Rockford, IL – (December 14, 2016) – Representatives from Petfood Industry have announced “Taste of Pet Food’s Future” as the theme for the interactive 2017 Petfood Innovation Workshop, focusing on palatability, sensory analysis and consumer insights.

This spring’s unique pet food workshop will take place the day prior to the commencement of Petfood Forum, on April 3, 2017 at K-State Olathe in Olathe, Kansas. The 25th annual Petfood Forum conference and exhibition will be hosted at the Kansas City Convention Center on April 3-5, 2017 in Kansas City, Missouri, USA.

During Petfood Innovation Workshop 2017, attendees will be provided with all components that go into the pet and the pet owner’s acceptability of pet food by demonstrating results of a full sensory analysis. Attendees will learn what elements to taste for in pet food, and specific ways to collect and utilize consumer information to determine critical pet food purchase drivers and how to accentuate them in new and existing products. Throughout the demonstrations on sensory analysis, attendees will also gain valuable insights on how to arrive at the knowledge needed to leverage their results in pet food validation and claims, and receive tips on product design, promotion, and evaluation. Details on specific workshop demonstrations are expected to be released shortly after the new year.

“With the pet food industry growing at such a rapid rate, and new products constantly being released, it’s important that manufacturers have a concrete understanding of how to collect and utilize consumer insights, as well as the role of palatability and sensory analysis in pet food products, in order to stay competitive,” said Debbie Phillips Donaldson, Editor-in-Chief of Petfood Industry. “By carefully selecting a group of sensory analysis, palatability and consumer insight experts to lead the workshop activities, we hope to give attendees tools and knowledge that can be instantly applied to their own products and business model to enhance their success.”

Early Bird registration is available now for Petfood Innovation Workshop and Petfood Forum, and provides attendees with the opportunity to save up to $300. To ensure the quality of the workshop demonstrations, space is limited. For further details and the most up-to-date information on Petfood Forum and Petfood Innovation Workshop 2017, please visit

About Petfood Forum & Petfood Industry
Petfood Forum is organized and hosted by Petfood Industry ( Both are owned by WATT Global Media, a content company founded in 1917 that provides exceptional business content and solutions to the agribusiness industry. As an industry innovator, WATT Global Media has connected buyers and sellers in the poultry, pig, animal feed and pet food industries through its media channels for more than 95 years (

# # #

Kristen de la Torriente, Forum Marketing Coordinator
o. +1.815.966.5514 | e.