply chain group where he oversaw strategy development, multimillion-dollar cost savings strategies and supplier relationship management, among his other duties. Before Chick-fil-A, Coan spent twelve years in the poultry industry holding management positions with Cagle’s, Columbia Farms and Gold Kist.
Coan has been involved in several related industry associations, including the National Council of Chain Restaurants (Supply Chain Committee), National Chicken Council (Marketing Committee and Communications Committee) and the National Restaurant Association (Supply Chain Executive Study Group). He is a frequent speaker at poultry industry events.
Coan received undergraduate degrees from Young Harris College, the University of South Carolina and a master’s degree from the University of Georgia. Coan currently resides in Fayetteville, Arkansas, with his wife and daughter.

Mark Cooper, Ph.D., is the director of product testing for Cobb-Vantress. Since coming to Cobb-Vantress, he has served as pedigree geneticist responsible for male line development, European director of genetics, director of genetics, for all of Cobb’s breeding programs and director of product management prior to assuming his current role with the company. Cooper has represented Cobb on industry, governmental and university related committees dealing with genetics and welfare in Europe and the U.S.
Cooper has a bachelor’s degree in poultry science from Texas A & M University, a master’s degree in poultry genetics from the University of Georgia and a doctorate in poultry genetics from the University of Arkansas.

Tom DeVries, serves as senior vice president, fresh merchandising and market district innovation, at Giant Eagle Inc., one of the nation’s largest multi-format food, fuel, convenience and pharmacy retailers. DeVries has more than thirty years of diverse retail grocery leadership experience, which includes multi­format operations, merchandising, fresh food manufacturing and supply chain, as well as an extensive focus in the deli, bakery, seafood, fresh manufacturing and food service departments.
In his current role, DeVries is responsible for leading and managing all fresh merchandising, fresh food manufacturing and the market district format innovation. Some of DeVries’s most significant accomplishments at Giant Eagle include the expansion of the market district format, development of the central manufacturing strategy and redesign of the prepared foods business.
DeVries joined Giant Eagle in 2005 as vice president of prepared foods. He was promoted to senior vice president of market district in 2014, and most recently added the leadership of all fresh merchandising in June of 2016.
Prior to Giant Eagle, DeVries worked for D&W Food Centers Inc. as their vice president of fresh foods.
DeVries currently serves as a board member of the Fresh Executive Council of the Food Marketing Institute, as well as retail advisory member of the Culinary Institute of America.
A native of Michigan, DeVries attended Western Michigan University’s Food Distribution Program.

Kelley Bailie Fechner is the director, customer solutions for Datassential. Kelley has worked in the food industry for over 20 years.  Kelley joined Datassential in early 2017. Her responsibilities include growing existing client relationship and building new client relationships. Kelley’s role at Datassential gives her access to the best data to understand food and restaurant trends and help clients use safe experimentation to continually grow their business.
Prior to coming to Datassential, Kelley spent 18 years at the NPD Group working in client development and product management.  She also spent three years starting up the NPD office in Australia and managing the APAC Foodservice business.
Kelley earned her MBA from Loyola University Chicago.

Dan Glei is the executive vice president of merchandising and marketing for KVAT Food Stores Inc., which operates more than 130 Food City stores in Kentucky, Virginia, Tennessee and Georgia. Glei is an experienced industry professional having held senior roles in e-commerce, grocery retailing and consumer package goods companies.
Prior to joining KVAT, Glei developed the click and collect model for Ahold. In addition, Glei has held the additional roles in merchandising, brand, format and strategy for Ahold USA. Early in his career, Glei worked for Unilever, Frito-Lay, Polaroid and Harris Teeter in developing what are now category management best practices.
Glei holds a bachelor’s degree in marketing from Michigan State University. He has also completed executive education at Harvard Business School and Cornell University.

Andrew Howard has over 30 years of experience in the restaurant industry, specializing in developing brands to expand nationally and internationally through franchising. As executive vice president of Wingstop for over 10 years, Howard helped expand the brand from approximately 80 restaurants to over 600 when he left. Today, Wingstop has over 1,100 locations. Howard has held several other senior executive positions with other regional and national brands throughout his career. Currently, Howard is CEO and president of Huey Magoo’s Restaurants LLC, which operates seven successful restaurants throughout Central Florida, and growing.

