Chicken Marketing Summit Menu
SAVE THE DATES | July 27-29, 2026
Chicken Marketing Summit
Innisbrook Resort in Palm Harbor, Florida
Protein is having a moment. The government recommendations on the type and quantity of foods that American consumers should eat have changed. Consumption of so-called “ultra-processed foods” is being discouraged in favor of minimally processed foods that are lean and high in protein with “clean labels.” In addition, approximately 12% of U.S. adults are currently or have used GLP-1 drugs and usage of these drugs is expected to increase as costs decline making them affordable to more people.
The 2026 Chicken Marketing Summit will explore how these changes are impacting consumers’ food purchases and how chicken processors, retailers and restaurants can adapt and thrive.
CHICKEN MARKETING SUMMIT 2026
Make plans to attend an all-new Chicken Marketing Summit at Innisbrook Resort in Palm Harbor, Florida, on July 27-29.
The 2026 executive conference will feature the theme “The Protein Moment.” By attending, you’ll discover how protein-first eating, clean-label preferences and GLP-1 drugs are transforming consumer demand and how the chicken industry can win.
Registration and agenda details will be announced Spring 2026.
2025 CHICKEN MARKETING SUMMIT HIGHLIGHTS
The event was well-attended by industry professionals representing a vast array of companies including Albertsons, ALDI, Amick Farms, Case Farms, Chick-fil-A, Fieldale Farms, George’s, Huey Magoo’s, Pilgrim’s Pride, Popeyes, Simmons Foods, Wayne-Sanderson Farms, Wendy’s, Zaxby’s and many others.
The agenda included an exclusive presentation revealing the results of the 2025 Chicken Consumption Survey, which focused on consumer behaviors and explored today’s trends that offer clues about where consumer expectations are headed. The survey results were presented by Erkin Peksoz of Circana (pictured above). The study was commissioned by the National Chicken Council (NCC), with funding provided by Elanco Animal Health, Marel, NCC and WATT Global Media.
“This year’s lineup of industry experts examined how new and evolving technologies will provide the broiler industry with opportunities to continue to improve engagement with digital-first consumers, all while improving productivity and cutting costs,” said Elizabeth Doughman, editor of WATTPoultry USA and Poultry Future.
The 2025 event featured two content tracks focused on the theme “Smart Tech, Smarter Supply.” Experts discussed 8 tech trends shaping the future of chicken consumption, chicken foodservice growth opportunities, tips for building trust with shoppers, Salmonella intervention strategies that work, efforts to mitigate highly pathogenic avian influenza (HPAI), improving broiler welfare, and more.
Chicken Marketing Summit named Perdue Farms as the 2025 recipient of the Chicken Marketer of the Year award, which was developed to recognize organizations or companies who demonstrate excellence and innovation in promoting chicken.
Chicken Marketing Summit is presented by WATT Global Media in collaboration with the National Chicken Council, the annual Chicken Marketing Summit remains a member benefit for NCC processors and allied member companies, as well as members of the National Protein and Food Distributors Association.
Get more event coverage for the Chicken Marketing Summit here.
Attend
Join the chicken industry on July 27-29 at the Innisbrook Resort in Palm Harbor, Florida, for the 2026 edition of Chicken Marketing Summit, the essential networking and educational conference for poultry business leaders.
Registration for the Summit covers: 1-1/2 days of educational presentations, 2 evening cocktail receptions, breakfasts, lunch, multiple networking breaks, and the option to participate in the annual Bill Roenigk Chicken Marketing Summit golf tournament. Registration opens Spring 2026.
Why attend?
- Join poultry business leaders and influencers from companies such as: Albertsons, Aldi, Amick Farms, Applegate, Church’s Texas Chicken, Claxton Poultry, Lee’s Famous Recipe Chicken, Fieldale Farms, George’s, , Mountaire Farms, Perdue, Popeyes, Publix, Restaurant Supply Chain Solutions, Simmons Prepared Foods, Wayne-Sanderson Farms, Zaxby’s and many others
- Engage with key industry execs during multiple panel discussions, including the Supply Chain Partners Panel
- Find out who will be awarded Chicken Marketer of the Year
- Be the first to hear results from the annual Consumer Chicken Consumption Survey, which will reveal answers to new questions about the most pressing consumer topics
Chicken Marketing Summit is geared toward the interests of poultry marketing and sales executives; retail supermarket/c-store and foodservice – buyers, brand marketers, and culinary/product development; allied industry sales and marketing executives, distributors and more.
Serving a unique cross section of the chicken supply chain, Chicken Marketing Summit explores issues and trends in food marketing and consumer chicken consumption patterns and purchasing behavior.
Press and media seeking admission into the Chicken Marketing Summit must be approved by the event organizers. Organizers will provide press releases and video footage taken by Chicken Marketing Summit staff upon request. Please contact Chad Forster at cforster@wattglobal.com for more information.
Sponsorship
Grow your brand presence at Chicken Marketing Summit 2026
Sponsorship opportunities at the Chicken Marketing Summit take you beyond advertising and go further toward enhancing your company’s brand. Be among the first to sign up for sponsorship to maximize your exposure across multiple opportunities before, during and even after the event.
All Chicken Marketing Summit 2026 sponsorship opportunities are on a first-come, first-served basis. The earlier you become a sponsor, the more value your company will receive from being featured in event promotions. Contact your WATT Agribusiness sales manager today for pricing and details.
View the 2026 Sponsorship Prospectus
Five reasons to be a part of the Chicken Marketing Summit:
- Reach key poultry business leaders and influencers
- Engage with the entire chicken supply chain
- Build new relationships and share ideas with your poultry industry colleagues
- Learn tips on connecting with the dynamically changing consumer
- 1 1/2 days of exclusive networking and learning opportunities at the Innisbrook Resort in Palm Harbor, Florida
2025 Chicken Marketing Summit
Partner Sponsors
Interested in sponsoring this event? See details here.
Presented by:
In collaboration with:
With support from:
ABOUT WATT GLOBAL MEDIA
Chicken Marketing Summit is presented by WATT Global Media. WATT Global Media grows agrifood and pet food businesses with proven results for over 100 years. Access the market expertise, engaged audiences and targeted solutions that lead to successful connections in the poultry, feed and pet food markets. With WATT Global Media, gain a global advantage in implementing dynamic marketing solutions through innovative technology and delivery channels.
Stay informed on updates for Chicken Marketing Summit 2026!