Chicken Marketer of the Year

Recognize outstanding accomplishments with the Chicken Marketer of the Year award! This award honors exceptional efforts in retail, foodservice, direct-to-consumer, producer/integrator organizations and companies who have demonstrated innovative marketing and creative excellence in promoting chicken consumption. The deadline to submit a FREE nomination for the Chicken Marketer of the Year is May 1, 2024.

We encourage participants to share their stories of why the nominee deserves to be named the Chicken Marketer of the Year. Your FREE entry should describe and demonstrate how the nominated company or organization uniquely excelled as a chicken marketer during the 2023 calendar year.

Submissions should answer the following questions:

  1. What was the business challenge?
  2. What were the objectives to this marketing campaign? (e.g. get distribution, raise purchasing intent, grow market share, etc)
  3. What strategies and tactics did you use in this marketing campaign? Provide specific examples.
  4. How did you judge the success of this campaign?
  5. How did the campaign ultimately perform?

Examples of specific marketing or public relations campaigns — whether print, digital, video, audio, social, grass-roots, in-store or integrated across multiple channels — are strongly encouraged.

Finalists will be profiled in Poultry Future and WATT PoultryUSA publications and at the 2024 Chicken Marketing Summit. The winning organization will be recognized during a trophy presentation at the 2024 Chicken Marketing Summit. A representative from the winning organization must be present and will receive free registration, two nights stay at the Renaissance Birmingham Ross Bridge Golf Resort and Spa in Birmingham, Alabama with reimbursement for coach airfare or for mileage driving to the 2024 Chicken Marketing Summit, scheduled for July 29-31.

Ready to enter your FREE completed submission for Chicken Marketer of the Year? Click the SUBMIT NOW box below and follow the instructions.
Do you require additional assistance? Email edoughman@wattglobal.com with questions.

The deadline to submit a FREE nomination for the Chicken Marketer of the Year is May 1, 2024.