Make plans to join the chicken industry on July 29-31, 2024, at the Renaissance Birmingham Ross Bridge Golf Resort & Spa in Birmingham, Alabama for the 2024 edition of Chicken Marketing Summit, the essential networking and educational conference for poultry business leaders.

The 2024 edition features a new theme, Chicken 2035: Anticipating Trends, Adapting Strategies.”

Registration fees to attend:

Registration for the Summit covers: 1-1/2 days of educational presentations, 2 evening cocktail receptions, breakfasts, lunch, multiple networking breaks, and the option to participate in the annual Bill Roenigk Chicken Marketing Summit golf tournament. Register here

  • General attendee (non-member) – now only $1295 ($1495 after May 31)
  • National Chicken Council member – now only $1195 ($1395 after May 31)
  • National Protein & Food Distributors Association member – now only $1195 ($1395 after May 31)
  • Trade Association representative – $595
  • Government or Academia – $595
  • Retail Grocery, Foodservice – Complimentary with a $150 deposit*

*Retail Grocery and Foodservice is defined as an executive level employee of a retail or foodservice company who is responsible for buying or marketing poultry products which are sold directly to consumers.  All registrants in the category will be further qualified and approved by the organizer. Attendee must check in on site at the event. Refund will be given 7-10 days after the Summit ends.

Why attend?

  • Join poultry business leaders and influencers from companies such as: Amick Farms, Bonchon Restaurants, Case Farms, Chick-fil-A, Fieldale Farms, George’s, Inspire Brands, Lee’s Famous Recipe Chicken, Panda Restaurant Group, Pilgrim’s Pride, Raising Cane’s, Wayne-Sanderson Farms, Whataburger, and many others
  • Engage with key industry execs during multiple panel discussions, including the Supply Chain Partners Panel
  • Find out who will be awarded Chicken Marketer of the Year
  • Be the first to hear results from the annual Consumer Chicken Consumption Survey, which will reveal answers to new questions about the most pressing consumer topics

Chicken Marketing Summit is geared toward the interests of poultry marketing and sales executives; retail supermarket/c-store and foodservice – buyers, brand marketers, and culinary/product development; allied industry sales and marketing executives, distributors and more.

Serving a unique cross section of the chicken supply chain, Chicken Marketing Summit explores issues and trends in food marketing and consumer chicken consumption patterns and purchasing behavior.

Press and media seeking admission into the Chicken Marketing Summit must be approved by the event organizers. Organizers will provide press releases and video footage taken by Chicken Marketing Summit staff upon request. Please contact Jeff Miller at jmiller@wattglobal.com for more information.

About WATT Global Media
Chicken Marketing Summit is presented by WATT Global Media. WATT Global Media grows agrifood and pet food businesses with proven results for over 100 years. Access the market expertise, engaged audiences and targeted solutions that lead to successful connections in the poultry, feed and pet food markets. With WATT Global Media, gain a global advantage in implementing dynamic marketing solutions through innovative technology and delivery channels.