Mace Ishida joined Wendy’s Quality Supply Chain Cooperative (QSCC) in 2011 as a procurement analyst. Since then, he has managed the other foods and fresh produce categories. Ishida currently holds the position of senior manager – poultry, overseeing a significant portion of QSCC’s annual spend.
​Before joining QSCC, Ishida was a sales manager for what is now Southern Glazer’s Wine & Spirits where his team was responsible for sales and distribution across the retail, C-store and restaurant channels.
Ishida received a bachelor’s degree in finance from Miami University, Oxford, Ohio. During his time with Morgan Stanley Smith Barney, Ishida was designated a certified retirement services professional through the American Bankers Association.

Steve Lauder has pursued a challenging career working in retail stores, wholesaling, e-commerce start-ups, digital marketing and financial services.  His most recent projects are: core team member driving ecommerce revenue for Buffalo Wild Wings; product leader at Safedome, a startup in the new emerging space of the Internet of Things; and founder of Yumzar, an ecommerce startup that brought the local food movement and local producers into a modern digital platform.

Lenny Lebovich is proud to be a Beef Geek, but he didn’t start out that way. He was an investment banker by trade when he was asked to help expand one of Chicago’s oldest meat companies. This led to a realization: that the fresh food industry can operate in the same way other consumer products companies do — led by consumer data, insights and trends. For the beef industry, retail’s largest category, this is nothing short of a revolution.
Lebovich left to build the first consumer-driven fresh foods company from scratch. He traveled over 103,368 miles and did enough research to fill a library on his quest to find better tasting beef that’s better for you. Pre was established in 2012 with first product launch in 2015 — and it’s been the fastest growing beef brand in the U.S. ever since.
Prior to Pre Brands, Lebovich founded and led Sommers Organic and Lenny’s Real Beef Company, was managing partner of Ruprecht Capital and Nfinite Partners and served as board member for Nature’s American Company. Lebovich is an alum of Indian University, Kelley School of Business, where he studied finance, real estate and economics.

Tim Madigan is responsible for driving Tyson Foods’ online sales and share through visionary leadership, operational execution, business strategy development, and outstanding collaboration with trading partners and agencies. Madigan is leading eCommerce through the development of new capabilities and new business models across Tyson’s Retail and Foodservice businesses.
Madigan began his career at Procter & Gamble in 1997 as a Sales Account Manager. Throughout his 17 years there, his experience included key customer account management, including Walmart and Sam’s Club, headquarter market strategy and planning, brand management and eCommerce. In 2009, he established the P&G eCommerce relationship with Walmart, earning three Supplier of the Year awards from Walmart.
Madigan joined SC Johnson & Son in May 2014, as the Director of eCommerce, North America, and a year later expanded responsibility as the Director of Global eCommerce. He was responsible for developing the eCommerce strategies, capabilities and infrastructure across the entire portfolio of SCJ products and markets.
In August 2016, Madigan joined Tyson Foods as the vice president of eCommerce.
Madigan holds a bachelor’s degree from the University of Virginia, McIntire School of Commerce, and a master’s degree in business administration from New York University, Stern School of Business. He resides in Winnetka, IL.

Meagan Nelson is associate director, fresh growth and strategy team, at Nielsen. Nelson started her work at Nielsen in 2010 focused specifically on the unique challenges fresh brings to the retail industry. Nelson’s passion for fresh started at a very young age on her family’s small farm in southern Illinois, which included raising hogs, cattle, chickens, goats and rabbits. She received her undergraduate degree in agriculture business, and after some time with Aldi as a district manager, Nelson returned to the University of Illinois to get a Master of Business Administration degree with a focus in marketing.

Joyce Neth is vice president, director of audience development and research, for WATT Global Media. She is responsible for creating insights for strategic decisions, audience marketing, product marketing and proprietary research using knowledge from WATT’s database of audience behavior and demographics.
Prior to joining WATT in 2006, Neth held senior research positions at two major-market newspaper companies. She started her career as a marketing engineer for Westinghouse Electric Corporation.
Neth is a native of Pittsburgh, Pennsylvania. She is a graduate of Allegheny College, Meadville, Pennsylvania, and earned a master’s degree from the University of Pittsburgh.

