Stacy Kiejko, Marketing & Communications Coordinator, presented a session titled, “WATT’s ‘Outside the Box’ Email Strategy,” at the kmConnect User Conference in Minneapolis, Minnesota, on May 17, 2016.

Kiejko joined Kate Cosgrove, Email Marketing Specialist for Knowledge Marketing, as they discussed re-purposing existing content for extended e-newsletter and website engagement.

Attendees learned how WATT Global Media’s “Trending Topics” e-newsletter:

  • Incorporated RSS feeds into its email campaigns
  • Reduced development time
  • Increased ad revenue
  • Engaged existing subscribers
  • Gained new subscribers