Fernandina Beach, FLORIDA — July 28, 2021 — During the pandemic, “30% of shoppers tried new cuts of meat and seafood, driving virtually all industry growth. 91% say they plan to continue to eat chicken at home in the months ahead, grilling more cuts and experimenting with different recipes,” according to new research presented at Chicken Marketing Summit. The 2021 edition of the executive conference was hosted by WATT Global Media on July 18-20, at the Omni Amelia Island Resort in Fernandina Beach, Florida.
Chicken Marketing Summit was well attended by industry professionals representing a vast array of companies including Amick Farms, Huey Magoo’s, Inspire Brands, Panda Restaurant Group, Peco Foods, Raising Canes, Tyson Foods, Wingstop and many others.
“This year’s Summit provided an opportunity for the chicken supply chain to reconnect and build new relationships in person once again,” said Greg Watt, president and CEO, WATT Global Media. “The strategies and knowledge shared during the conference will assist chicken marketers with finding success in a rapidly evolving marketplace.”
The agenda included an exclusive presentation revealing the results of the 2021 Chicken Consumption Survey, which urges chicken marketers to innovate to meet the needs emerging from the pandemic. The survey results were presented by Chris DuBois, senior vice president and principal of IRI, and Joyce Neth, vice president, director of audience development and research with WATT Global Media.
In addition, the summit featured a lineup of 16 speakers and panelists who shared research and information on a variety of topics centered around this year’s theme, “Charting post-pandemic success.” Sessions included seven lessons chicken marketers learned during COVID-19, broiler welfare improvements, how COVID-19 shaped the future of chicken foodservice, how to sell solutions to innovate for the future success of chicken, and much more.
For poultry industry professionals unable to travel in 2021, video recordings and presentations from Chicken Marketing Summit are available for purchase on-demand until Oct. 31, 2021.
Chicken Marketing Summit is produced in collaboration with the National Chicken Council and with support from the National Protein and Food Distributors Association.
The 2022 Chicken Marketing Summit will be held at Château Élan in Braselton, Georgia on July 24-26. For more information visit, www.ChickenMarketingSummit.com.
About WATT Global Media
WATT Global Media grows agrifood and pet food businesses with proven results for over 100 years. Access the market expertise, engaged audiences and targeted solutions that lead to successful connections in the poultry, feed and pet food markets. With WATT Global Media, gain a global advantage in implementing dynamic marketing solutions through innovative technology and delivery channels.
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Lynzee Branstetter, Forum Marketing Coordinator
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