Gordon Butland




G&S Agriconsultant

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Poultry’s digital frontier: Pros and cons of investing

Although there are now many excellent applications for the complete value chain, incorporating data analytics, sensors, artificial intelligence and predictability algorithms, there is not yet a widespread acceptance of available agriculture technology. Why is this? In many parts of the world, technology providers are not able to show a return on investment for many of the applications. Learn which applications show the most promise.


Gordon Butland is currently the director at G&S Agriconsultant Co., Ltd. He moved into banking in 1986, and in 1989 he started his association with Rabobank International. In 2004, he retired from the bank and now has advisory positions with companies all along the poultry chain on every continent. The advisory covers both strategic and data analysis areas.

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