Shanghai, China – September 7, 2017 – A sold-out room of Petfood Forum China attendees learned that natural and grain-free products account for more than 30 percent of China’s US$1.5 billion pet food market, according to Alfred Zhou, managing director of GfK Retail and Technology China.

Zhou was the opening speaker during Petfood Forum China 2017 held August 23 in Shanghai. China’s pet food market is also seeing growth in ecommerce, which now accounts for 48 percent of pet food sales, and increased sales for domestic Chinese brands.

“Overall the Chinese pet food market has huge opportunities with increasing volumes, sales and product development,” explained Debbie Phillips-Donaldson, editor-in-chief of Petfood Industry. “The Chinese pet food market closely watches mature markets, like the US, for ideas and trends.”

The sixth annual Petfood Forum China attracted pet food professionals from China and Southeast Asia as well as several other countries. Attendees had the exclusive opportunity to learn from internationally recognized pet food experts on a variety of topics including: new sensory tools for pet food, global pet food marketing plans, innovations in pet food drying, top consumer perceptions of pet nutrition, plus benefits and challenges of freeze-dried pet food products. They were also able to interact with Petfood Forum China sponsors including Alltech, DSM Nutritional Products, Extru-Tech Inc., Schenck Process and Wenger Manufacturing.

Petfood Forum China was held in conjunction with Pet Fair Asia 2017, one of the largest pet trade shows in China, which featured nine halls with a large portion devoted to pet food, treats and snacks.

Petfood Forum China will take place again in August 2018 in Shanghai. For more information about Petfood Forum China and other Petfood Forum events visit

About Petfood Forum & Petfood Industry
Petfood Forum is organized and hosted by Petfood Industry ( Both are owned by WATT Global Media, a content company founded in 1917 that provides exceptional business content and solutions to the agribusiness industry. As an industry innovator, WATT Global Media has connected buyers and sellers in the poultry, pig, animal feed and pet food industries through its media channels for 100 years (

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Lynzee Glass, Forum Marketing Coordinator
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