Rockford, IL – December 13, 2016 – WATT Global Media recently released the 2017 edition of the WATT IPPE Directory, a comprehensive and unique event resource guide to the International Production & Processing Expo (IPPE), taking place January 31-February 2, 2017, at the Georgia World Congress Center in Atlanta, Ga.

IPPE is the world’s largest annual poultry, feed and meat production and processing exhibition, and is among the top 50 fastest-growing trade shows in the world. The 2017 event is expected to attract more than 30,000 attendees and 1,200 exhibitors from around the world.

Published annually prior to the event, the WATT IPPE Directory provides attendees with a valuable resource for both pre-event planning and as an on-site tool to navigate the exhibit halls. Readers can browse the guide to find an index of exhibitors, product listings, details on educational sessions and networking events, and resources for everything they need to make the most of their visit to IPPE and the City of Atlanta.

The WATT IPPE Directory reaches a global audience of influencers and decision-makers in the poultry, feed and meat industries in more than 140 countries. The publication is distributed to 70,000 poultry, feed and meat production and processing professionals. Additionally, 10,000 copies are available on-site at IPPE in Atlanta during the event.

“WATT Global Media is proud to once again create and deliver this essential resource for the International Production & Processing Expo,” says Greg Watt, President/CEO. “We continue to refine and make improvements to the WATT IPPE Directory each year to ensure it remains an invaluable tool for thousands of agribusiness professionals as they prepare for – and attend – this important annual exposition.”

The 2017 edition of the WATT IPPE Directory can be accessed online at:

WATT Global Media is exhibiting at IPPE 2017 in Hall B, Booth #7239. Attendees can stop by to pick up the latest edition of its various agribusiness publications or to sign up for complimentary subscriptions.

About WATT Global Media
WATT Global Media provides exceptional business content and solutions to the agribusiness industry. As an industry innovator, WATT Global Media has connected buyers and sellers in the poultry, pig, animal feed and pet food industries through its media channels for nearly 100 years.

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Stacy Kiejko, Marketing & Communications Coordinator
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