Feed Strategy Conference: Feeding poultry to meet evolving consumer demands

Date: Wednesday, Feb. 13, 2019

Time: 8:00 am – 12:00 pm

Location:  Co-located with IPPE 2019, Georgia World Congress Center

Room: A404/A405

Evolving consumer preferences — and an increasing interest in the farm-to-fork origins of animal protein production — have trickled down to influence how animal feed is formulated and produced. The Feed Strategy Conference, co-located with IPPE 2019, aims to assist in providing animal feed stakeholders the tools they need to maintain productivity and profitability in a changing production landscape.

The half-day event will examine the role feed plays in building consumer confidence now and into the future. From traceability to successful antibiotic-free production, if you’re working in poultry or feed production, you will not want to miss this forum for knowledge exchange.

Early Bird registration is now available. To attend Feed Strategy Conference, attendees must first register for IPPE.


  • Global feed & poultry outlook: key investment trends shaping the industry in 2019

Speaker: Nan-Dirk Mulder, senior analyst – animal protein, Rabobank

A glimpse into shifts in consumer behavior and food consumption and how those trends are shaping today’s poultry and feed production.

  • Protein production 2030: Animal vs. plant-based proteins

Speaker: David Portalatin, vice president, food industry analyst, The NPD Group

Discussion and analysis of how consumer tastes are evolving, the economics of “least cost” protein and the rise of plant-based alternatives.

  • How traceability can build consumer trust in the farm-to-feed-to-fork supply chain

Speaker: TBD, Cargill Protein

A look at how blockchain technology could revolutionize feed production and offer consumers a glimpse of what their food eats.

  • Nutritional considerations for antibiotic-free production

Speaker: Dr. Charles L. Hofacre, president, Southern Poultry Research Group and University of Georgia Professor Emeritus

Examination of best practice diet formulations geared to meet the needs and challenges of antibiotic-free poultry production while improving efficiencies.

  • Panel: How consumer trends are impacting poultry feed production?

Poultry industry professionals and feed producers address the practical aspects of how poultry feeding has changed to meet evolving consumer demands on production.

Feed Strategy Conference is sponsored by: