In 2017 WATT Global Media celebrates 100 years serving professionals working in global poultry production and processing. To commemorate this significant milestone, WATT Global Media’s editors are creating a series of original forward-looking industry-focused articles that will publish throughout 2017 in WATT Poultry USA, Poultry International, Egg Industry and Industria Avicola. These are planned as in-depth articles focused on exploring developments in key industry sectors that are making an impact on the future of the worldwide poultry industry. Additionally, in January 2018 the WATT 100-Year Anniversary Compendium issue will be published and linked here on this website as a special digital edition. This unique issue will be a keepsake collectible of all “WATT 100: Future of the Poultry Industry” articles.

Thank you to our “Future of the Poultry Industry” article series sponsors including ADM, Aviagen, Cobb, Diamond V and Elanco, we appreciate and value your support!

Seed biotechnology: The impact on animal production

Over the course of two decades, genetically modified (GM) crops have offered many benefits to farmers, consumers and the environment, including the use of fewer pesticides, larger yields and lower food and animal feed costs.

Read the entire article to learn more about the key areas of seed biotech research

The world is facing very real challenges that may prompt further exploration into the potential of seed biotechnology. By 2050, food production will have to increase by 70 percent to feed a global population of 9.7 billion. To do so will require intensification in crop and animal protein production.

For those working in animal agriculture and its allied industries, the availability, quality and price of feedstuffs is an evergreen concern. Looking to the future, the following innovations will play a large part in securing a sustainable and abundant cereal supply. However, in the short term, GM seed technology must overcome a series of significant obstacles.

You’ll learn more about:

Four areas of seed biotechnology innovation that will directly affect the producer’s margins and improve animal health:

  1. SUPPLY: Higher yields
  2. PROXIMITY: Climate adaptability
  3. SAFETY: Mycotoxin resistance
  4. NUTRITION: Nutrient manipulation

Threats to progress:

  1. Cost of regulation
  2. Consumer’s perception
  3. Labeling laws

Despite long-term challenges, food industries likely will prevail in shifting the public dialogue out of sheer necessity. Read the full article to find out more.

Also in this issue:

This is the second article in WATT Global Media’s 100-year anniversary series.

The full article can be read in February issues of Poultry International, WATTPoultryUSA, and Egg Industry.

Free magazine subscription or login required to access the full article.

Future of poultry breeding, balanced genetic selection

Economically important traits will improve as balanced selection efforts result in broilers and layers that perform well and have high welfare under a variety of management and nutritional regimens.

In the developed world the broiler and layer industries have birds with high performance measures for livability, growth rate, feed conversion, yield and other factors. However, activist groups and consumers have a heightened interest in animal welfare and transparency, so poultry producers are being challenged to manage their flocks with that in mind.

Fortunately, poultry breeding companies recognized these consumer and activist trends years ago and began adapting their selection programs to produce genetic stock that is adaptable to multiple housing situations and has improved performance on bird welfare measures.

The movement out of cages for laying hens started in Europe, but is rapidly spreading to North America. Lying hen strains have proven adaptable to cage-free environments because breeders started adding

This article examines other factors in laying hens, such as feather coverage on laying hens and beak shape, and looks at genetic solutions being developed in the broiler industry to produce the bird of tomorrow.

This is the first article in WATT Global Media’s 100-year anniversary series, which looks at key drivers that will shape the future of the worldwide poultry industry.

The full article can be read in January issues of Poultry International, WATTPoultryUSA, and Egg Industry.

Free magazine subscription or login required to access the full article.