Chicken Marketing Summit 2026 Presentations

Thank you for attending the Chicken Marketing Summit! The following are the slide decks of most of the sessions.

SAVE THE DATES: Join us again next year on 

Tuesday, July 28

  • The GLP-1/high-protein consumer opportunity for chicken — Kevin Ryan, founder/CEO, Malachite Strategy and Research
  • 2026 chicken consumption survey — Erkin Peksoz, protein practice principal, Circana
  • Navigating the forces reshaping the broiler industry — Christine McCracken, executive director, animal proteins, Rabobank
  • QSR’s chicken battleground: Consumer demand meets menu innovation — Maeve Webster, president, Menu Matters
  • The shifting chicken shopper: Decoding 2026 retail trends — Lynn Dornblaser, principal consultant, Mintel

Wednesday, July 29

  • Understanding the high-protein diet trend — Amber Pankonin, RDN, registered dietician and certified executive chef
  • Protein as a brand: Obsession, fad or here to stay? — Hinda Mitchell, president and founder, Inspire
  • HPAI’s impact on global poultry products and genetics trade — John Clifford, DVM, veterinary trade policy advisor, USA Poultry & Egg Export Council (USAPEEC)