Rockford, IL USA – May 22, 2019 – Leaders in China’s broiler and layer industries will gather to network, collaborate and discuss the challenges and opportunities of the poultry supply chain at the International Poultry Forum China 2019. The event is scheduled for July 12-13, at the Hilton Yantai in Yantai, Shandong, China.

More than 400 professionals from China’s top broiler and egg producers, the China Broiler Alliance and the poultry supply chain are expected to attend this two-day educational and networking forum.

Respected subject matter experts from around the world will provide presentations focused on three themes: “Global value chain upgrading and localization strategy,” “Technological innovation brings change to poultry production,” and “Growing towards the future: poultry food marketing strategy.”

“With many changes occurring along the food industry supply chain, the transformation of the Chinese poultry industry is entering a critical period faced with opportunities and challenges,” says Ms. Dingding Li, General Director of Shanghai LyJa Cultural Media Co., Ltd. “We are looking forward to welcoming experts, scholars and entrepreneurs from the poultry industry at this event to discuss key issues and share valuable insights.”

An early registration discount is available to attendees through May 30, 2019. Online registration details can be found at

About International Poultry Forum China

The International Poultry Forum China is organized by Shanghai LyJa Cultural Media Co., Ltd., and Poultry International China magazine, with cooperation from WATT Global Media, and support from the World Poultry Science Association, National Poultry Industry Branch CAAA and Shandong Poultry Industry Association.

About WATT Global Media

WATT Global Media provides exceptional business content and solutions to the agrifood industry. As an industry innovator, WATT Global Media has connected buyers and sellers in the poultry, animal feed and pet food industries through its media channels for over 100 years.


Sherri Edwards, Marketing & Communications Coordinator, o. +1.815.966.5575 | e.

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