Global pet food is essential, even during times of market disruption. Petfood Industry recognizes your business needs to stay competitive despite uncertainty created by the current crisis. This Petfood Engagement Resource Center is now available with tools that enable your sales organization to target customers and prospects effectively in today’s challenging times.
The Petfood Engagement Resource Center offers custom communication packages to achieve your marketing objectives. With the Petfood Industry brands, your business will leverage unique targeting capabilities that deliver results. You can reach a qualified pet food audience of almost 80,000 touchpoints worldwide.
Contact your Petfood Industry sales member today to discuss your objectives and get more information.
To get started, here is how to identify and meet your business needs:
| Identify your objectives: | So you can achieve: | With custom solutions: |
|---|---|---|
| Lead Generation – Is the trade show where your company was exhibiting now canceled? Here are 4 easy ways to generate new leads and capture interest for your website or product page. | Generate interest from decision-makers in our audience, so you can begin a direct line of communication with prospects. | • Webinars • White Papers • Custom Publishing • Audience Targeted Messaging |
| Branding – Is your priority to maintain and even expand your brand presence in the marketplace? Try these affordable solutions to gain market share right now. | Strengthen your company’s image and define how your company and products are perceived by professionals in the pet food industry. | • Magazine • Digital Advertising • Audience Extension • Premium Leaderboard Ads with Content/Video Links • Geofencing |
| Thought Leadership – Do you have some valuable proprietary content and need to get the word out to industry leaders quickly? We have the resources and the abilities to quickly turn these solutions into action for you. | Build trust with current and prospective customers by sharing your expertise and delivering real value to our audience. | • Native Advertising • Dynamic Content Marketing Banners • Webinars • Chat Video Interview |
| Research – Are you looking to gain unique or current insights into what is trending during changes in the marketplace? Trust us to execute a plan that works to understand and achieve your goals to your timetable. | Support decision making with research-based and actionable insights to guide your strategic marketing. | • Custom Audience Research Studies • Signet AdBrand™ Study • Top Company & Buyer’s Guide issues |
