Rockford, IL – November 21, 2017 – WATT Global Media recently released the 2017 edition of the WATT Executive Guide to World Poultry Trends, featuring new data and projections for the global poultry meat and egg markets.

WATT Poultry Trends provides exclusive market reports and at-a-glance charts covering production, consumption, trade and more relating to industry sectors, countries and world regions.

Poultry production, at approximately 118 metric tons in 2017, is projected to expand to more than 131 million metric tons by 2026 – driven by Brazil, the U.S. and the EU. Growth will be fueled by expanding demand around the world for poultry thanks to lower production costs and product prices than red meats.

As world egg consumption rises, so does egg production, reaching nearly 72 million metric tons – the equivalent of approximately 1,360 billion eggs. The top egg-producing countries of China, the U.S., India and Mexico continue to dominate the market.

“WATT Poultry Trends is the premier statistical reference for global poultry executives,” says Bruce Plantz, Vice President, Director of Innovation and Data Development. “Professionals rely on this unique source of data compiled into one place to guide them in forecasting, planning and budgeting for the year ahead.”

Much of the data presented in the publication is available online in a mobile-friendly format from the Market Data section on Site visitors can access interactive charts by category and download the data sets to a computer as spreadsheets. Free website registration is required to download these files.

The 2017 edition of the WATT Executive Guide to World Poultry Trends can be accessed online at

About WATT Global Media

WATT Global Media provides exceptional business content and solutions to the agribusiness industry. As an industry innovator, WATT Global Media has connected buyers and sellers in the poultry, pig, animal feed and pet food industries through its media channels for 100 years.

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Stacy Kiejko, Marketing & Communications Coordinator
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