Rockford, IL – January 4, 2016 – WATT Global Media’s websites and produced significant increases in user engagement in 2015., the online news and information resource for professionals working in the poultry, pig and animal feed industries worldwide, saw a 46% increase in website visits in 2015 compared to 2014., the online resource for global pet food and pet treat manufacturing professionals, saw an equally impressive 38% increase in site visits.

WATT Global Media re-launched new, improved versions of and in April and August of 2015 respectively. Both websites feature improved navigation, enhanced visuals and mobile-friendly responsive design.

“Our mobile audience has grown exponentially over the past few years,” says Bruce Plantz, Vice President, Director of Content & Innovation. “It was critically important that we update our websites in 2015 to be able to provide an improved user experience, and becoming mobile-optimized was an essential part of achieving that goal.”

Site traffic from mobile devices skyrocketed in 2015, with experiencing a 125% increase in mobile-based sessions and seeing a staggering 149% increase.

“Even though the transition to mobile-friendly website platforms in 2015 was extremely important, both and continue to provide readers with the same valuable content,” says Plantz. “Our in-depth stories, daily news updates gathered by our international staff, and blogs from our seasoned team of journalists give professionals the information they need to stay competitive in the global market.”

Industry professionals can access the latest news and exclusive market data on any device at and

About WATT Global Media
WATT Global Media provides exceptional business content and solutions to the agribusiness industry. As an industry innovator, WATT Global Media has connected buyers and sellers in the poultry, pig, animal feed and pet food industries through its media channels for nearly 100 years.

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Stacy Kiejko, Marketing & Communications Coordinator
o. +1.815.966.5575 | e.