Jonna Parker has been an innovator in the fresh foods space for nearly two decades, driving the evolution of consumer-centric decision-making and big data analytics. She has worked extensively in each of the five fresh departments: meat, bakery, deli, produce and seafood, and with both suppliers and retailers.
For more than a dozen years, Parker led the Nielsen Perishables Group client relationships and was instrumental in developing consumer/shopper insights for fresh. She shared her fresh perspective as a spokesperson on all things fresh with industry associations and the media, including NPR, Wall Street Journal and Supermarket News.
After Nielsen, Parker joined ARYZTA to help the global bakery company launch a consumer and category insights initiative. Her work resulted in wins at major retailers and food service organizations for ARYZTA and the La Brea Bakery brand.
Parker brought her passion for delivering growth in 2016 as the IRI team leader for a global CPG. She oversaw massive change — as the company doubled in size through acquisition, moved from Arizona to Connecticut and implemented IRI’s new Liquid Data and Unify technologies to hundreds of data users. Parker transformed the 12-person IRI team with an insights-focused and “growth delivered” mindset.
She now leads IRI’s Fresh Center of Excellence, leveraging deep fresh expertise with IRI’s fully integrated fresh & center-store data on market performance, consumer behavior and big data analytics. Her team works across IRI’s partner eco-system of retailers and manufacturers focused on fresh.
Parker graduated with highest honors from Bradley University with a degree in public relations and marketing. She lives in Phoenix, Arizona.

Brent Penzo joined Slim Chickens in 2016 as the senior procurement manager. He currently manages all poultry purchasing as well as multiple other food categories. Slim Chickens has been recognized multiple times in recent years for its rapid growth, most recently on the 2018 Fast Casual Top 100 Movers & Shakers. Prior to joining Slim Chickens, Penzo worked for Tyson Foods in International Commodity Sales.

Steve Sands is vice president of Protein for Performance Foodservice. He is a highly regarded foodservice industry veteran with over 35 years of experience in all phases of the meat business. In 1979, Sands became the fourth generation of his family to own and operate Standard Meat Co. During the 1980s Standard Meat became a leading supplier of steak and ground beef products to Sysco. The company focus expanded into export sales and branded beef programs during the 1990s and was sold in 2000 to Meyer Natural Angus. Over the next several years, Sands helped to build Meyer into the largest natural and organic beef company in the U.S. In 2003, he left Meyer to form Premium Protein Products, a beef and poultry slaughtering and processing company dedicated to high value specialty protein programs.  PPP was sold in 2006, and after helping to transition the company to a new management team, Sands left in 2009 to join Performance Food Group as vice president for protein.

Tony Stallone is vice president of merchandising for Peapod, the leading internet grocer in the United States. Peapod offers fresh, quality products, priced fairly and delivered with friendly and reliable service; a simple and effortless shopping experience that meets shoppers’ weekly grocery needs; and inspiring content and clever tools to plan and shop for meals. Founded in 1989 as a smart shopping option for busy households, today Peapod has delivered more than 40 million grocery orders.

Jim Sumner has served as president of the USA Poultry & Egg Export Council (USAPEEC) for the last 28 years. He is also president of the International Poultry Council, which he helped organize in 2005. Sumner has been appointed by the past six Secretaries of Agriculture and U.S. Trade Representatives to serve on the Agricultural Policy Advisory Committee, currently serving under U. S. Trade Representative Froman and U.S. Agriculture Secretary Vilsack. These committees provide industry input for various international trade issues and WTO negotiations. Sumner is also president of the World Poultry Foundation, a global charitable organization aimed at improving lives globally through increasing poultry production and consumption in developing countries.
Prior to joining the USAPEEC staff, Sumner served as director of marketing for the Pennsylvania Department of Agriculture and worked for dairy cooperatives headquartered in both Philadelphia and Louisville, Kentucky. He is a graduate of Southern Illinois University.

As Vice President of Food Safety, Frank Yiannas oversees all food safety, as well as other public health functions, for the world’s largest food retailer, Walmart, serving over 200 million customers around the world on a weekly basis.  Prior to joining Walmart in 2008, Frank was the Director of Safety & Health for the Walt Disney World Company, where he worked for 19 years.  In 2008, Frank was given the Collaboration Award by the U.S. Food and Drug Administration.  He is the 2007 recipient of the NSF International Lifetime Achievement Award for Leadership in Food Safety and the 2015 Industry Professional Food Safety Hero Award by STOP Foodborne Illness.  Frank is also a Past President of the International Association for Food Protection (IAFP) and a Past Vice-Chair of the Global Food Safety Initiative (GFSI).  He is also an adjunct Professor in the Food Safety Program at Michigan State University, and in 2017 was awarded the MSU Outstanding Faculty Award.  He is the author of the books, Food Safety Culture, Creating a Behavior-based Food Safety Management System, and Food Safety = Behavior, 30 Proven Techniques to Enhance Employee Compliance, by Springer Scientific.  Frank is a Registered Microbiologist with the American Academy of Microbiology. He received his BS in Microbiology from the University of Central Florida and his Master of Public Health (MPH) from the University of South Florida.

