Consumer desires are changing rapidly, and this is impacting how chickens are raised, processed and marketed, and these changes are also impacting distribution channels. Chicken Marketing Summit provides chicken sales, marketing, supply chain and product development professionals a unique setting for learning about these trends and networking to find solutions for the challenges of today and opportunities of tomorrow.

Make plans to attend the 2022 edition of Chicken Marketing Summit scheduled for July 25-27, at the Château Élan in Braselton, Georgia.

The 2022 Chicken Marketing Summit presents the latest data and insights to help the chicken industry and poultry buyers understand the ways consumers shop and how to leverage technology to reach them. A series of educational sessions will focus on this year’s theme, “Accelerating your digital connection with consumers.”

Registration and agenda details will be announced Spring 2022.

2022 speaker preview:

• Maeve Webster, president, Menu Matters
• Danette Amstein, Midan Marketing
• Sarah Havala, Cleveland Research
• Jon Musser, director, supply chain, Chicken Salad Chicken
• Tom Healey, vice president, international supply chain, Dairy Queen

Highlights from the 2021 Chicken Marketing Summit:

During the pandemic, “30% of shoppers tried new cuts of meat and seafood, driving virtually all industry growth. 91% say they plan to continue to eat chicken at home in the months ahead, grilling more cuts and experimenting with different recipes,” according to new research presented at Chicken Marketing Summit. The 2021 edition of the executive conference was hosted by WATT Global Media on July 18-20, at the Omni Amelia Island Resort in Fernandina Beach, Florida.

The agenda included an exclusive presentation revealing the results of the 2021 Chicken Consumption Survey, which urges chicken marketers to innovate to meet the needs emerging from the pandemic. The survey results were presented by Chris DuBois, senior vice president and principal of IRI, and Joyce Neth, vice president, director of audience development and research with WATT Global Media.

In addition, the summit featured a lineup of 16 speakers and panelists who shared research and information on a variety of topics centered around this year’s theme, “Charting post-pandemic success.” Sessions included seven lessons chicken marketers learned during COVID-19, broiler welfare improvements, how COVID-19 shaped the future of chicken foodservice, how to sell solutions to innovate for the future success of chicken, and much more.

Presented by WATT Global Media in collaboration with the National Chicken Council, the annual Chicken Marketing Summit remains a member benefit for NCC processor and allied member companies, as well as members of the National Protein and Food Distributors Association.

Get more event coverage for the Chicken Marketing Summit here.

Join the poultry industry on July 25-27 for the 2022 edition of Chicken Marketing Summit, the essential networking and educational conference for poultry business leaders.

Why attend?

  • Join poultry business leaders and influencers from companies such as:
    Amick Farms, Bojangles’, Chick-fil-A, Church’s Chicken, Claxton Poultry, Case Farms, OK Foods, Maple Leaf Farms, Mountaire Farms, Peco Foods, Perdue Foods, PFSbrands, Pilgrim’s Pride, Raising Cane’s, Restaurant Supply Chain Solutions, Sanderson Farms, Simmons Prepared Foods, Slim Chickens, Supply Management Services (SMS), Tyson, Wayne Farms, Wendy’s, Zaxby’s and more!
  • Engage with key industry execs during multiple panel discussions, including the Supply Chain Partners Panel
  • Network with the entire chicken supply chain during two evening receptions, and the Bill Roenigk Chicken Marketing Summit Golf Tournament
  • Be the first to hear results from the annual Consumer Chicken Consumption Survey, which will reveal answers to new questions about the most pressing consumer topics

Chicken Marketing Summit is geared toward the interests of poultry marketing and sales executives, supermarket/c-store and foodservice buyers, allied industry sales and marketing executives, distributors and more.

Serving a unique cross section of the chicken supply chain, Chicken Marketing Summit explores issues and trends in food marketing and consumer chicken consumption patterns and purchasing behavior.

Press and media seeking admission into the Chicken Marketing Summit must be approved by the event organizers. Organizers will provide press releases and video footage taken by Chicken Marketing Summit staff upon request. Please contact Jeff Miller at jmiller@wattglobal.com for more information.

About WATT Global Media
Chicken Marketing Summit is presented by WATT Global Media. WATT Global Media grows agrifood and pet food businesses with proven results for over 100 years. Access the market expertise, engaged audiences and targeted solutions that lead to successful connections in the poultry, feed and pet food markets. With WATT Global Media, gain a global advantage in implementing dynamic marketing solutions through innovative technology and delivery channels.

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In collaboration with

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With support from


Celebrating Chicken

2021 Chicken Marketing Summit Partner Sponsors

Interested in sponsoring this event? See details here.

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