Feed Strategy Conference: Feeding poultry to meet evolving consumer demands

Date: Wednesday, Jan. 29, 2020

Time: 8:00 am – 12:00 pm

Location:  Co-located with IPPE 2020, Georgia World Congress Center

Room: B206

Evolving consumer preferences — and an increasing interest in the farm-to-fork origins of animal protein production — have trickled down to influence how animal feed is formulated and produced. The Feed Strategy Conference, co-located with IPPE 2020, aims to assist in providing animal feed stakeholders the tools they need to maintain productivity and profitability in a changing production landscape.

The half-day event will examine macro trends influencing production over the next 12 months and beyond. If you’re working in poultry or feed production, you will not want to miss this forum for knowledge exchange.

Early bird registration is now open. In order to attend, Feed Strategy Conference co-located with IPPE 2020, attendees must first register to attend IPPE. Register here.

Tentative Agenda 

  • 2020 poultry and feed production outlook

    Speaker: Will Sawyer, lead animal protein economist, CoBank’s Knowledge Exchange

    CoBank’s Will Sawyer will delve into the global issues impacting supply and demand for poultry meat and other commodities in 2020. His talk will provide both a short- and long-term view of the animal protein sector and examine the factors influencing grain costs and feed production to help industry stakeholders plan for the year ahead.

  • Traditional animal protein vs. plant-based alternative

    Speaker: Christine McCracken, executive director – animal protein, RaboResearch Food & Agribusiness

    The rise of plant-based animal protein alternatives has captured headlines over the five years, but how much market share can traditional meat production lose to these alternatives? Rabobank’s Christine McCracken will explore the growth of this sector, its appeal to consumers, and provide insight into what poultry and meat producers can expect in the future.

  • What’s in the cart? A look at consumer poultry purchasing trends

    Speaker: Representative from big-data analysts IRI

    Drawing from the largest repository of purchase, media, social, causal and loyalty data, IRI will use its exclusive market intelligence to explore current and future US consumer poultry purchasing trends as they relate to antibiotic-free production, cage-free, slow growth broilers and feeding specifications, such as all-vegetable diets.

  • Poultry 2050: How technology will shape production

    Speaker: Aidan Connolly, president of AgriTech Capital and CEO of Cainthus

    Changing consumer desires and the rapid development of new technologies are reshaping poultry production. Aidan Connolly, president of AgriTech Capital and CEO of Cainthus, will explore the new technologies likely to impact how poultry will be fed and raised in 30 years, and identify which are the most technically feasible, economically practical and acceptable to consumers.

  • PANEL DISCUSSION: Poultry & feed production 2020: opportunities & challenges

    Four feed industry stakeholders gather to discuss the trends and issues critical to poultry feed production over the next 12 months.