Rockford, IL USA – October 9, 2017 – Representatives from WATT Global Media have announced that a video tour has been released providing the public with a glimpse at their rare poultry breed paintings in exhibition.

In August 2017, the largest single collection of rare poultry breed portraits worldwide (painted 1926 – 1950) were on display in the historic “Old Sandstone” art gallery, in Mt. Morris, IL, formerly the location of WATT office headquarters. See the video tour here:

The complete collection is comprised of 58 framed oil paintings of the most important poultry breeds. The paintings were created by three American artists, A.O. Schilling, L. Stahmer and F.L. Sewell, and were commissioned in the mid-1920s by J.W. Watt and Adon Yoder, founders of Watt Publishing Company (now WATT Global Media). The exhibition provided a unique opportunity to create this video which captures in full detail the richness and beauty of the birds in the paintings, as well as descriptions of each breed, the designated artist and the year it was painted. The paintings were originally reproduced in the pages of Poultry Tribune magazine.

ENCORE! Mt. Morris was honored to host this incredible collection of rare poultry breed portraits, stated Jeff Bold, Encore! Steering Chair. “Visitors to Old Sandstone Gallery were intrigued by the rare oil paintings, and the variety of breeds represented. It was a unique show, and a perfect fit.”

“When the concept of creating a virtual tour was presented to us, we felt the chance to digitally capture the entire collection in high resolution was a rare opportunity to further share this one-of-a-kind collection,” states Greg Watt, President/CEO. “We are still open to the idea of finding a permanent home to display the paintings, but this video provides people with an alternative way to experience and view the history of poultry industry breeds in vibrant color from anywhere.”

Company History
Watt Publishing Co., was originally incorporated July 6, 1917, as the Poultry Tribune Company by founders J.W. Watt and Adon A. Yoder. In 1929 the company name was changed from Poultry Tribune Company to Poultry-Dairy Publishing Company, and in 1944 the corporate name was changed to Watt Publishing Company. To recognize the spectrum of media channels offered across online, live events and magazines to its global audience, the company was rebranded as WATT Global Media in 2014.

Centennial Information
A new centennial section has been added to the company’s corporate website on Special activities and events planned throughout the year will be featured on this website including unique infographics, slide shows, photo galleries and a new content series. Notably, the “100-Year History of WATT Publications” infographic features original magazine cover images from the beginning of WATT’s publishing days, starting with the very first WATT-produced issue of Poultry Tribune in September 1917.

For more information on WATT Global Media’s history and planned centennial activities, visit

About WATT Global Media
WATT Global Media provides exceptional business content and solutions to the agribusiness industry. As an industry innovator, WATT Global Media has connected buyers and sellers in the poultry, pig, animal feed and pet food industries through its media channels for 100 years.

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Nancy Batio, Director of Marketing
m. +1.847.791.1698 | e.