Chicken Marketing Summit 2018 Sponsorship Opportunities

Sponsorship opportunities at the Chicken Marketing Summit take you beyond advertising and go further towards enhancing your company’s brand. Be among the first to sign up for sponsorship to maximize your exposure across multiple opportunities before, during and even after the event.

All Chicken Marketing Summit 2018 sponsorship opportunities are on a first-come, first-served basis, so act now as these opportunities will sell out, and many have already been sold. The earlier you become a sponsor, the more value your company will receive from being featured in event promotions. Contact your WATT Agribusiness Sales Manager today for pricing and details.

For information on sponsoring the 2018 Chicken Marketing Summit, click here to view the 2018 Sponsorship Prospectus!

Five reasons to be a part of the Chicken Marketing Summit: 

  1. Reach key poultry business leaders and influencers
  2. Engage with the entire chicken supply chain
  3. Build new relationships and share ideas with your poultry industry colleagues
  4. Focus on how to connect with the dynamically changing consumer
  5. Three days of exclusive networking and learning opportunities at the Four Seasons Resort Orlando at Walt Disney World Resort



An exclusive destination within the gates of Walt Disney World® Resort, Four Seasons welcomes you to a vibrant lakeside luxury resort in Orlando in a residential setting just minutes from the Disney Theme Parks. Revel in active recreation or luxurious rejuvenation at Four Seasons, surrounded by beautiful spa gardens, pools and the emerald golf greens of the Tranquilo Golf Club.  The Resort has a perfect blend of Four Seasons experiences and Disney offerings – for family time, for romance or for special events. Create a Four Seasons-only luxury getaway in Orlando, with golf, spa, dining and a fun-filled island for kids, or make the Resort your base for a Disney adventure.


The deadline for the group rate at the Four Seasons has now expired.

We recommend calling Walt Disney World Reservations at 407-939-5277 to explore other accommodations.  While there is no group block established outside of the Four Seasons, the Disney reservation agents can assist you in securing a room to meet your needs, as there are a variety of options available. The closest two Disney properties are Port Orleans Riverside and Disney’s Saratoga Springs Resort & Spa both of which are located within 2 miles of the Four Seasons.

Important Cancellation Information 

While we hope you can join us later this month, in the event that you need to alter your plans, (alter your arrival date or cancel your hotel room altogether) we want to call your attention to the hotel’s cancellation policy.

Rooms not cancelled by the appropriate deadline, will result in a forfeit of two nights’ reservation fees. Please note, to avoid cancellation fees:

    • A reservation arriving on 7/19 would need to cancel no later than 7/14 before 6pm
    • If arriving on 7/20 would need to cancel no later than 7/15 before 6pm
    • If arriving on 7/21 would need to cancel no later than 7/16 before 6pm
    • If arriving on 7/22 would need to cancel no later than 7/17 before 6pm

Please contact the hotel directly at (407) 313-7777  to make any necessary adjustments!


Bill Roenigk Chicken Marketing Summit Golf Tournament 2018

Connect with nature and truly escape at the Tranquilo Golf Club

Tee off on a picturesque and serene course featuring topography unique to central Florida on Tuesday, July 24 from 12:00 – 5:00 PM, on the Tom Fazio designed golf course. The annual Chicken Marketing Summit golf tournament will feature breathtaking scenery and networking with industry colleagues on a championship course. Golf awards and a closing reception will take place following the tournament, from 5:30 – 7:00 PM.

Nestled within the secluded enclave of a certified Audubon sanctuary, Tranquilo Golf Club is surrounded by lush woodlands and lakes. Rolling fairways, large, undulating greens, and a majestic setting combine for a one-of-a-kind golf experience. Learn more

Experience Orlando

Check out the exclusive Chicken Marketing Summit activities available to your family before, during and after the conference!

Specially priced Disney theme park tickets
Turn your trip to Orlando into a magical vacation for the entire family. Don’t miss your opportunity to spend a few extra days visiting Walt Disney World’s famous theme parks. Advance purchase savings on specially priced Disney theme park tickets are available to Chicken Marketing Summit attendees and their guests. Tickets must be purchased by 5 p.m. on July 21, 2018. To learn more about the special offer only available to Summit attendees, click here.





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2018 Chicken Marketing Summit Sponsors

Interested in sponsoring this event? See details here.