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WATT Executive Guide to World Poultry Trends® is the exclusive statistical reference for global poultry executives. A global audience of more than 47,000 decision-makers in 206 countries rely on this annual resource to guide them in forecasting, planning and budgeting for the upcoming year.

Released in mid-November, Poultry Trends is distributed digitally three additional times (December, February and June) which are key planning cycles for poultry professionals. Poultry Trends also has print bonus distribution at industry-appropriate meetings and global events.