Rockford, IL – May 18, 2017 – WATT Global Media recently launched the Dog and Cat Food Ingredient Center, an innovative database of all dog and cat food products for sale in the United States.

WATT, a leader in the pet food industry with Petfood Industry magazine and Petfood Forum, has broadened its services to the pet food industry with this new interactive database.

The new Dog and Cat Food Ingredient Center is built around a database of nutritional information and full ingredient lists for thousands of products. The list of products and ingredients is constantly researched and updated and strives to include all products currently available to the U.S. market.

The database includes nutritional information and ingredient deck, as listed on the product label. Subscribers to the Ingredient Center will be able to search by dog and cat food brand name, by product type or by specific ingredient. Complex searches can be run with combinations of ingredients or even excluding certain ingredients.

The search results include nutritional data and an ingredient deck for each product and information on the company from Petfood Industry’s Top Companies database. Search results can be saved or downloaded.

This tool is designed to assist pet food manufacturers and suppliers to the pet food in these common marketing and product development tasks:

  • Researching ingredients used in dog and cat food
  • Keeping up with new introductions in the U.S. market
  • Keeping track of competitors’ products and formulations
  • Analyzing overall ingredient trends

​The Dog and Cat Food Ingredient Center is a web-based service at In addition to the searchable database, the center will serve as a resource on ingredient trends, new product introductions, and product and company-related news in the pet food industry.

“Pet food manufacturers and suppliers to the industry have told us that keeping up with product introductions and researching their ingredient and nutritional makeup is a time-consuming task,” said Bruce Plantz, WATT’s Vice President and Director of Innovation and Data Development. “We’ve tested this concept with the market and believe we are filling a market need with a useful tool.”

About WATT Global Media
WATT Global Media provides exceptional business content and solutions to the agribusiness industry. As an industry innovator, WATT Global Media has connected buyers and sellers in the poultry, pig, animal feed and pet food industries through its media channels for 100 years.

# # #

Bruce Plantz, Vice President, Director of Innovation and Data Development
m. +1.501.773.1960  | e.