Braselton, GEORGIA — March 14, 2022 — WATT Global Media has announced a chicken marketer of the year will be awarded during the annual Chicken Marketing Summit, with nominations being accepted until May 1, 2022. The executive conference is scheduled for July 25-27 at the Château Élan in Braselton, Georgia.
The new Chicken Marketer of the Year award was developed to recognize organizations or companies who demonstrate excellence and innovation in promoting chicken consumption.
“The Chicken Marketer of the Year award gives us the unique opportunity to celebrate marketers who have been making a difference in our industry to reach the evolving chicken consumer,” said Terrence O’Keefe, content director, WATT Global Media. “This award is just another avenue for the event to acknowledge the ways consumers shop for protein and the innovative ways chicken marketers connect with consumers to keep chicken as the protein at the center of the plate.”
To enter, an organization can self-nominate or nominate another group or company. Participants are encouraged to share their stories as to why they deserve to be named Chicken Marketer or the Year. Entries should describe and demonstrate that the nominee is passionate about their role and why they excelled as a marketer during the 2021 calendar year.
“We want to commend companies who are using content marketing — whether in print or digital forms — to deliver better business results and by creating a higher industry standard for the way we market chicken,” continued O’Keefe.
The winning organization will be recognized during a trophy presentation at the 2022 Chicken Marketing Summit. A representative from the winning organization must be present at the conference and will receive a free registration, two-night stay at Château Élan and reimbursement for coach airfare or for mileage driving to the event.
Chicken Marketing Summit is the essential networking and educational conference for poultry business leaders. Serving a unique cross section of the chicken supply chain, the conference explores issues and trends in food marketing and consumer chicken consumption patterns and purchasing behavior. A series of educational sessions will focus on this year’s theme, “Accelerating your digital connection with consumers.”
For more information and to nominate an organization or company visit, ChickenMarketingSummit.com.
The annual Chicken Marketing Summit is produced in collaboration with the National Chicken Council and with support from the National Protein and Food Distributors Association.
Lynzee Branstetter, Forum Marketing Coordinator
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