Rockford, IL – (February 21, 2017) – Representatives from Petfood Industry have released demonstration details for this spring’s “Taste of Pet Food’s Future” themed workshop, focusing on sensory analysis, palatability and consumer insights.

Petfood Innovation Workshop will take place the day prior to the commencement of Petfood Forum, on April 3, 2017 at K-State Olathe in Olathe, Kansas. The 25th annual Petfood Forum conference and exhibition will be hosted at the Kansas City Convention Center on April 3-5, 2017 in Kansas City, Missouri, USA.

David Sprinkle, research director for Packaged Facts, will start the day with an opening presentation which will feature insights on the Pet Parent mindset, and an analysis of their usage patterns for dry vs. wet pet foods and relative interest levels in fresh, frozen, and freeze-dried pet foods as alternative formats. Deeper exploration of critical purchase drivers and pet parents’ influence on the evolution of the pet food market will take place in the Pet Family Feud workshop activity, hosted by Sprinkle, with the CEO of Quiet Light Communications, Terry Schroff and Ingredion.

Additional workshop stations include an in-depth examination of data to uncover the truth behind palatability myths with AFB International, insights on new palatability measurement tools, pet enjoyment assessment and owner perception understanding with Diana Pet Food, an examination of texture and crunch quality in kibble production with Extru-Tech, an interactive demonstration on the importance of raw material quality to finished products with Kemin Industries, and solutions for delivering better taste, texture, functionality and nutrition in pet food products with Kerry.

To ensure the quality of the workshop demonstrations, space is limited. Petfood Innovation Workshop organizers encourage those wishing to attend to submit their registration soon, as spots are filling up quickly. For further details and the most up-to-date information on Petfood Forum and Petfood Innovation Workshop 2017, please visit

About Petfood Forum & Petfood Industry

Petfood Forum is organized and hosted by Petfood Industry ( Both are owned by WATT Global Media, a content company founded in 1917 that provides exceptional business content and solutions to the agribusiness industry. As an industry innovator, WATT Global Media has connected buyers and sellers in the poultry, pig, animal feed and pet food industries through its media channels for 100 years (

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Kristen de la Torriente, Forum Marketing Coordinator
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