Rockford, IL – December 1, 2016 – WATT Global Media recently released the 2016 edition of the WATT Executive Guide to World Poultry Trends, featuring the latest forecasts for the global poultry meat and egg markets.

Published annually, WATT Poultry Trends covers production, consumption, trade and more – all in one comprehensive resource. Readers can explore market reports and at-a-glance charts with data on trends and projections relating to industry sectors, countries and world regions.

Poultry production, at approximately 115 metric tons in 2016, is projected to expand to more than 131 million metric tons by 2025 — driving growth in meat worldwide over the next decade. Poultry trade volumes are also expected to increase, with world poultry meat imports and exports growing from 12.7 million metric tons in 2016 to more than 14.1 million metric tons by 2025.

World egg production reached a significant milestone by achieving a weight of more than 70 million metric tons for the first time in its history – the equivalent of approximately 1,338 billion eggs. China and the United States top the list of world egg producers despite the outbreak of avian influenza on U.S. egg farms in 2015.

Much of the data presented in the publication is available online in a mobile-friendly format from the Market Data section on Site visitors can access interactive charts by category and download the data sets to a computer as spreadsheets. Free website registration is required to download these files.

“WATT Poultry Trends is designed to help professionals stay up-to-date on the major aspects of the poultry and egg industries,” says Bruce Plantz, Vice President, Director of Content and Innovation. “The market data and insight we provide is unparalleled, and our readers continue to tell us how much they rely on this publication to make informed business decisions.”

The 2016 edition of the WATT Executive Guide to World Poultry Trends can be accessed online at

About WATT Global Media
WATT Global Media provides exceptional business content and solutions to the agribusiness industry. As an industry innovator, WATT Global Media has connected buyers and sellers in the poultry, pig, animal feed and pet food industries through its media channels for nearly 100 years.

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Stacy Kiejko, Marketing & Communications Coordinator
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