Rockford, IL – August 3, 2016 – WATT Global Media and the National Chicken Council (NCC) have announced that the  2016 Chicken Marketing Summit conference saw a doubling in attendance compared to the 2015 event, with attendees experiencing enhanced content, networking and social activities.

The Chicken Marketing Summit is an annual event which was held on July 10-12, 2016, in Hilton Head Island, South Carolina, USA.

Many of the poultry industry’s top companies and brands were represented at the Chicken Marketing Summit 2016, including Boston Market Corp, Buffalo Wild Wings, Chick-fil-A, Church’s Chicken, Domino’s, Jack Links, Maple Leaf Farms, Mountaire Farms, Peco Foods, Perdue Farms, Pilgrim’s Pride, Raising Cane’s, Sanderson Farms, Simmons Foods, Sysco, Tyson, Wayne Farms, Whataburger Restaurants, Wing Stop Restaurants, Zaxby’s and many more.

Speakers for the Summit presentations enjoyed a packed session room and engaging dialogue that focused on a variety of hot topics including consumers’ changing demands, calling for cleaner labels, fewer ingredients, and more information about where and how their food is produced. A full content session recap is available here on

Ernie Meier, director of quality for McDonald’s told the audience that McDonald’s is well on its way to delivering on its commitment to allow no antibiotics important to human medicine in its chicken by 2017. A number of other executives also spoke on their commitments regarding antibiotics use in chicken, including Chris Chang of Raising Cane’s, Dean Bradley of Buffalo Wild Wings, Mike Ledford of Chick-fil-A and Stefan Oellinger of Fresh Direct. It was clear that companies’ commitments on antibiotics were driven by their unique customer’s demands.

Currently, U.S. chicken consumption sits at a three-year high in 2016 with nine in 10 (92 percent) consumers saying they purchase chicken regularly, surpassing levels in 2014 and 2015, according to the results of a new survey, commissioned by the National Chicken Council (NCC), which released its findings at the Chicken Marketing Summit on Monday, July 11.
The survey results also echoed consumers’ desires for producers to remove antibiotics from poultry production and be more transparent about their products.

“Our partnership with the National Chicken Council plus the rebranding of this annual event, has resulted in a fresh and newly revived Chicken Marketing Summit, providing a rich experience for attendees that combined valuable content with unique networking opportunities”, states Greg Watt, President and CEO of WATT Global Media. “We’ll be examining all of our feedback for ways to improve and innovate this important conference serving the poultry industry. Ideally it will sustain support from previous attendees plus attract new industry stakeholders for years to come.”

Chicken Marketing Summit 2017 dates are set for July 16-18, 2017, at the Omni Grove Park Inn, Asheville, North Carolina, USA. Visit:

About WATT Global Media
WATT Global Media provides exceptional business content and solutions to the agribusiness industry. As an industry innovator, WATT Global Media has connected buyers and sellers in the poultry, pig, animal feed and pet food industries through its media channels for nearly 100 years.

About NCC
The National Chicken Council is a non-profit trade association headquartered in Washington, D.C. that represents chicken producer-processors, the companies that produce and process chickens raised for meat. Member companies of the council account for more than 95 percent of the chicken sold in the United States.

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Nancy Batio, Director of Marketing
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